How many users does Urban Company have?

Estimated audience: ~234.5M lifetime downloads, ~12.0M monthly active users, and ~1.4M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Urban Company?

Browse the full House & Home category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Urban Company built with?

Our heuristic places Urban Company on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is Urban Company still actively maintained?

Maintenance status: Active (5% abandonment risk). Last shipped version was 4 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

When was Urban Company last updated?

Urban Company last shipped a new version on 2026-10-08 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes Urban Company?

Urban Company is published by Urban Company on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Urban Company's BU Score?

Urban Company has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Urban Company: InstaHelp &more

Quality Score

Excellent

Urban Company: InstaHelp &more

Name: Urban Company: InstaHelp &more — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Urban Company: InstaHelp &more revenue, Urban Company: InstaHelp &more app analytics, mobile app revenue estimate, House & Home revenue, Android app revenue

by Urban Company

High confidence

4.8 Google Play rating

✍️ Bumetric analysis

“

Urban Company provides on-demand home services, directly competing with local service aggregators and individual contractors for everything from cleaning to appliance repair. The substantial volume of ratings, coupled with a high average score, indicates significant user traction and strong market penetration. This app is clearly past its early growth phase, operating at scale with established demand. Given the "House & Home" category, a common monetization observation is the reliance on service commissions or subscription models for frequent users. While the app itself is free, revenue is generated through a percentage of each service booked, or potentially through premium tiers offering priority booking or specialized professionals. The high user engagement suggests a robust pipeline for converting free users into paying service consumers.

BU Score 85 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Forecast monthly revenue

—/mo

Founder-confirmed monthly revenue

MID tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

6 snapshots on record

idle

Rating

4.8

Reviews

2,095,685 reviews

Forecast Revenue / mo

—

Snapshots tracked

since May 2026

📊

BU Investment Matrix

Below median · 44/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

3.7

Product Quality

9.6

Revenue Strength

0.0

Monetization Maturity

1.0

Defensibility

6.0

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Pre-revenue or unknown — $0 - $0/mo · MID tier · high confidence, trajectory unclear.
⭐ Quality: 4.82★ across 2,064,409 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: No verified revenue — acquisition only makes sense for tech / userbase / brand.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (2,095,685 ratings)METRIC		+$12,000
Excellent rating (4.8★)METRIC		+$2,200
5 starREVIEW		+$1,800
cancelledREVIEW		−$1,500
Mature app (11y old)METRIC		+$1,500
highly recommendREVIEW		+$1,400
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Urban Company: InstaHelp &more
Developer: Urban Company
Bundle ID: com.urbanclap.urbanclap
App Store URL: Open in App Store
Category: House & Home
Content rating: Not found
Languages: Not found

Company

Website: www.urbancompany.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $270/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

🚀Update Frequency · Releases per Quarter6 releases tracked

🚀Version Release Timeline6 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

The world’s leading at home services platform with service available in under 30 minutes: Professional Home Cleaning, Beauty services, massages, home and appliance repairs, plumbers, electricians & carpenters,  InstaHelp, Home Decor, and Native all delivered by trained, 4.8+ rated professionals. Download the app and choose from a range of services whenever you need. It’s that simple:

Insta Help:

Househelp on leave? Get househelp in 15 minutes, trained to be a home cleaner, housekeeper, and even a meal-prep assistant. Join the 20k+ happy customers serviced by our 4.7+ rated professionals.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v7.6.84🔄 updated 4d ago📂 House & Home💰 Free🚀 Launched 2015 (11y old)

📅

What Worked™ · Development Pipeline

5 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-09

🔧

Shipped update — v7.6.69 → v7.6.75

→ 30 days after: reviews +30,777 medium · co-occurring

2026-08

🔧

Shipped update — v7.6.62 → v7.6.69

→ 30 days after: reviews +62,803 high confidence

2026-07

🔧

Shipped update — v7.6.57 → v7.6.62

→ 30 days after: reviews +64,291 high confidence

2026-06

🔧

Shipped update — v7.6.43 → v7.6.57

→ 30 days after: reviews +72,806 medium · co-occurring

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +40,541 high confidence

🔔

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ONE-TIME · BUILD 💰 Estimated build cost

$145K

↳ What it cost to build · not monthly revenue

Likely range $110K – $195K

$25K · MVP floor $100K · indie scale $500K+ · studio build

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
🌐 Cross-platform reach (iOS + Android)	+$27K
⚙ 11.5y maintenance × ~1-person team	+$68K

Total estimate $145K

👥 Estimated audience size

234.5M

Lifetime downloads (US-equivalent)

Monthly active

12.0M

Daily active

1.4M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 House & Home engagement	~160 installs / rating
📅 11.5y of rating accumulation	-30%
🔁 House & Home D30 retention	12%
📍 DAU / MAU stickiness	0.12

DAU / MAU 12% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	House & Home
📦 Compact Android bundle	→ Native Kotlin

💀 Maintenance status

Active

Last shipped 2026-10-08 · 4 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 4 days since last update

Active development

Verdict Active

📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Urban Company: InstaHelp &more: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →