Align: The Human Design App
68
Quality Score
Solid
Align: The Human Design App
Medium confidence
✍️ bumetric analysis
“
Align: The Human Design App is an iOS app from 38 (Guernsey) Ltd in the News category, currently rated 4.3★ across 1,138 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 68: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$7.7K
per month
→
12-mo forecast
$7.9K – $16.6K
per month
→
24-mo forecast
$9.8K – $29.5K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (454 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$425K
↳ What it would sell for · not monthly revenue
Marketplace range $325K – $600K · 14× MRR multiple
💸
~3.9× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 News category multiple | -5% |
Final multiple
14× MRR
👥 Estimated audience size
135K
Lifetime downloads (US-equivalent)
Monthly active
20K
Daily active
9.0K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$7.7K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$7.3K – $12.1K
12 months
$7.9K – $16.6K
24 months
$9.8K – $29.5K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 39/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
6.2
Revenue Strength
3.9
Monetization Maturity
0.5
Defensibility
3.2
Market Position
2.0
Operational Safety
4.5
- 💰 Revenue: Modest — $5K - $11K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.3★ across 1,138 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — 7% subscription complaints, scam/fraud mentions detected, rating drift -0.74 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $92K-$168K. Portfolio play ($30K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,138 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.3★)METRIC | +$800 | |
| Established app (4y old)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.10.2
* You can now share Ask Jenna insights with friends
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Align: The Human Design App
- Developer
- 38 (Guernsey) Ltd
- Bundle ID
- com.myhumandesignapp
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $30.6K/mo
- Top-grossing rank
- 🇺🇸#86 /100 🇦🇺#90 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,139 ratings+122% lifetimeShow 3-year history estimate ▾
Tracked (35 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank2 countries
🇺🇸US#86 /100
🇦🇺AU#90 /100
📊Category Rank Trajectory#86 now · best #77 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The best way for you to create success, joy and ease is not to do what works for other people - it's to understand who you are and do it in the way that's right and aligned for you. The most powerful you can do is become who you came here to be, and unbecome the way you've been taught to be. Human Design is a new science that gives you your unique roadmap to becoming that real version of self and from there, everything flows. There is a reason why following other people's plans and advice doesn't 100% work for you - because you were designed differently than them.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 454 MB🔞 4+📱 iOS 15.0+🔖 v4.10.2🔄 updated 0d ago🌐 EN📂 News💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v4.10.1 → v4.10.2
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-08
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-05
🚀
First tracked snapshot — initial data captured
2022-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
🗣
Voice of Customer
Based on 711 reviews across 8 markets● 92% positive · ● 2% neutral · ● 6% negative · Rating drift: -0.74★ (declining — recent 50: 3.56★ vs lifetime: 4.3★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇫🇷 FR
+0.90
🇧🇷 BR
+0.89
🇩🇪 DE
+0.86
🇬🇧 GB
+0.83
🇦🇺 AU
+0.80
🇨🇦 CA
+0.80
🇺🇸 US
+0.74
🇮🇳 IN
+0.38
Top praise themes
life changing ×72 energy updates ×62 jenna zoe ×51 friends family ×41 daily tips ×41 learning about ×39 about myself ×34 learn about ×33
Top complaint themes
doesn work ×10 wrong credentials ×6 free version ×5 full access ×5 daily tips ×4 waste money ×4 create account ×4 new account ×4
Risk signals
Subscription complaints: 7% Fraud / scam mentions: 0.7%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.6387★ | 155 | 4.6387★ this version |
| 🇧🇷 BR | 4.5★ | 12 | 4.5★ this version |
| 🇨🇦 CA | 4.35119★ | 168 | 4.35119★ this version |
| 🇩🇪 DE | 4.39189★ | 74 | 4.39189★ this version |
| 🇫🇷 FR | 4.83333★ | 18 | 4.83333★ this version |
| 🇬🇧 GB | 4.48235★ | 170 | 4.48235★ this version |
| 🇮🇳 IN | 4.5★ | 6 | 4.5★ this version |
| 🇯🇵 JP | 5★ | 1 | 5★ this version |
| 🇺🇸 US | 4.30202★ | 1,139 | 4.30202★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Align: The Human Design App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 1,138 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Align make per month?▴
Based on our ML-calibrated revenue forecast, Align earns approximately $30K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Align?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Align?▴
Align is published by 38 (Guernsey) Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Align's BU Score?▴
Align has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.