Anthropologie
77
Quality Score
Strong
Anthropologie
High confidence
✍️ bumetric analysis
“
Anthropologie is an iOS app from Anthropologie in the Shopping category, currently rated 4.9★ across 393,418 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 77: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (86 MB) | +$14K |
| ⚙ Shopping complexity ×1.30 | +$19K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $15K · 18× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
39.0M
Lifetime downloads (US-equivalent)
Monthly active
4.7M
Daily active
835K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 53/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
3.8
Product Quality
9.8
Revenue Strength
6.4
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.9★ across 393,418 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (393,418 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (5 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.5.4
Status Update:
See it. Snap it. Shop it.
...thanks to Apple’s iOS 26 Visual Intelligence feature.
Speaking of visuals, our app now supports Apple’s Liquid Glass design. Translation: a cleaner, more modern aesthetic.
See it. Snap it. Shop it.
...thanks to Apple’s iOS 26 Visual Intelligence feature.
Speaking of visuals, our app now supports Apple’s Liquid Glass design. Translation: a cleaner, more modern aesthetic.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Anthropologie
- Developer
- Anthropologie
- Bundle ID
- com.anthropologie.iosapp
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, ES
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $660/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Specific revenue data for the iOS app 'Anthropologie' is not publicly available. While Anthropologie's overall annual revenue was $5.6 billion in 2024, and its e-commerce website (anthropologie.com) generated $1.7 billion in 2025, with mobile devices accounting for 26% of online sales (excluding app usage), direct revenue figures for the iOS app itself could not be found in public sources.
Sources mentioned: Zippia, Grips Intelligence, RETAILBOSS | Substack, Sensor Tower, Apple App Store
📈Ratings growth393,418 ratings+8% lifetimeShow 3-year history estimate ▾
Tracked (35 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Our mission at Anthropologie has always been to surprise and delight you with unexpected, distinctive finds for your closet and home.
Shop – Gain access to Anthropologie’s newest arrivals and exclusive collections. Enjoy an effortless shopping experience through our product assortment with enhanced search and express checkout features.
Discover – Find new arrivals, style tips, home tutorials, customer favorites, inspiration, and more! Explore our dress shop to find styles for any occasion, like cocktail parties, weddings, and casual silhouettes.… View full description on the official store →
Shop – Gain access to Anthropologie’s newest arrivals and exclusive collections. Enjoy an effortless shopping experience through our product assortment with enhanced search and express checkout features.
Discover – Find new arrivals, style tips, home tutorials, customer favorites, inspiration, and more! Explore our dress shop to find styles for any occasion, like cocktail parties, weddings, and casual silhouettes.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 86 MB🔞 4+📱 iOS 17.0+🔖 v26.5.4🔄 updated 0d ago🌐 EN, FR, DE, IT, ES📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-05
🔧
Shipped update — v26.5.1 → v26.5.2
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.54 → 4.80 (improved 1.26★)
2024-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-10
⭐
Rating ↑ 3.25 → 3.60 (improved 0.35★)
2024-10
⭐
Rating ↑ 2.67 → 3.25 (improved 0.58★)
2024-10
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2024-10
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.83633★ | 556 | 4.83633★ this version |
| 🇧🇷 BR | 4.93333★ | 180 | 4.93333★ this version |
| 🇨🇦 CA | 4.79512★ | 12,495 | 4.79512★ this version |
| 🇩🇪 DE | 4.69071★ | 1,206 | 4.69071★ this version |
| 🇫🇷 FR | 4.80271★ | 887 | 4.80271★ this version |
| 🇬🇧 GB | 4.80051★ | 21,780 | 4.80051★ this version |
| 🇮🇳 IN | 4.83824★ | 68 | 4.83824★ this version |
| 🇯🇵 JP | 4.67347★ | 98 | 4.67347★ this version |
| 🇺🇸 US | 4.90434★ | 395,010 | 4.90434★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Anthropologie: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 393,418 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Anthropologie make per month?▴
Based on our ML-calibrated revenue forecast, Anthropologie earns approximately $660/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Anthropologie?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Anthropologie?▴
Anthropologie is published by Anthropologie on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Anthropologie's BU Score?▴
Anthropologie has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.