EQL
25
Quality Score
Niche
EQL
Low confidence
✍️ bumetric analysis
“
EQL is an iOS app from Handsome in the Shopping category, currently rated 2.3★ across 3 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 25: Niche (micro-niche or pre-traction stage). For a Shopping app, that means micro-niche or pre-traction stage. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$63
per month
→
12-mo forecast
$32 – $297
per month
→
24-mo forecast
$32 – $891
per month
MICRO tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (60 MB) | +$4K |
| ⚙ Shopping complexity ×1.30 | +$16K |
Total estimate
$70K
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$63/mo · ML-estimated from 234 triggers
Growth rate
+8.0% MoM · MICRO tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$41 – $162
12 months
$32 – $297
24 months
$32 – $891
Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Insufficient data · 32/100MICRO TIERtoo early to scoreRevenue Strength
1.8
Product Quality
1.8
Market Position
0.0
Growth Velocity
5.0
Defensibility
5.0
Operational Safety
8.0
Founder Strength
3.3
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
- ⭐ Quality: 2.3★ across 3 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $1K-$2K. Portfolio play ($208/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Below-average rating (2.3★)METRIC | −$1,500 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Pre-traction phase (3 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.3
앱 안정화 및 업데이트
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- EQL
- Developer
- Handsome
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN, KO
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth3 ratings+200% lifetimeShow 3-year history estimate ▾
Tracked (24 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
[About EQL]
WE ARE ALL EQL!
EQL은 EQUAL의 철자를 축약한 신조어로, 어떠한 편견이나 선입견 없이 자유롭게 표현할 수 있는 패션을 지지하는 편집숍입니다.
나를 규정짓기보다는 각자의 개성을 중심으로 한 자신만의 고유한 스타일로 재해석하는 우리를 기대합니다.
[ENJOY EQL]
HOME : 매일 새롭게 업데이트 되는 컨텐츠와 나에게 어울리는 추천 상품을 만나보세요.
2. EXCLUSIVE : 오직 EQL에서만 볼 수 있는 감각적이고 유니크한 상품을 발견하세요.
3. ARCHIVE : 매월 다른 컨셉의 테마 컨텐츠와 그에 맞는 시즌 상품들을 놓치지 마세요.
4. BRAND FOCUS : EQL과 함께 하는 매력적인 브랜드를 소개합니다. 신상품 발매 소식과 흥미로운 브랜드 스토리를 확인하세요.
5. LOOK BOOK : 감각적인 브랜드들의 스타일링을 한눈에 살펴보고, 나에게 맞는 상품들을 만나보세요.
서비스 소개
: https://www.eqlstore.com/
인스타그램
: https://www.instagram.com/eql_store/
EQL 앱 사용을 위해 필요한 접근 권한 안내
[필수적 접근 권한]… View full description on the official store →
WE ARE ALL EQL!
EQL은 EQUAL의 철자를 축약한 신조어로, 어떠한 편견이나 선입견 없이 자유롭게 표현할 수 있는 패션을 지지하는 편집숍입니다.
나를 규정짓기보다는 각자의 개성을 중심으로 한 자신만의 고유한 스타일로 재해석하는 우리를 기대합니다.
[ENJOY EQL]
HOME : 매일 새롭게 업데이트 되는 컨텐츠와 나에게 어울리는 추천 상품을 만나보세요.
2. EXCLUSIVE : 오직 EQL에서만 볼 수 있는 감각적이고 유니크한 상품을 발견하세요.
3. ARCHIVE : 매월 다른 컨셉의 테마 컨텐츠와 그에 맞는 시즌 상품들을 놓치지 마세요.
4. BRAND FOCUS : EQL과 함께 하는 매력적인 브랜드를 소개합니다. 신상품 발매 소식과 흥미로운 브랜드 스토리를 확인하세요.
5. LOOK BOOK : 감각적인 브랜드들의 스타일링을 한눈에 살펴보고, 나에게 맞는 상품들을 만나보세요.
서비스 소개
: https://www.eqlstore.com/
인스타그램
: https://www.instagram.com/eql_store/
EQL 앱 사용을 위해 필요한 접근 권한 안내
[필수적 접근 권한]… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 60 MB🔞 12+📱 iOS 15.0+🔖 v7.3🔄 updated 0d ago🌐 EN, KO📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
⭐
Rating ↑ 1.41 → 2.30 (improved 0.89★)
2024-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-01
⭐
Rating ↑ 1.71 → 2.13 (improved 0.42★)
2022-11
⭐
Rating ↑ 1.50 → 2.00 (improved 0.50★)
2022-10
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
2021-12
🚀
First tracked snapshot — initial data captured
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
More by Handsome
View all →📦 Portfolio summaryINDIE studio
2apps·$208/mocombined
Lead-app heavy — top app contributes 59%
About this analysis
Why low confidence: only 3 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
EQL is a very early-stage iOS app in the shopping space with weak public traction — only 3 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does EQL make per month?▴
Low-confidence model estimate. EQL has only 3 App Store ratings, so our revenue model has very little signal to work with — treat the ~$86/mo figure as directional only, not a verified MRR. No founder-verified revenue data is available for this app. See methodology for the formula and confidence bands.
What apps are like EQL?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes EQL?▴
EQL is published by Handsome on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is EQL's BU Score?▴
EQL has a BU Score of 25/100 (Niche). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.