Fabletics: Premium Activewear
79
Quality Score
Strong
Fabletics: Premium Activewear
High confidence
✍️ bumetric analysis
“
Fabletics: Premium Activewear is an iOS app from Fabletics, Inc. in the Shopping category, currently rated 4.8★ across 128,510 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 79: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (128,510 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.149.0
Summer is almost here, and we're showing up ready.
We're starting to roll out a fresh new product grid that makes browsing feel as good as the season — more visual, more fun, and way easier to find your next favorite fit.… Full release notes →
We're starting to roll out a fresh new product grid that makes browsing feel as good as the season — more visual, more fun, and way easier to find your next favorite fit.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Fabletics: Premium Activewear
- Developer
- Fabletics, Inc.
- Bundle ID
- com.techstyle.fabletics
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN, FR, DE, ES
Company
- Website
- www.fabletics.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $5.5K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Direct public revenue estimates specifically for the 'Fabletics: Premium Activewear' iOS app are not available from the specified sources. While Fabletics, Inc. reported over $1 billion in annual sales in 2025, with e-commerce accounting for 71% of this revenue and its VIP membership generating approximately $550 million in recurring revenue in 2025, these figures represent the overall company's performance, not the in-app purchase revenue of the iOS application. Data for a different Fabletics app, 'Fabletics FIT', indicated less than $5k in monthly revenue in October 2024, suggesting that Fabletics may direct users to its website for most transactions to avoid app store fees.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Growjo, Prospeo, Wikipedia, SGB Executive, Forbes, Retail Wire
📈Ratings growth128,510 ratings+57% lifetimeShow 3-year history estimate ▾
Tracked (25 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Your all-access pass to luxury activewear at an accessible price. On the Fabletics App, shopping is an experience — and one that comes with incredible VIP-only perks. Score our most coveted drops early, shop app-exclusive deals, and find your new favorite ‘fit all in one place.
THE INSIDE SCOOP
First dibs on new collections with Co-Founder Ginger Ressler and collaborations with celebs like Khloé Kardashian & Kevin Hart.
Early access to VIP-only promotions and deals (plus VIP pricing 24/7).
Exclusive rewards & benefits from our Loyalty perks.
Easy in-store pickup & store locator.… View full description on the official store →
THE INSIDE SCOOP
First dibs on new collections with Co-Founder Ginger Ressler and collaborations with celebs like Khloé Kardashian & Kevin Hart.
Early access to VIP-only promotions and deals (plus VIP pricing 24/7).
Exclusive rewards & benefits from our Loyalty perks.
Easy in-store pickup & store locator.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 70 MB🔞 4+📱 iOS 13.0+🔖 v1.149.0🔄 updated 0d ago🌐 EN, FR, DE, ES📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.50 → 4.83 (improved 0.33★)
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.48 → 4.50 (improved 1.02★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-04
⭐
Rating ↓ 4.33 → 3.86 (dropped 0.47★)
2025-04
⭐
Rating ↓ 5.00 → 4.25 (dropped 0.75★)
2025-04
🚀
First tracked snapshot — initial data captured
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (70 MB) | +$8K |
| ⚙ Shopping complexity ×1.30 | +$17K |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 18× MRR multiple
💸
~1.3× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
12.5M
Lifetime downloads (US-equivalent)
Monthly active
1.5M
Daily active
270K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Fabletics: Premium Activewear: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 128,510 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Fabletics make per month?▴
Based on our ML-calibrated revenue forecast, Fabletics earns approximately $5.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Fabletics?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Fabletics?▴
Fabletics is published by Fabletics, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Fabletics's BU Score?▴
Fabletics has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.