Duo Mobile
90
Quality Score
Transcendent
Duo Mobile
High confidence
✍️ bumetric analysis
“
This iOS Business app targets the critical two-factor authentication (2FA) market, competing directly with solutions like Google Authenticator, Microsoft Authenticator, and Authy. Its strong user engagement, evidenced by millions of ratings and a consistently high user satisfaction score, indicates significant traction and a mature product in a stable growth phase. The estimated monthly revenue, while not directly from in-app purchases given its free monetization, suggests a robust B2B model where the app serves as a gateway to a paid enterprise security service. For this category, a common monetization observation is that the app itself is often a loss leader, designed to drive adoption and stickiness for a larger, subscription-based backend service. The value is in securing enterprise contracts, not in direct app-level monetization.
BU Score 90 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$1.4M
per month
→
12-mo forecast
$1.5M – $2.3M
per month
→
24-mo forecast
$1.8M – $3.3M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Business complexity ×1.50 | +$25K |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$700K
↳ What it would sell for · not monthly revenue
Marketplace range $500K – $900K · 20× MRR multiple
💸
~9.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Business category multiple | +10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
137.0M
Lifetime downloads (US-equivalent)
Monthly active
30.0M
Daily active
9.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.4M – $1.9M
12 months
$1.5M – $2.3M
24 months
$1.8M – $3.3M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 55/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.6
Product Quality
9.8
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $560K - $3080K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.88★ across 2,115,168 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $25.2M-$44.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,115,168 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (23 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.113.0
We're always working to improve user experience in Duo Mobile. This update introduces various behind-the-scenes improvements and minor bug fixes to enhance your authentication experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Duo Mobile
- Developer
- Duo Security LLC
- Bundle ID
- com.duosecurity.DuoMobile
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- CA, CS, DA, NL, EN, FI, FR, DE, HI, ID, IT, JA, KO, NB, PL, PT, ZH, ES, SV, TH, ZH, TR, VI
Company
- Website
- guide.duo.com
- Tagline
- What is Two-Factor Authentication?
- Description
- Learn what two-factor authentication is and how Duo protects your accounts with an extra layer of security beyond your password.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $0AI high
- AI annual estimate
- Not found
- ML model estimate / mo
- $35.6K/mo
- Top-grossing rank
- Outside top 100 in US Business
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Duo Mobile" by Duo Security LLC does not generate direct revenue. It is a free application that serves as a multi-factor authentication (MFA) tool for users of Duo Security's enterprise-level security services, which are subscription-based.
Sources mentioned: Sensor Tower, Apple App Store, Google Play Store, Cisco Duo
📈Ratings growth2,115,168 ratings+27% lifetimeShow 3-year history estimate ▾
Tracked (22 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter2 releases tracked
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Duo Mobile works with Duo Security's two-factor authentication service to make logins more secure. The application generates passcodes for login and can receive push notifications for easy, one-tap authentication on your iPhone, iPad, or Apple Watch.
Additionally, you can use Duo Mobile to manage two-factor authentication for other application and web services that make use of passcodes.
Note: For Duo accounts, Duo Mobile needs to be activated and linked to your account before it will work. You will receive an activation link as part of Duo's enrollment process.… View full description on the official store →
Additionally, you can use Duo Mobile to manage two-factor authentication for other application and web services that make use of passcodes.
Note: For Duo accounts, Duo Mobile needs to be activated and linked to your account before it will work. You will receive an activation link as part of Duo's enrollment process.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 45 MB🔞 4+📱 iOS 17.0+🔖 v4.113.0🔄 updated 0d ago🌐 CA, CS, DA, NL, EN +18📂 Business💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v4.109.0 → v4.112.0
2026-03
⭐
Rating ↑ 3.99 → 4.88 (improved 0.89★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-09
⭐
Rating ↑ 2.50 → 2.86 (improved 0.36★)
2025-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-09
⭐
Rating ↑ 1.00 → 2.33 (improved 1.33★)
2025-09
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.80682★ | 45,280 | 4.80682★ this version |
| 🇧🇷 BR | 4.92888★ | 27,222 | 4.92888★ this version |
| 🇨🇦 CA | 4.82386★ | 112,054 | 4.82386★ this version |
| 🇩🇪 DE | 4.76355★ | 22,559 | 4.76355★ this version |
| 🇫🇷 FR | 4.82153★ | 14,994 | 4.82153★ this version |
| 🇬🇧 GB | 4.8412★ | 68,749 | 4.8412★ this version |
| 🇮🇳 IN | 4.8583★ | 49,930 | 4.8583★ this version |
| 🇯🇵 JP | 4.62431★ | 19,516 | 4.62431★ this version |
| 🇺🇸 US | 4.87556★ | 2,140,150 | 4.87556★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Duo Mobile: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Business
About this analysis
Why high confidence: 2,115,168 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Duo Mobile make per month?▴
Based on our ML-calibrated revenue forecast, Duo Mobile earns approximately $35K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Duo Mobile?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Duo Mobile?▴
Duo Mobile is published by Duo Security LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Duo Mobile's BU Score?▴
Duo Mobile has a BU Score of 90/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.