BCBSMA MyBlue Member App
73
Quality Score
Strong
BCBSMA MyBlue Member App
Medium confidence
✍️ bumetric analysis
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BCBSMA MyBlue Member App is an iOS app from Blue Cross Blue Shield of Massachusetts in the Medical category, currently rated 4.8★ across 9,313 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 73: Strong (healthy traction). For a Medical app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$95K
↳ What it cost to build · not monthly revenue
Likely range $70K – $130K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (73 MB) | +$9K |
| ⚙ Medical complexity ×1.55 | +$32K |
Total estimate
$95K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $25K · 19× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Medical category multiple | +12% |
Final multiple
19× MRR
👥 Estimated audience size
510K
Lifetime downloads (US-equivalent)
Monthly active
125K
Daily active
25K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Medical engagement | ~55 installs / rating |
| 🔁 Medical D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
8.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.85★ across 9,313 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (9,313 ratings)METRIC | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.39
We're always working to improve your experience and fix any issues. The MyBlue app's latest features include:
• Accessibility and screen reader updates
• Bug fixes and continuous improvements to our app experience… Full release notes →
• Accessibility and screen reader updates
• Bug fixes and continuous improvements to our app experience… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- BCBSMA MyBlue Member App
- Developer
- Blue Cross Blue Shield of Massachusetts
- Bundle ID
- com.bluecrossma.BCBSMA
- App Store URL
- Open in App Store
- Category
- Medical
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.1K/mo
- Top-grossing rank
- Outside top 100 in US Medical
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth9,313 ratings+53% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
MyBlue is your personalized online member account that makes understanding and using your health plan simple. And with the MyBlue app, it's easier than ever.
The MyBlue app makes it easy to:
· Find, understand, and use your benefits
· Review your claim details with guidance on next steps
· Get personalized care options that fit your unique needs
· Access your pharmacy tools to review and refill your medications
· Instantly access your digital member ID cards, and add them to your wallet
· Use Well Connection* to connect virtually with medical and mental health care providers… View full description on the official store →
The MyBlue app makes it easy to:
· Find, understand, and use your benefits
· Review your claim details with guidance on next steps
· Get personalized care options that fit your unique needs
· Access your pharmacy tools to review and refill your medications
· Instantly access your digital member ID cards, and add them to your wallet
· Use Well Connection* to connect virtually with medical and mental health care providers… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 73 MB🔞 4+📱 iOS 16.0+🔖 v7.39🔄 updated 0d ago🌐 EN📂 Medical💰 Free
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.41 → 4.85 (improved 3.44★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.80 → 1.41 (dropped 3.39★)
2026-03
⭐
Rating ↑ 1.40 → 4.80 (improved 3.40★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-01
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 1 | 5★ this version |
| 🇧🇷 BR | 5★ | 2 | 5★ this version |
| 🇨🇦 CA | 5★ | 5 | 5★ this version |
| 🇩🇪 DE | 0★ | 0 | — |
| 🇫🇷 FR | 5★ | 2 | 5★ this version |
| 🇬🇧 GB | 0★ | 0 | — |
| 🇮🇳 IN | 5★ | 14 | 5★ this version |
| 🇯🇵 JP | 5★ | 6 | 5★ this version |
| 🇺🇸 US | 4.85241★ | 9,716 | 4.85241★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for BCBSMA MyBlue Member App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 9,313 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does BCBSMA MyBlue Member App make per month?▴
Based on our ML-calibrated revenue forecast, BCBSMA MyBlue Member App earns approximately $1.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like BCBSMA MyBlue Member App?▴
Browse the full Medical category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes BCBSMA MyBlue Member App?▴
BCBSMA MyBlue Member App is published by Blue Cross Blue Shield of Massachusetts on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is BCBSMA MyBlue Member App's BU Score?▴
BCBSMA MyBlue Member App has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.