Avira Mobile Security
72
Quality Score
Strong
Avira Mobile Security
Medium confidence
✍️ bumetric analysis
“
Avira Mobile Security is an iOS app from Avira Holding in the Utilities category, currently rated 4.2★ across 8,743 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 72: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$14.3K
per month
→
12-mo forecast
$14.8K – $31.0K
per month
→
24-mo forecast
$18.3K – $54.9K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$55K
↳ What it cost to build · not monthly revenue
Likely range $40K – $75K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (83 MB) | +$13K |
| ⚙ Utilities complexity ×0.85 | $-9529 |
Total estimate
$55K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $375K · 14× MRR multiple
💸
~5.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Utilities category multiple | -10% |
Final multiple
14× MRR
👥 Estimated audience size
1.7M
Lifetime downloads (US-equivalent)
Monthly active
340K
Daily active
68K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$14.3K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$13.6K – $22.6K
12 months
$14.8K – $31.0K
24 months
$18.3K – $54.9K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Building · 56/100MID TIERSUBSCRIPTIONcompetitive build-outGrowth Velocity
5.0
Founder Strength
5.4
Product Quality
6.1
Revenue Strength
4.2
Monetization Maturity
9.5
Defensibility
8.5
Market Position
2.0
Operational Safety
4.5
- 💰 Revenue: Modest — $10K - $21K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.2★ across 8,743 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 242d ago — slow cadence.
- ⚠️ Risk: Elevated — scam/fraud mentions detected, rating drift -0.64 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $171K-$314K. Portfolio play ($24K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (8,743 ratings)METRIC | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (15 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Good rating (4.2★)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.14.2
We’re constantly looking for ways to make things better, which is why we’ve implemented some fixes and cleared away some minor bugs. Enjoy this updated version of Avira and get back to living your best digital life!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Avira Mobile Security
- Developer
- Avira Holding
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, ID, IT, JA, KO, PT, RU, ZH, ES, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $21.2K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth8,743 ratings+31% lifetimeShow 3-year history estimate ▾
Tracked (56 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Why iPhones deserve Avira?
We’re a multi-award-winning German security company with +30 years of experience and a global vision: To keep people connected and secure in our digital world.
Avira loves iPhones. Your phone is state-of-the-art—give it privacy and security to match:
• Care about your Privacy? Keep your data safe and your online activity anonymous with our Free VPN
• Email leaked? Find out fast with Identity Safeguard
• Browsing online? Web Protection checks the safety of sites first
Avira Mobile Security protects your phone:… View full description on the official store →
We’re a multi-award-winning German security company with +30 years of experience and a global vision: To keep people connected and secure in our digital world.
Avira loves iPhones. Your phone is state-of-the-art—give it privacy and security to match:
• Care about your Privacy? Keep your data safe and your online activity anonymous with our Free VPN
• Email leaked? Find out fast with Identity Safeguard
• Browsing online? Web Protection checks the safety of sites first
Avira Mobile Security protects your phone:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 83 MB🔞 4+📱 iOS 13.0+🔖 v6.14.2🔄 updated 0d ago🌐 NL, EN, FR, DE, ID +10📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.71 → 4.26 (improved 0.55★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.20 → 3.71 (dropped 0.49★)
2026-03
⭐
Rating ↑ 3.71 → 4.20 (improved 0.49★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-01
⭐
Rating ↓ 4.86 → 4.38 (dropped 0.48★)
2021-01
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
2021-01
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 850 reviews across 8 markets● 56% positive · ● 27% neutral · ● 18% negative · Rating drift: -0.64★ (declining — recent 50: 3.56★ vs lifetime: 4.2★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.41
🇺🇸 US
+0.37
🇦🇺 AU
+0.30
🇬🇧 GB
+0.28
🇫🇷 FR
+0.11
🇯🇵 JP
+0.02
🇧🇷 BR
+0.01
🇩🇪 DE
-0.06
Top praise themes
muito bom ×15 web protection ×6 user friendly ×6 anti virus ×5 sehr gut ×5 don pay ×4 free version ×4 easy navigate ×4
Top complaint themes
doesn work ×11 customer service ×9 paid subscription ×8 waste money ×8 free version ×7 pro version ×6 customer support ×5 please fix ×5
Risk signals
Refund mentions: 1.4% Subscription complaints: 4% Fraud / scam mentions: 1.2%
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.13318★ | 428 | 4.13318★ this version |
| 🇧🇷 BR | 4.25222★ | 1,689 | 4.25222★ this version |
| 🇨🇦 CA | 4.15485★ | 536 | 4.15485★ this version |
| 🇩🇪 DE | 4.24289★ | 8,901 | 4.24289★ this version |
| 🇫🇷 FR | 4.15761★ | 1,364 | 4.15761★ this version |
| 🇬🇧 GB | 4.04681★ | 1,004 | 4.04681★ this version |
| 🇯🇵 JP | 4.14487★ | 497 | 4.14487★ this version |
| 🇺🇸 US | 4.25739★ | 4,631 | 4.25739★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Avira Mobile Security: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Avira Holding
View all →📦 Portfolio summaryINDIE studio
2apps·$24K/mocombined
⚠ Concentrated — top app contributes 88% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why medium confidence: 8,743 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Avira Mobile Security make per month?▴
Based on our ML-calibrated revenue forecast, Avira Mobile Security earns approximately $21K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Avira Mobile Security?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Avira Mobile Security?▴
Avira Mobile Security is published by Avira Holding on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Avira Mobile Security's BU Score?▴
Avira Mobile Security has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.