87
Quality Score
Excellent
High confidence
✍️ bumetric analysis
“
This Meta Platforms iOS offering dominates the general social networking niche, directly competing with platforms like TikTok and Instagram for user attention and content creation. Its substantial rating count, coupled with a solid average user score, indicates deeply entrenched market penetration and robust user satisfaction, signaling a mature product in a sustained growth phase rather than early-stage traction. The estimated monthly revenue, while seemingly modest for its scale, is a direct reflection of its "free" monetization model, where revenue is primarily driven by advertising impressions and engagement within the platform, rather than direct user payments. For social networking apps, a common monetization observation is the high value placed on user data and engagement metrics, which directly translate into ad revenue. Optimizing ad placement and targeting, alongside exploring premium features or subscriptions that enhance user experience without fragmenting the core free offering, remains a key lever for increasing ARPU in this category.
BU Score 87 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$25.0M
per month
→
12-mo forecast
$25.7M – $34.1M
per month
→
24-mo forecast
$28.6M – $42.9M
per month
MEGA tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$24.8K/mo · 180.8M ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (416 MB) | +$40K |
| ⚙ Social Networking complexity ×1.70 | +$63K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 18× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Social Networking category multiple | +5% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
18× MRR
👥 Estimated audience size
2401.0M
Lifetime downloads (US-equivalent)
Monthly active
600.0M
Daily active
330.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$25.0M/mo · ML-estimated from 234 triggers
Growth rate
+1.5% MoM · MEGA tier baseline (compound monthly)
6 months
$24.6M – $30.1M
12 months
$25.7M – $34.1M
24 months
$28.6M – $42.9M
Compound growth at +1.5% MoM (tier baseline for MEGA). Range widens with horizon — typical noise band ±10% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 61/100MEGA TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.6
Product Quality
9.0
Revenue Strength
7.4
Monetization Maturity
1.0
Defensibility
6.8
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Strong — $10.0M - $50.0M/mo · MEGA tier · low confidence, trajectory unclear.
- ⭐ Quality: 4.52★ across 26,681,199 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 32-48× monthly = $800.0M-$1200.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (26,681,199 ratings)METRIC | +$12,000 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Multilingual (32 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v564.0.0
Our teams have solved many crashes, fixed issues you’ve reported and made the app faster.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Developer
- Meta Platforms, Inc.
- Bundle ID
- com.facebook.Facebook
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 12+
- Languages
- AR, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- www.facebook.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $2.0MAI medium
- AI annual estimate
- $24.0M/yr
- ML model estimate / mo
- $5.2K/mo
- Top-grossing rank
- 🇮🇳#8 /100 🇬🇧#19 /100 🇨🇦#20 /100 🇦🇺#20 /100 🇫🇷#22 /100 🇺🇸#25 /100 🇩🇪#37 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook l.facebook.com/l.php?u=https%3A%2F%2F…
- Not found
- Phone
- Not found
- Contact page
- facebook.com/help/568137493302217
- About page
- facebook.com/about
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Facebook" by Meta Platforms, Inc. is estimated to generate approximately $2 million in monthly revenue worldwide, leading to an annual estimate of $24 million. This revenue primarily comes from in-app purchases and advertising within the app.
Sources mentioned: Sensor Tower, Business of Apps
📈Ratings growth26,681,199 ratings+50% lifetimeShow 3-year history estimate ▾
Tracked (4 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank8 countries
🇮🇳IN#8 /100
🇬🇧GB#19 /100
🇨🇦CA#20 /100
🇦🇺AU#20 /100
🇫🇷FR#22 /100
🇺🇸US#25 /100
🇩🇪DE#37 /100
🇧🇷BR#59 /100
📊Category Rank Trajectory#8 now · best #7 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Where real people propel your curiosity. Whether you’re thrifting gear, showing reels to that group who gets it, or sharing laughs over fun images reimagined by AI, Facebook helps you make things happen like no other social network.
Explore and expand your interests:
* Shop Marketplace for hidden gems and take your hobbies to the next level
* Personalize your Feed to see more of what you like, less of what you don’t
* Ask Meta AI for information and get answers instantly
* Drive into reels that reflect the things you're interested in… View full description on the official store →
Explore and expand your interests:
* Shop Marketplace for hidden gems and take your hobbies to the next level
* Personalize your Feed to see more of what you like, less of what you don’t
* Ask Meta AI for information and get answers instantly
* Drive into reels that reflect the things you're interested in… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 416 MB🔞 12+📱 iOS 15.1+🔖 v564.0.0🔄 updated 0d ago🌐 AR, HR, CS, DA, NL +27📂 Social Networking💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v560.1
2026-04
⭐
Rating ↑ 2.91 → 4.40 (improved 1.49★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.60 → 3.00 (improved 0.40★)
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-02
🚀
First tracked snapshot — initial data captured
2026-02
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
🔎
ASO Keyword Positions
BEST RANK #1Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
marketplace·#1🇺🇸social network·#41🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — facebook.com
- Tech stack
- Google Workspace · Meta (Facebook) Ads
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.47349★ | 1,379,077 | 4.47349★ this version |
| 🇧🇷 BR | 4.76883★ | 3,881,759 | 4.76883★ this version |
| 🇨🇦 CA | 4.46127★ | 2,443,035 | 4.46127★ this version |
| 🇩🇪 DE | 4.37805★ | 1,330,777 | 4.37805★ this version |
| 🇫🇷 FR | 4.40888★ | 2,301,325 | 4.40888★ this version |
| 🇬🇧 GB | 4.52267★ | 3,032,177 | 4.52267★ this version |
| 🇮🇳 IN | 4.62076★ | 3,509,959 | 4.62076★ this version |
| 🇯🇵 JP | 4.40322★ | 988,883 | 4.40322★ this version |
| 🇺🇸 US | 4.52269★ | 26,710,080 | 4.52269★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Facebook: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Meta Platforms, Inc.
View all →📦 Portfolio summaryMID studio
16apps·$138K/mocombined
✓ Diversified — top app contributes 24%; risk spread across portfolio
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About this analysis
Why high confidence: 26,681,199 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Facebook make per month?▴
Based on our ML-calibrated revenue forecast, Facebook earns approximately $5.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Facebook?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Facebook?▴
Facebook is published by Meta Platforms, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Facebook's BU Score?▴
Facebook has a BU Score of 87/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.