BT Email
60
Quality Score
Solid
BT Email
Medium confidence
✍️ bumetric analysis
“
BT Email is an iOS app from British Telecommunications plc in the Productivity category, currently rated 4.3★ across 220 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 60: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (116 MB) | +$26K |
| ⚙ Productivity complexity ×1.10 | +$7K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$30K
↳ What it would sell for · not monthly revenue
Marketplace range $20K – $35K · 15× MRR multiple
💸
~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Productivity category multiple | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
👥 Estimated audience size
16K
Lifetime downloads (US-equivalent)
Monthly active
4.9K
Daily active
2.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.4
Product Quality
6.1
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.34★ across 220 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Multilingual (13 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.3★)METRIC | +$800 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (220 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v25.4.0
In this version it has improved message reliability and overall Inbox performance.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- BT Email
- Developer
- British Telecommunications plc
- Bundle ID
- com.bt.btemail
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, JA, PL, PT, RU, ZH, ES, ZH, UK
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.9K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews10 latest · avg 1.1★ · 0% 5★ · 90.0% 1★
5★0 (0%)
4★0 (0%)
3★0 (0%)
2★1 (10%)
1★9 (90%)
+3,180 ratings/week
Praise: perfect ×1 great ×1Complaints: worst ×3 terrible ×2
Top negative
★☆☆☆☆ Worst provider
I have my Broadband and my mail with Bt and Bt internet terrible service they don’t care about the small man just there profits…
★☆☆☆☆ Not working
I am able to receive emails to my US gmail account from BTInternet from the UK but not able respond to them or compose new ones
Get message failure error…
📈Ratings growth220 ratings+21900% lifetimeShow 3-year history estimate ▾
Tracked (13 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
PLEASE NOTE, the BT Email app is only available for users of our new premium and standard email service.
To find out more about the new service, please visit https://www.bt.com/help/email/what-s-the-bt-email-app-and-how-do-i-get-it- If you’ve started using the new email service, download the app for free today and take your email with you, wherever you go.
This is what you will get:
- A brand new app
– Designed specifically for our email service, completely BT-run and UK supported.… View full description on the official store →
To find out more about the new service, please visit https://www.bt.com/help/email/what-s-the-bt-email-app-and-how-do-i-get-it- If you’ve started using the new email service, download the app for free today and take your email with you, wherever you go.
This is what you will get:
- A brand new app
– Designed specifically for our email service, completely BT-run and UK supported.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 116 MB🔞 4+📱 iOS 16.0+🔖 v25.4.0🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +8📂 Productivity💰 Free
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 1.09 → 4.30 (improved 3.21★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-10
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
2020-10
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3.8595★ | 121 | 3.8595★ this version |
| 🇧🇷 BR | 3.66667★ | 3 | 3.66667★ this version |
| 🇨🇦 CA | 4.08824★ | 34 | 4.08824★ this version |
| 🇩🇪 DE | 4.33333★ | 15 | 4.33333★ this version |
| 🇫🇷 FR | 4.11111★ | 27 | 4.11111★ this version |
| 🇬🇧 GB | 4.31752★ | 77,107 | 4.31752★ this version |
| 🇮🇳 IN | 4.44444★ | 9 | 4.44444★ this version |
| 🇯🇵 JP | 3.66667★ | 3 | 3.66667★ this version |
| 🇺🇸 US | 4.33784★ | 222 | 4.33784★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for BT Email: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by British Telecommunications plc
View all →📦 Portfolio summaryINDIE studio
3apps·$545/mocombined
⚠ Concentrated — top app contributes 84% of combined revenue (single-app dependency)
Similar apps in Productivity
About this analysis
Why medium confidence: 220 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does BT Email make per month?▴
Based on our ML-calibrated revenue forecast, BT Email earns approximately $1.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like BT Email?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes BT Email?▴
BT Email is published by British Telecommunications plc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is BT Email's BU Score?▴
BT Email has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.