Life360: Family Safety & GPS
90
Quality Score
Transcendent
✍️ Bumetric analysis
“
This Social Networking app carves out a niche in family and personal safety, directly competing with general GPS tracking apps and dedicated safety solutions. Its integration with Tile and Pet GPS trackers further differentiates it, extending beyond people to personal belongings. The high rating from millions of users, coupled with consistent revenue generation, indicates strong user traction and a mature product in its growth stage. This isn't an early-stage app; it’s a well-established player with a proven user base and monetization strategy. For the Social Networking category, a common monetization observation is the success of subscription models offering premium safety features or extended tracking capabilities, often with tiered pricing to cater to different family sizes or feature needs. This app’s free entry point likely drives broad adoption, with premium upgrades converting engaged users.
BU Score 90 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
506 snapshots on record
Rating
4.8
Reviews
3,068,127 reviews
Forecast Revenue / mo
$600K
Snapshots tracked
506
since Feb 2026
🤖Also on Android
$355/mo · 2.3M ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$175K
↳ What it cost to build · not monthly revenue
Likely range $130K – $235K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (508 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
| ⚙ 16.1y maintenance × ~1-person team | +$96K |
Total estimate
$175K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$12.0M
↳ What it would sell for · not monthly revenue
Marketplace range $9.0M – $15.5M · 20× MRR multiple
💸
~69× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 16.1y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
429.5M
Lifetime downloads (US-equivalent)
Monthly active
17.0M
Daily active
3.4M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 16.1y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 508 MB |
| 🏷 Category context | Utilities |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-15 · 10 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 10 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 66/100BIG TIERSUBSCRIPTIONcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.7
Product Quality
8.1
Revenue Strength
5.8
Monetization Maturity
9.5
Defensibility
8.5
Market Position
2.0
Operational Safety
8.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.79★ across 3,068,127 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — rating drift -0.53 ★ (recent 50 vs lifetime).
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 17 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (3,068,127 ratings)METRIC | +$12,000 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (21 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.35.0
In this update, we've squashed some bugs and fine-tuned the performance, ensuring a smoother and more efficient experience for you.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Life360: Family Safety & GPS
- Developer
- Life360
- Bundle ID
- com.life360.safetymap
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- DA, NL, EN, FI, FR, DE, ID, IT, JA, KO, NB, PT, RU, ZH, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- www.life360.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $600K/mo
- Top-grossing rank
- 🇺🇸#1 /100 🇦🇺#2 /100 🇧🇷#2 /100 🇬🇧#3 /100 🇨🇦#5 /100 🇩🇪#9 /100 🇫🇷#11 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth3,061,390 ratings+684775% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇺🇸US#1 /100
🇦🇺AU#2 /100
🇧🇷BR#2 /100
🇬🇧GB#3 /100
🇨🇦CA#5 /100
🇩🇪DE#9 /100
🇫🇷FR#11 /100
🇮🇳IN#12 /100
🇯🇵JP#72 /100
📊Category Rank Trajectory#1 now · best #1 · worst #80
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Whether at home, online, or on the move, our comprehensive family safety features bring peace of mind to your loved ones AND help safeguard your personal belongings. Experience location safety features that surpass ordinary GPS tracking apps. More than just a GPS location tracker, with Life360, finding friends and family has never been easier.
In addition to focusing on safety, Life360 allows you to effortlessly keep tabs on your pets, keys, wallet, phone, and other essentials using Tile Bluetooth trackers and the NEW Life360 Pet GPS.… View full description on the official store →
In addition to focusing on safety, Life360 allows you to effortlessly keep tabs on your pets, keys, wallet, phone, and other essentials using Tile Bluetooth trackers and the NEW Life360 Pet GPS.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 508 MB🔞 4+📱 iOS 17.2+🔖 v26.35.0🔄 updated 1w ago🌐 DA, NL, EN, FI, FR +16📂 Utilities💰 Paid🚀 Launched 2010 (16y old)
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v26.30.0 → v26.35.0
→ 30 days after: reviews +60,346 medium · co-occurring
2026-08
🔧
Shipped update — v26.25.0 → v26.30.0
→ 30 days after: revenue −$12.1K/mo · reviews +114,155 medium · co-occurring
2026-07
🔧
Shipped update — v26.22.0 → v26.25.0
→ 30 days after: revenue −$12.1K/mo · reviews +154,143 high confidence
2026-06
🔧
Shipped update — v26.16.0 → v26.22.0
→ 30 days after: reviews +199,445 medium · co-occurring
2026-05
🔧
Shipped update — v? → v26.16.0
→ 30 days after: rating +0.09★ · reviews +277,237 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.09★ · reviews +178,126 high confidence
2026-04
⭐
Rating ↑ 3.87 → 4.70 (improved 0.83★)
→ 30 days after: rating +0.09★ · reviews +178,126 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$66.0K/mo · rating +0.75★ · reviews +2,569,320 high confidence
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.11★ · reviews +491 low · multiple changes
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.11★ · reviews +491 low · multiple changes
2026-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −1.11★ · reviews +491 medium · co-occurring
2026-02
⭐
Rating ↓ 5.00 → 3.67 (dropped 1.33★)
→ 30 days after: rating −1.11★ · reviews +491 medium · co-occurring
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.11★ · reviews +491 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #33Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
find friends·#33🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 100 reviews across 2 markets● 81% positive · ● 10% neutral · ● 9% negative · Rating drift: -0.53★ (declining — recent 50: 4.26★ vs lifetime: 4.79★)
Sentiment by country (−1 to +1)
🇺🇸 US
+0.55
🇮🇳 IN
+0.54
Top praise themes
peace mind ×7 keep track ×4 track kids ×3 free version ×3 useful ×10 location ×8 easy ×7 see ×7
Top complaint themes
location ×12 places ×5 person ×4 long ×3
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.75893★ | 122,137 | 4.75893★ this version |
| 🇧🇷 BR | 4.87812★ | 252,416 | 4.87812★ this version |
| 🇨🇦 CA | 4.75441★ | 85,578 | 4.75441★ this version |
| 🇩🇪 DE | 4.72544★ | 36,185 | 4.72544★ this version |
| 🇫🇷 FR | 4.7388★ | 36,022 | 4.7388★ this version |
| 🇬🇧 GB | 4.79694★ | 210,955 | 4.79694★ this version |
| 🇮🇳 IN | 4.78583★ | 29,225 | 4.78583★ this version |
| 🇯🇵 JP | 4.4489★ | 73,122 | 4.4489★ this version |
| 🇺🇸 US | 4.79007★ | 3,072,021 | 4.79007★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Life360: Family Safety & GPS: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Life360
View all →📦 Portfolio summaryBIG studio
2apps·$1.6M/mocombined
Lead-app heavy — top app contributes 62%
About this analysis
Why high confidence: 3,068,127 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Life360 make per month?▴
Based on our ML-calibrated revenue forecast, Life360 earns approximately $600K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Life360 profitable?▴
With estimated build cost $175K and monthly revenue $600K, Life360 looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Life360 have?▴
Estimated audience: ~429.5M lifetime downloads, ~17.0M monthly active users, and ~3.4M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Life360?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Life360 built with?▴
Our heuristic places Life360 on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Life360 still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 10 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Life360 sell for?▴
Estimated acquisition value: $12.0M (marketplace range $9.0M – $15.5M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Life360 last updated?▴
Life360 last shipped a new version on 2026-09-15 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Life360?▴
Life360 is published by Life360 on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Life360's BU Score?▴
Life360 has a BU Score of 90/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.