My Diary - Daily Diary Journal
83
Quality Score
Excellent
✍️ bumetric analysis
“
My Diary - Daily Diary Journal is an Android app from Dairy App & Notes & Audio Editor & Voice Recorder in the Lifestyle category, currently rated 4.8★ across 1,249,612 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 83: Excellent (strong product-market fit). For a Lifestyle app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.0M
per month
→
12-mo forecast
$1.1M – $1.6M
per month
→
24-mo forecast
$1.3M – $2.4M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Lifestyle complexity ×1.05 | +$2K |
| 🌐 Cross-platform reach (iOS + Android) | +$34K |
Total estimate
$95K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 35× MRR multiple
💸
~1.8× build cost (break-even+)
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
35× MRR
👥 Estimated audience size
137.0M
Lifetime downloads (US-equivalent)
Monthly active
17.5M
Daily active
3.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Lifestyle engagement | ~110 installs / rating |
| 🔁 Lifestyle D30 retention | 13% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.0M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$985K – $1.3M
12 months
$1.1M – $1.6M
24 months
$1.3M – $2.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 63/100BIG TIERcompetitive but cautiousRevenue Strength
6.0
Product Quality
9.5
Market Position
0.0
Growth Velocity
5.0
Defensibility
9.0
Operational Safety
10.0
Founder Strength
5.5
Monetization Maturity
5.0
- 💰 Revenue: Healthy — $400K - $2200K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.76★ across 1,249,612 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $18.0M-$32.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,249,612 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| securityREVIEW | +$1,800 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- My Diary - Daily Diary Journal
- Developer
- Dairy App & Notes & Audio Editor & Voice Recorder
- Bundle ID
- mydiary.journal.diary.diarywithlock.diaryjournal.secretdiary
- App Store URL
- Open in App Store
- Category
- Lifestyle
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.betterapptech.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $276/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.99 - $59.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,249,612 ratings+86% lifetimeShow 3-year history estimate ▾
Tracked (3 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
My diary is a free online diary with lock. You can use it to record daily diary, secret thoughts, journeys, moods, and moments. It is a diary app with pictures and videos that supports themes, stickers, fonts, etc. to make your personal diary journal, diary book, and journaling more vivid and safe.
My Diary - Journal, Daily Diary, Daily Journal with Lock supports setting a diary password to protect your memories and private journal. You can sync your diary journal to Google Drive or Dropbox for security and keep diary entries accessible across devices.… View full description on the official store →
My Diary - Journal, Daily Diary, Daily Journal with Lock supports setting a diary password to protect your memories and private journal. You can sync your diary journal to Google Drive or Dropbox for security and keep diary entries accessible across devices.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v1.04.14.0630🔄 updated 0d ago📂 Lifestyle💰 Free📺 Ad-supported💎 IAP $0.99 - $59.99 per item
📅
What Worked™ · Development Pipeline
3 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v1.04.13.0527 → v1.04.14.0630
→ 30 days after: reviews +5,407 high confidence
2026-05
🔧
Shipped update — v1.04.12.0429 → v1.04.13.0527
→ 30 days after: reviews +8,039 high confidence
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +8,039 high confidence
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for My Diary - Daily Diary Journal: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Dairy App & Notes & Audio Editor & Voice Recorder
View all →📦 Portfolio summaryINDIE studio
6apps·$1K/mocombined
✓ Diversified — top app contributes 27%; risk spread across portfolio
About this analysis
Why high confidence: 1,249,612 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does My Diary - Daily Diary Journal make per month?▴
Based on our ML-calibrated revenue forecast, My Diary - Daily Diary Journal earns approximately $5.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like My Diary - Daily Diary Journal?▴
Browse the full Lifestyle category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes My Diary - Daily Diary Journal?▴
My Diary - Daily Diary Journal is published by Dairy App & Notes & Audio Editor & Voice Recorder on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is My Diary - Daily Diary Journal's BU Score?▴
My Diary - Daily Diary Journal has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.