How much does Chess make per month?

Based on our ML-calibrated revenue forecast, Chess earns approximately $5.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Chess?

Browse the full Board category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Chess is published by AI Factory Limited on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Chess's BU Score?

Chess has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Chess

Quality Score

Excellent

Chess

Name: Chess — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Chess revenue, Chess app analytics, mobile app revenue estimate, Board revenue, Android app revenue

by AI Factory Limited

High confidence

4.6 ✍️ Editor

✍️ bumetric analysis

“

This AI Factory Chess app targets the casual and learning chess player on Android, directly competing with other free, ad-supported chess apps and, to a lesser extent, premium titles offering deeper analytics or online play. Its substantial user base, evidenced by over 1.7 million ratings, and a strong user satisfaction score indicate significant traction and a mature product in the growth stage, despite its "free" monetization model suggesting revenue is primarily ad-driven or non-existent. For board games in this category, a common monetization strategy often involves introducing IAPs for cosmetic upgrades, ad removal, or advanced AI difficulty levels. Given its established user base, exploring a premium tier for an ad-free experience or exclusive features could unlock significant revenue potential without alienating its core free users.

BU Score 82 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$115K

↳ What it cost to build · not monthly revenue

Likely range $85K – $155K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.7y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Board complexity ×1.50	+$25K
🌐 Cross-platform reach (iOS + Android)	+$41K

Total estimate $115K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$100K

↳ What it would sell for · not monthly revenue

Marketplace range $75K – $125K · 15× MRR multiple

💸 ~0.9× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%
🏷 Board category multiple	-12%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 15× MRR

👥 Estimated audience size

240.5M

Lifetime downloads (US-equivalent)

Monthly active

24.0M

Daily active

6.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Board engagement	~140 installs / rating
🔁 Board D30 retention	10%
📍 DAU / MAU stickiness	0.25

DAU / MAU 25% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

Medium confidence · 55%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Board
📦 Tiny game bundle	→ Native 2D engine

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 56/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

6.4

Product Quality

9.2

Revenue Strength

5.8

Monetization Maturity

1.0

Defensibility

7.5

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.59★ across 1,720,399 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (1,720,399 ratings)METRIC		+$12,000
Excellent rating (4.6★)METRIC		+$2,200
Mature app (15y old)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Chess
Developer: AI Factory Limited
Bundle ID: uk.co.aifactory.chessfree
App Store URL: Open in App Store
Category: Board
Content rating: Not found
Languages: Not found

Company

Website: www.aifactory.co.uk
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $184/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth1,720,399 ratings+22% lifetimeShow 3-year history estimate ▾

Tracked (3 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

★ Top Developer  (awarded 2011, 2012, 2013 and 2015) and many years "Editors Choice" ★

AI Factory's Chess is the quickest and easiest way to learn Chess  on Android. For years it has been top ranked among the 600+ Chess apps listed!  Its first class tutor makes it great for both developing Chess strategy and improving your Chess skills. Now supports variant ★★★ Chess960! ★★★

Completely free!  All options are unlocked.

Featuring:

- ★★ NEW ★★ Chess960! Now supports the very popular variant Chess960 (also known as Fischer Chess / Freestyle chess)… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v4.18🔄 updated 0d ago📂 Board💰 Free📺 Ad-supported

📅

What Worked™ · Development Pipeline

2 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-06

🔧

Shipped update — v4.18 → v4.18

→ 30 days after: reviews −4,259 medium · co-occurring

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews −1,316 high confidence

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Chess: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →