Norton360 Antivirus & Security
82
Quality Score
Excellent
Norton360 Antivirus & Security
High confidence
✍️ bumetric analysis
“
This Android app targets the mobile cybersecurity niche, directly competing with established players like Bitdefender and Avast. Its strong user rating across nearly two million reviews signals significant, sustained traction, indicating a mature product with a large, engaged user base. The app is well past its initial growth phase and firmly established in the market. As a free app, its monetization strategy likely revolves around a freemium model, pushing users towards premium subscriptions for advanced features like expanded VPN access or enhanced scam protection. In the Tools category, particularly for security, a common upgrade path involves offering tiered subscription plans with increasing levels of protection and utility, often priced monthly or annually to capture recurring revenue from a security-conscious user base.
BU Score 82 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Tools complexity ×0.90 | $-5949 |
| 🌐 Cross-platform reach (iOS + Android) | +$29K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $250K · 30× MRR multiple
💸
~2.1× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Tools category multiple | -8% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
30× MRR
👥 Estimated audience size
374.0M
Lifetime downloads (US-equivalent)
Monthly active
82.0M
Daily active
14.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Tools engagement | ~190 installs / rating |
| 🔁 Tools D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 63/100BIG TIERcompetitive but cautiousRevenue Strength
5.8
Product Quality
9.1
Market Position
0.0
Growth Velocity
5.0
Defensibility
10.0
Operational Safety
10.0
Founder Strength
6.7
Monetization Maturity
4.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.57★ across 1,969,515 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,969,515 ratings)METRIC | +$12,000 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Norton360 Antivirus & Security
- Developer
- NortonMobile
- Bundle ID
- com.symantec.mobilesecurity
- App Store URL
- Open in App Store
- Category
- Tools
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- norton.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.2K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.99 - $449.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,969,515 ratings+23% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Norton 360 ensures robust mobile security with antivirus features, including AI-powered malware protection, virus scanner and cleaner, and VPN for privacy online. Built-in scam protection helps keep you safe while browsing, shopping, or texting.
✔ New: Scam Protection Pro
AI-powered protection against sophisticated scams. Provides holistic coverage across email, web, phone calls, and SMS.
- Norton Genie - AI assistant
- Safe SMS: AI scam protection against spam calls
- Safe Web: AI helps protect you from scams when browsing online.… View full description on the official store →
✔ New: Scam Protection Pro
AI-powered protection against sophisticated scams. Provides holistic coverage across email, web, phone calls, and SMS.
- Norton Genie - AI assistant
- Safe SMS: AI scam protection against spam calls
- Safe Web: AI helps protect you from scams when browsing online.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v26.9.0.260519557🔄 updated 0d ago📂 Tools💰 Free💎 IAP $0.99 - $449.99 per item
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v26.6.0.260416405 → v26.9.0.260519557
→ 30 days after: reviews +5,014 medium · co-occurring
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +5,014 high confidence
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Norton360 Antivirus & Security: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by NortonMobile
View all →📦 Portfolio summaryINDIE studio
7apps·$16K/mocombined
✓ Diversified — top app contributes 37%; risk spread across portfolio
About this analysis
Why high confidence: 1,969,515 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Norton360 Antivirus & Security make per month?▴
Based on our ML-calibrated revenue forecast, Norton360 Antivirus & Security earns approximately $6.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Norton360 Antivirus & Security?▴
Browse the full Tools category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Norton360 Antivirus & Security?▴
Norton360 Antivirus & Security is published by NortonMobile on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Norton360 Antivirus & Security's BU Score?▴
Norton360 Antivirus & Security has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.