AdGuard: Adblock, Privacy, DNS
74
Quality Score
Strong
AdGuard: Adblock, Privacy, DNS
High confidence
✍️ bumetric analysis
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AdGuard: Adblock, Privacy, DNS is an iOS app from Adguard Software Limited in the Utilities category, currently rated 4.3★ across 17,180 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 74: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$55K
↳ What it cost to build · not monthly revenue
Likely range $40K – $75K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~5 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (80 MB) | +$12K |
| ⚙ Utilities complexity ×0.85 | $-9379 |
Total estimate
$55K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 14× MRR multiple
💸
~2.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Utilities category multiple | -10% |
Final multiple
14× MRR
👥 Estimated audience size
3.4M
Lifetime downloads (US-equivalent)
Monthly active
680K
Daily active
135K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.5
Product Quality
8.6
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.29★ across 17,180 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (17,180 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (28 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| support teamREVIEW | +$900 | |
| Good rating (4.3★)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.5.20
Filters power your ad blocking — but they need fresh updates to stay strong. This release adds reminders to always keep them up-to-date, effortlessly.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- AdGuard: Adblock, Privacy, DNS
- Developer
- Adguard Software Limited
- Bundle ID
- com.adguard.AdguardExtension
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- BE, HR, CS, DA, NL, EN, FR, DE, HU, ID, IT, JA, KO, NB, FA, PL, PT, RO, RU, SR, ZH, SK, SL, ES, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Surf the Web ad-free and safely. Shields up!
- Description
- AdGuard is the best way to get rid of annoying ads and online tracking and protect your computer from malware. Make your web surfing fast, safe and ad-free
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $11.9K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- youtube youtube.com/@AdGuardEN
- support@adguard.com
- Phone
- Not found
- Contact page
- adguard.com/en/support.html
- About page
- Not found
📈Ratings growth17,201 ratings+46% lifetimeShow 3-year history estimate ▾
Tracked (46 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Block ads in Safari — including YouTube. Stop trackers and protect your privacy with advanced DNS filtering. Free to use. Trusted by millions.
BROWSE SAFARI WITHOUT DISTRACTION
Block banners, popups, autoplay videos, and intrusive ads in Safari — including YouTube — free and without limitations.
Clean up websites and stay focused on the content you actually came for.
BLOCK TRACKING. PROTECT YOUR PRIVACY
Stop hidden tracking scripts and digital fingerprints used by companies to track your activity.
Protect your privacy while browsing and prevent personal data collection.
FASTER LOADING.… View full description on the official store →
BROWSE SAFARI WITHOUT DISTRACTION
Block banners, popups, autoplay videos, and intrusive ads in Safari — including YouTube — free and without limitations.
Clean up websites and stay focused on the content you actually came for.
BLOCK TRACKING. PROTECT YOUR PRIVACY
Stop hidden tracking scripts and digital fingerprints used by companies to track your activity.
Protect your privacy while browsing and prevent personal data collection.
FASTER LOADING.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 80 MB🔞 4+📱 iOS 13.0+🔖 v4.5.20🔄 updated 0d ago🌐 BE, HR, CS, DA, NL +23📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.48 → 4.29 (improved 1.81★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.30 → 2.47 (dropped 1.83★)
2026-03
⭐
Rating ↑ 2.48 → 4.30 (improved 1.82★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-08
⭐
Rating ↑ 1.80 → 2.33 (improved 0.53★)
2023-08
⭐
Rating ↑ 1.00 → 1.80 (improved 0.80★)
2023-08
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.10863★ | 1,298 | 4.10863★ this version |
| 🇧🇷 BR | 4.46893★ | 853 | 4.46893★ this version |
| 🇨🇦 CA | 4.12328★ | 3,204 | 4.12328★ this version |
| 🇩🇪 DE | 4.25563★ | 4,307 | 4.25563★ this version |
| 🇫🇷 FR | 4.34039★ | 3,687 | 4.34039★ this version |
| 🇬🇧 GB | 4.10443★ | 2,959 | 4.10443★ this version |
| 🇮🇳 IN | 4.32772★ | 1,068 | 4.32772★ this version |
| 🇯🇵 JP | 4.31949★ | 13,449 | 4.31949★ this version |
| 🇺🇸 US | 4.2844★ | 17,201 | 4.2844★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for AdGuard: Adblock, Privacy, DNS: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Adguard Software Limited
View all →📦 Portfolio summaryINDIE studio
3apps·$59K/mocombined
Lead-app heavy — top app contributes 68%
Similar apps in Utilities
About this analysis
Why high confidence: 17,180 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does AdGuard make per month?▴
Based on our ML-calibrated revenue forecast, AdGuard earns approximately $11K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like AdGuard?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes AdGuard?▴
AdGuard is published by Adguard Software Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is AdGuard's BU Score?▴
AdGuard has a BU Score of 74/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.