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Etsy: Kleine-Shops-Marktplatz

89
Quality Score
Excellent

Etsy: Kleine-Shops-Marktplatz

High confidence
4.9 ✍️ Editor
✍️ bumetric analysis

This iOS shopping app carves out a distinct niche in handmade, vintage, and custom goods, directly competing with broader e-commerce platforms like Amazon and eBay, but with a curated, artisan-focused bent. Its exceptional user rating, sustained across millions of reviews, signals robust user satisfaction and significant market penetration. This isn't an early-stage app; the sheer volume of engagement points to a mature product with established traction and a loyal user base, indicating a strong revenue foundation. In the shopping category, a common monetization observation for freemium models like this is the emphasis on transaction fees rather than premium subscriptions. The upgrade path for users typically involves enhanced seller tools or promotional features, while buyers primarily interact with the core marketplace, making ad revenue less prevalent than IAP-driven transaction commissions on sales.

BU Score 89 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
12-mo forecast
$2.6M – $4.1M
per month
24-mo forecast
$3.2M – $5.9M
per month
BIG tier
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  • Description hook & conversion structure
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Typical impact: +2-5× organic installs
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$120K
What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~1.2y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
📦 Asset bundle (185 MB) +$40K
Shopping complexity ×1.30 +$27K
Total estimate $120K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$175K
What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 19× MRR multiple
💸 ~1.5× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
★ rating ≥ 4.7 (premium) +15%
🏷 Shopping category multiple +2%
Mature user base (1M+ ratings) +8%
Final multiple 19× MRR
👥 Estimated audience size
708.0M
Lifetime downloads (US-equivalent)
Monthly active
84.5M
Daily active
15.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Shopping engagement ~100 installs / rating
🔁 Shopping D30 retention 12%
📍 DAU / MAU stickiness 0.18
DAU / MAU 18% sticky
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Mixed signals · 56/100BIG TIERcompetitive but cautious
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
4.8
Product Quality
9.9
Revenue Strength
6.4
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
  • 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
  • ⭐ Quality: 4.93★ across 7,080,064 reviews — exceptional (top 1% in category).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (7,080,064 ratings)METRIC
+$12,000
Excellent rating (4.9★)METRIC
+$2,200
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
Mature app (14y old)METRIC
+$1,500
Multilingual (15 languages)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
priceyREVIEW
−$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🆕 What's New · v7.78

Bugfixes, to make your Etsy experience even smoother.

Loving Etsy?
Share the love by giving us a review on the App Store!

Having issues?
Visit etsy.com/help

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Etsy: Kleine-Shops-Marktplatz
Developer
Etsy, Inc.
Bundle ID
com.etsy.etsyforios
App Store URL
Open in App Store
Category
Shopping
Content rating
12+
Languages
NL, EN, FR, DE, EL, GA, IT, JA, NB, PL, PT, RO, RU, ES, SV

Company

Website
www.etsy.com
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$8.6K/mo
Top-grossing rank
Outside top 100 in US Shopping
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Etsy: Kleine-Shops-Marktplatz" does not generate direct revenue through in-app purchases, as indicated by Sensor Tower stating "In-App Purchases: No" for the app. Etsy's revenue is derived from transaction fees and seller services across its entire marketplace, with mobile app transactions accounting for a significant portion of its Gross Merchandise Sales (GMS), approximately 47% in Q1 2026. Etsy's total annual revenue was $2.884 billion in 2025.
Sources mentioned: Sensor Tower, Statista, Business of Apps, Capital One Shopping, Wikipedia, Macrotrends, Quartz, ElectroIQ
📈Ratings growth7,080,064 ratings+11% lifetimeShow 3-year history estimate ▾Jun 2023Apr 2025Jun 2026
Tracked (7 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Shop Etsy—your global marketplace for original items made, handpicked, and designed by real people for all budgets. Explore everything from vintage treasures and trending style pieces to personalized jewelry and custom home decor. Get offers and deals on one-of-a-kind items from small shops, chat with Etsy sellers, track your orders, and more.

Download today and shop unique pieces from our community of sellers.

Discover Special
Explore over 15+ categories of original items from all over the world, including:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 185 MB🔞 12+📱 iOS 18.0+🔖 v7.78🔄 updated 0d ago🌐 NL, EN, FR, DE, EL +10📂 Shopping💰 Free
📅

What Worked™ · Development Pipeline

9 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
Rating ↑ 3.93 → 4.90 (improved 0.97★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-02
🚀
First tracked snapshot — initial data captured
2026-02
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
🔎

ASO Keyword Positions

BEST RANK #18
Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
thrift·#18🇺🇸marketplace·#20🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪

Tech & Domain Intel — etsy.com

Mail provider
Google Workspace
Tech stack
Meta (Facebook) Ads · Google Workspace · Atlassian (Jira/Confluence) · Microsoft 365 · AWS SES · Apple Pay / Sign in with Apple · Stripe · OpenAI
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍

Multi-Country Performance

Available in 9 of 9 monitored markets
MarketRatingReviewsCurrent version
🇦🇺 AU4.87767★178,2564.87767★ this version
🇧🇷 BR4.93024★4,8744.93024★ this version
🇨🇦 CA4.87692★327,5194.87692★ this version
🇩🇪 DE4.88648★276,3624.88648★ this version
🇫🇷 FR4.86826★116,2384.86826★ this version
🇬🇧 GB4.90116★858,2154.90116★ this version
🇮🇳 IN4.78275★5,3354.78275★ this version
🇯🇵 JP4.76515★14,3204.76515★ this version
🇺🇸 US4.92598★7,110,1414.92598★ this version
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Etsy: Kleine-Shops-Marktplatz: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

More by Etsy, Inc.

View all →
📦 Portfolio summaryINDIE studio
2apps·$6K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)

Similar apps in Shopping

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·High confidence

Why high confidence: 7,080,064 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does Etsy make per month?
Based on our ML-calibrated revenue forecast, Etsy earns approximately $8.6K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Etsy?
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Etsy?
Etsy is published by Etsy, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Etsy's BU Score?
Etsy has a BU Score of 89/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.