How much does Heads Up! make per month?

Based on our ML-calibrated revenue forecast, Heads Up! earns approximately $3.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Heads Up!?

Browse the full Word category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Heads Up! is published by Warner Bros. International Enterprises on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Heads Up!'s BU Score?

Heads Up! has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Heads Up!

Quality Score

Strong

Heads Up!

Name: Heads Up! — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Heads Up! revenue, Heads Up! app analytics, mobile app revenue estimate, Word revenue, Android app revenue

High confidence

4.5 ✍️ Editor

✍️ bumetric analysis

“

Heads Up! is an Android app from Warner Bros. International Enterprises in the Word category, currently rated 4.5★ across 233,539 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 77: Strong (healthy traction). For a Word app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$120K

↳ What it cost to build · not monthly revenue

Likely range $90K – $160K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~3.2y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Word complexity ×1.30	+$17K
🌐 Cross-platform reach (iOS + Android)	+$42K

Total estimate $120K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$75K

↳ What it would sell for · not monthly revenue

Marketplace range $75K – $100K · 27× MRR multiple

💸 ~0.6× build cost (under-water)

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%
🏷 Word category multiple	-15%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 27× MRR

👥 Estimated audience size

35.0M

Lifetime downloads (US-equivalent)

Monthly active

3.5M

Daily active

1.1M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Word engagement	~150 installs / rating
🔁 Word D30 retention	10%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

Medium confidence · 55%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Word
📦 Tiny game bundle	→ Native 2D engine

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 64/100BIG TIERcompetitive but cautious

Revenue Strength

5.8

Product Quality

9.0

Market Position

0.0

Growth Velocity

5.0

Defensibility

10.0

Operational Safety

10.0

Founder Strength

7.7

Monetization Maturity

4.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.5★ across 233,539 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (233,539 ratings)METRIC		+$12,000
Excellent rating (4.5★)METRIC		+$2,200
Mature app (12y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Heads Up!
Developer: Warner Bros. International Enterprises
Bundle ID: com.wb.headsup
App Store URL: Open in App Store
Category: Word
Content rating: Not found
Languages: Not found

Company

Website: www.warnerbros.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $3.1K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $0.05 - $39.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth233,539 ratings+48% lifetimeShow 3-year history estimate ▾

Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

It’s the game The New York Times called a “Sensation,” and Cosmopolitan said “will be the best dollar you’ve spent.” Heads Up! is the fun and hilarious game by Ellen DeGeneres that she plays on the Ellen show, and is one of the best fun games to play with friends!

Love playing charades games? Looking to play games on Zoom with friends? Heads Up is one of the best word guessing games you’ll ever play! From naming celebrities, to singing, to silly accents - it’s a perfect house party game and a fun charades app to play at your next family game night.… View full description on the official store →

App Specs

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🔖 v4.15.7🔄 updated 0d ago📂 Word💰 Free💎 IAP $0.05 - $39.99 per item

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Heads Up!: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →