California WIC App
78
Quality Score
Strong
California WIC App
High confidence
✍️ bumetric analysis
“
California WIC App is an iOS app from CDPH in the Education category, currently rated 4.9★ across 69,103 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 78: Strong (healthy traction). For a Education app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$105K
↳ What it cost to build · not monthly revenue
Likely range $80K – $140K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (145 MB) | +$38K |
| ⚙ Education complexity ×1.20 | +$17K |
Total estimate
$105K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $30K – $50K · 18× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Education category multiple | +6% |
Final multiple
18× MRR
👥 Estimated audience size
5.8M
Lifetime downloads (US-equivalent)
Monthly active
1.1M
Daily active
315K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.7
Market Position
0.0
Growth Velocity
5.0
Defensibility
3.8
Operational Safety
10.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 69,103 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (69,103 ratings)METRIC | +$5,500 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.11.0
- Update Benefit Content files and Resource Links to reflect 2026 food package changes
- Add new plant-based alternative milk icon
- Add new plant-based alternative milk icon
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- California WIC App
- Developer
- CDPH
- Bundle ID
- gov.ca.cdph.cawic
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.0K/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews49 latest · avg 3.08★ · 46.9% 5★ · 42.9% 1★
5★23 (47%)
4★1 (2%)
3★3 (6%)
2★1 (2%)
1★21 (43%)
+1 ratings/week
Praise: love ×6 awesome ×2 great ×1 perfect ×1 best ×1Complaints: bug ×3 crash ×2 terrible ×1
Top positive
★★★★★ LOVE THE APP
absolutely love the entire app but what i love even more about it are the helpful tips that tell you how you can use your benefits to the fullest!!!…
★★★★★ Love it !
Keeps me update with appointments and all . It’s awesome don’t have to call to hear benefits just simply check the app…
Top negative
★☆☆☆☆ Won’t let me login
Keeps telling me user not found when I know I have the right info…
★☆☆☆☆ App crashes when doing birthday
App constantly crashes when try to register so how am I supposed to register I tried using my info for the wic classes and it says no user found…
📈Ratings growth69,103 ratings+18884% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) is a federally-funded health and nutrition program.
WIC provides families with:
- Information about nutrition and a healthy lifestyle to support you and your family
- Support and information about breastfeeding your baby
- Help in finding health care and other valuable community services
- Healthy foods from WIC approved grocery stores such as fruits and vegetables, whole grains, milk, eggs, bread, cereal, juice, peanut butter, soy milk, tofu and much more.
Participants must meet income guidelines and be:… View full description on the official store →
WIC provides families with:
- Information about nutrition and a healthy lifestyle to support you and your family
- Support and information about breastfeeding your baby
- Help in finding health care and other valuable community services
- Healthy foods from WIC approved grocery stores such as fruits and vegetables, whole grains, milk, eggs, bread, cereal, juice, peanut butter, soy milk, tofu and much more.
Participants must meet income guidelines and be:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 145 MB🔞 4+📱 iOS 8.0+🔖 v1.11.0🔄 updated 0d ago🌐 EN, ES📂 Education💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.17 → 4.90 (improved 1.73★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-01
⭐
Rating ↓ 3.20 → 2.83 (dropped 0.37★)
2019-12
⭐
Rating ↓ 3.75 → 3.20 (dropped 0.55★)
2019-12
⭐
Rating ↑ 3.33 → 3.75 (improved 0.42★)
2019-11
⭐
Rating ↑ 2.50 → 3.33 (improved 0.83★)
2019-10
⭐
Rating ↑ 1.00 → 2.50 (improved 1.50★)
2019-08
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for California WIC App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 69,103 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does California WIC App make per month?▴
Based on our ML-calibrated revenue forecast, California WIC App earns approximately $2.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like California WIC App?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes California WIC App?▴
California WIC App is published by CDPH on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is California WIC App's BU Score?▴
California WIC App has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.