X
81
Quality Score
Excellent
✍️ Bumetric analysis
“
This iOS News category app, X, operates as a real-time information and social networking platform, directly competing with established giants like Facebook, Reddit, and TikTok for user attention and news dissemination. Its substantial user engagement, evidenced by over ten million ratings, points to a mature product with significant, long-standing traction. The app is clearly past its initial growth phase and firmly established within its market. However, with an estimated monthly revenue of under three hundred dollars despite its massive user base, X’s current monetization strategy, which is free-to-use, indicates a missed opportunity for direct revenue generation from its core user activity. In the News category, a common monetization observation is the effectiveness of a subscription model for premium features or ad-free experiences, which often yields higher average revenue per user than relying solely on indirect advertising, especially for apps with such widespread adoption.
BU Score 81 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
102 snapshots on record
Rating
4.6
Reviews
11,025,319 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
102
since Apr 2026
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (600 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$11.5M
↳ What it would sell for · not monthly revenue
Marketplace range $8.5M – $15.0M · 17× MRR multiple
💸
~105× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 News category multiple | -5% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
17× MRR
👥 Estimated audience size
1323.0M
Lifetime downloads (US-equivalent)
Monthly active
198.0M
Daily active
89.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.1
Product Quality
9.2
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.58★ across 11,025,319 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (11,025,319 ratings)METRIC | +$12,000 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (45 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.26
We made improvements and squashed bugs so X is even better for you.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- X
- Developer
- X Corp.
- Bundle ID
- com.atebits.Tweetie2
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 17+
- Languages
- AR, BN, BG, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, GU, HA, HE, HI, HU, IG, ID, IT, JA, KN, KO, MS, MR, NB, FA, PL, PT, RO, RU, SR, ZH, SK, ES, SV, TA, TH, ZH, TR, UK, UR, VI, YO
Company
- Website
- x.com
- Tagline
- Happening now .
- Description
- From breaking news and entertainment to sports and politics, get the full story with all the live commentary.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- 🇺🇸#1 /100 🇨🇦#1 /100 🇧🇷#1 /100 🇮🇳#1 /100 🇬🇧#2 /100 🇯🇵#2 /100 🇦🇺#2 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth10,994,995 ratings+2% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇺🇸US#1 /100
🇨🇦CA#1 /100
🇧🇷BR#1 /100
🇮🇳IN#1 /100
🇬🇧GB#2 /100
🇯🇵JP#2 /100
🇦🇺AU#2 /100
🇫🇷FR#3 /100
🇩🇪DE#7 /100
📊Category Rank Trajectory#1 now · best #1 · worst #1
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter18 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
X (formerly Twitter) is a social media app where you can follow breaking news, live events, and trending topics as they happen. Sports, tech, music, politics: whatever you're into, the conversation starts here, raw and unfiltered.
It's also a place to be heard. Post your take on the day's news, go live, and grow an audience for whatever you create. Millions of people come to X every day to find out what's happening and talk about it.
WHAT YOU CAN DO ON X… View full description on the official store →
It's also a place to be heard. Post your take on the day's news, go live, and grow an audience for whatever you create. Millions of people come to X every day to find out what's happening and talk about it.
WHAT YOU CAN DO ON X… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 600 MB🔞 17+📱 iOS 15.0+🔖 v12.26🔄 updated 0d ago🌐 AR, BN, BG, CA, HR +40📂 News💰 Paid
📅
What Worked™ · Development Pipeline
25 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v12.14 → v12.23
→ 30 days after: reviews +74,885 medium · co-occurring
2026-08
🔧
Shipped update — v12.13 → v12.14
→ 30 days after: reviews +103,076 medium · co-occurring
2026-07
🔧
Shipped update — v12.12 → v12.13
→ 30 days after: reviews +117,271 low · multiple changes
2026-07
🔧
Shipped update — v12.11.1 → v12.12
→ 30 days after: reviews +122,571 low · multiple changes
2026-07
🔧
Shipped update — v12.11 → v12.11.1
→ 30 days after: reviews +131,712 low · multiple changes
2026-07
🔧
Shipped update — v12.9 → v12.11
→ 30 days after: reviews +131,712 low · multiple changes
2026-07
🔧
Shipped update — v12.8 → v12.9
→ 30 days after: revenue −$80/mo · reviews +80,488 low · multiple changes
2026-07
🔧
Shipped update — v12.7 → v12.8
→ 30 days after: revenue −$80/mo · reviews +87,007 low · multiple changes
2026-07
🔧
Shipped update — v12.6 → v12.7
→ 30 days after: revenue −$80/mo · reviews +96,842 low · multiple changes
2026-07
🔧
Shipped update — v12.5.1 → v12.6
→ 30 days after: revenue −$80/mo · reviews +103,141 low · multiple changes
2026-07
🔧
Shipped update — v12.3 → v12.5.1
→ 30 days after: revenue −$80/mo · reviews +103,141 low · multiple changes
2026-06
🔧
Shipped update — v12.1 → v12.3
→ 30 days after: revenue −$80/mo · reviews +100,946 medium · co-occurring
2026-06
🔧
Shipped update — v12.0 → v12.1
→ 30 days after: revenue −$80/mo · reviews +105,465 low · multiple changes
2026-06
🔧
Shipped update — v11.99 → v12.0
→ 30 days after: revenue −$80/mo · reviews +98,293 medium · co-occurring
2026-06
🔧
Shipped update — v11.98 → v11.99
→ 30 days after: reviews +100,854 low · multiple changes
2026-06
🔧
Shipped update — v11.97 → v11.98
→ 30 days after: reviews +94,082 medium · co-occurring
2026-06
🔧
Shipped update — v11.96 → v11.97
→ 30 days after: reviews +92,538 low · multiple changes
2026-05
🔧
Shipped update — v11.95 → v11.96
→ 30 days after: reviews +96,648 low · multiple changes
2026-05
🔧
Shipped update — v11.94 → v11.95
→ 30 days after: reviews +94,493 low · multiple changes
2026-05
🔧
Shipped update — v11.93 → v11.94
→ 30 days after: reviews +95,040 low · multiple changes
🔎
ASO Keyword Positions
BEST RANK #10Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
social network·#10🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.50207★ | 333,939 | 4.50207★ this version |
| 🇧🇷 BR | 4.7918★ | 1,817,967 | 4.7918★ this version |
| 🇨🇦 CA | 4.49582★ | 825,507 | 4.49582★ this version |
| 🇩🇪 DE | 4.42232★ | 378,088 | 4.42232★ this version |
| 🇫🇷 FR | 4.56822★ | 875,096 | 4.56822★ this version |
| 🇬🇧 GB | 4.56087★ | 1,456,474 | 4.56087★ this version |
| 🇮🇳 IN | 4.63314★ | 919,928 | 4.63314★ this version |
| 🇯🇵 JP | 4.32998★ | 4,603,773 | 4.32998★ this version |
| 🇺🇸 US | 4.58235★ | 11,031,134 | 4.58235★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for X: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by X Corp.
View all →📦 Portfolio summaryBIG studio
3apps·$2.0M/mocombined
✓ Diversified — top app contributes 35%; risk spread across portfolio
About this analysis
Why high confidence: 11,025,319 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does X make per month?▴
Based on our ML-calibrated revenue forecast, X earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is X profitable?▴
With estimated build cost $110K and monthly revenue $700K, X looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does X have?▴
Estimated audience: ~1323.0M lifetime downloads, ~198.0M monthly active users, and ~89.0M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like X?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would X sell for?▴
Estimated acquisition value: $11.5M (marketplace range $8.5M – $15.0M). Calculated as 17× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes X?▴
X is published by X Corp. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is X's BU Score?▴
X has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.