AT&T ActiveArmor®
80
Quality Score
Excellent
AT&T ActiveArmor®
High confidence
✍️ bumetric analysis
“
AT&T ActiveArmor® is an iOS app from AT&T Services, Inc. in the Utilities category, currently rated 4.5★ across 81,680 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 80: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$29.6K
per month
→
12-mo forecast
$30.7K – $64.2K
per month
→
24-mo forecast
$38.0K – $114.0K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.2K/mo · 86K ratings · 4.3★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (233 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$425K
↳ What it would sell for · not monthly revenue
Marketplace range $325K – $600K · 15× MRR multiple
💸
~5.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
15× MRR
👥 Estimated audience size
16.0M
Lifetime downloads (US-equivalent)
Monthly active
3.2M
Daily active
640K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$29.6K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$28.1K – $46.9K
12 months
$30.7K – $64.2K
24 months
$38.0K – $113K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 55/100MID TIERunderperforming peersRevenue Strength
4.5
Product Quality
9.0
Market Position
0.3
Growth Velocity
5.0
Defensibility
6.9
Operational Safety
10.0
Founder Strength
7.1
Monetization Maturity
1.0
- 💰 Revenue: Modest — $20K - $44K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.5★ across 81,680 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $533K-$948K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (81,680 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (7y old)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.8.1
• Spam and junk text message filtering is now provided entirely through iOS native filtering capabilities.
• Minor design updates and navigation refinements for a smoother experience.
• Customers can now delete their vault data without removing the service.
• Bug Fixes
• Minor design updates and navigation refinements for a smoother experience.
• Customers can now delete their vault data without removing the service.
• Bug Fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- AT&T ActiveArmor®
- Developer
- AT&T Services, Inc.
- Bundle ID
- com.att.mobilesecurity
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $750.0K ($700.0K – $800.0K)AI medium
- AI annual estimate
- $9.0M/yr
- ML model estimate / mo
- $29.6K/mo
- Top-grossing rank
- 🇺🇸#21 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "AT&T ActiveArmor®" is estimated to generate between $700,000 and $800,000 in monthly revenue, with a monthly estimate of $750,000. This translates to an estimated annual revenue of $9,000,000.
Sources mentioned: Sensor Tower, Adapty
📈Ratings growth81,680 ratings+59% lifetimeShow 3-year history estimate ▾
Tracked (27 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇺🇸
US
Top-grossing rank: #21 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#21 now · best #21 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
AT&T ActiveArmor mobile security helps keep your phone and personal data safe from cyber threats. Get spam blocking, fraud detection, identity and financial protection in one powerful solution with AT&T ActiveArmor.
AT&T ActiveArmor mobile security (FREE) service includes: *
• Auto Fraud & Spam Call Blocking
• Call Routing Settings
• My Block List
• My Contacts
• Device Security Alerts
• Data Breach Alerts
*Requires compatible device/service and download of ActiveArmor app. Other terms and restr’s apply.… View full description on the official store →
AT&T ActiveArmor mobile security (FREE) service includes: *
• Auto Fraud & Spam Call Blocking
• Call Routing Settings
• My Block List
• My Contacts
• Device Security Alerts
• Data Breach Alerts
*Requires compatible device/service and download of ActiveArmor app. Other terms and restr’s apply.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 233 MB🔞 4+📱 iOS 16.4+🔖 v7.8.1🔄 updated 0d ago🌐 EN📂 Utilities💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.80 → 4.50 (improved 2.70★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 1.80 → 4.50 (improved 2.70★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-06
⭐
Rating ↑ 1.89 → 2.20 (improved 0.31★)
2025-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-06
⭐
Rating ↑ 1.33 → 1.86 (improved 0.53★)
2025-06
⭐
Rating ↑ 1.00 → 1.40 (improved 0.40★)
2025-05
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — att.com
- Tech stack
- Google Workspace · Apple Pay / Sign in with Apple · Microsoft 365 · Atlassian (Jira/Confluence)
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for AT&T ActiveArmor®: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by AT&T Services, Inc.
View all →📦 Portfolio summaryINDIE studio
35apps·$39K/mocombined
✓ Diversified — top app contributes 34%; risk spread across portfolio
Similar apps in Utilities
About this analysis
Why high confidence: 81,680 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does AT&T ActiveArmor® make per month?▴
Based on our ML-calibrated revenue forecast, AT&T ActiveArmor® earns approximately $29K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like AT&T ActiveArmor®?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes AT&T ActiveArmor®?▴
AT&T ActiveArmor® is published by AT&T Services, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is AT&T ActiveArmor®'s BU Score?▴
AT&T ActiveArmor® has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.