Craft: Notes, Documents, AI
67
Quality Score
Solid
Craft: Notes, Documents, AI
Medium confidence
✍️ bumetric analysis
“
Craft: Notes, Documents, AI is an iOS app from Craft Docs Limited in the Productivity category, currently rated 4.8★ across 6,555 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 67: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (299 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
Total estimate
$100K
👥 Estimated audience size
490K
Lifetime downloads (US-equivalent)
Monthly active
145K
Daily active
65K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
2.9
Product Quality
8.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
3.4
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 6,555 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (6,555 ratings)METRIC | +$1,500 | |
| Multilingual (10 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.4.4
This update is about making Craft Assistant more powerful for everyone, every improvement below is free. No subscription required.
- Personalize the Assistant with your own preferences and context. Go to Settings → Assistant to tell it about yourself and how you like to work.… Full release notes →
- Personalize the Assistant with your own preferences and context. Go to Settings → Assistant to tell it about yourself and how you like to work.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Craft: Notes, Documents, AI
- Developer
- Craft Docs Limited
- Bundle ID
- com.lukilabs.lukiapp
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN, FR, DE, HU, IT, JA, KO, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Your space for notes, tasks, and big ideas
- Description
- A free notes and productivity app that follows you across all your devices. Premium features available.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth6,555 ratings+64% lifetimeShow 3-year history estimate ▾
Tracked (48 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Unleash your creativity and take control of your plans with Craft, a productivity app that transforms how you write, organize, and get things done. Create structured documents, manage tasks, organize your knowledge with Collections, and chat about it all with the AI Assistant. With seamless sync across iPhone, iPad, Mac, and the web, your workspace is always ready, online or offline.
WRITE ANYWHERE, ANYTIME
Your best ideas don’t wait for an internet connection. Work seamlessly offline with full access to all features, then let your changes sync automatically when you reconnect.… View full description on the official store →
WRITE ANYWHERE, ANYTIME
Your best ideas don’t wait for an internet connection. Work seamlessly offline with full access to all features, then let your changes sync automatically when you reconnect.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 299 MB🔞 4+📱 iOS 17.0+🔖 v3.4.4🔄 updated 0d ago🌐 EN, FR, DE, HU, IT +5📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v3.4.2 → v3.4.3
2026-05
⭐
Rating ↑ 4.22 → 4.84 (improved 0.62★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.90 → 4.22 (dropped 0.68★)
2026-03
⭐
Rating ↑ 4.22 → 4.90 (improved 0.68★)
2023-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-09
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
2022-09
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — craft.do
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Apple Pay / Sign in with Apple · Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.79541★ | 479 | 4.79541★ this version |
| 🇧🇷 BR | 4.82639★ | 288 | 4.82639★ this version |
| 🇨🇦 CA | 4.82132★ | 722 | 4.82132★ this version |
| 🇩🇪 DE | 4.7416★ | 1,726 | 4.7416★ this version |
| 🇫🇷 FR | 4.77047★ | 867 | 4.77047★ this version |
| 🇬🇧 GB | 4.77619★ | 1,117 | 4.77619★ this version |
| 🇮🇳 IN | 4.78723★ | 564 | 4.78723★ this version |
| 🇯🇵 JP | 4.70026★ | 5,735 | 4.70026★ this version |
| 🇺🇸 US | 4.8358★ | 6,565 | 4.8358★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Craft: Notes, Documents, AI: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Productivity
About this analysis
Why medium confidence: 6,555 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Craft make per month?▴
Based on our ML-calibrated revenue forecast, Craft earns approximately $86/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Craft?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Craft?▴
Craft is published by Craft Docs Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Craft's BU Score?▴
Craft has a BU Score of 67/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.