Life360: Family Safety & GPS
90
Quality Score
Transcendent
Life360: Family Safety & GPS
High confidence
✍️ bumetric analysis
“
This Social Networking app carves out a niche in family and personal safety, directly competing with general GPS tracking apps and dedicated safety solutions. Its integration with Tile and Pet GPS trackers further differentiates it, extending beyond people to personal belongings. The high rating from millions of users, coupled with consistent revenue generation, indicates strong user traction and a mature product in its growth stage. This isn't an early-stage app; it’s a well-established player with a proven user base and monetization strategy. For the Social Networking category, a common monetization observation is the success of subscription models offering premium safety features or extended tracking capabilities, often with tiered pricing to cater to different family sizes or feature needs. This app’s free entry point likely drives broad adoption, with premium upgrades converting engaged users.
BU Score 90 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$6.0K/mo · 2.2M ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in <1 month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (467 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$1.1M
↳ What it would sell for · not monthly revenue
Marketplace range $800K – $1.4M · 17× MRR multiple
💸
~15× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
17× MRR
👥 Estimated audience size
581.5M
Lifetime downloads (US-equivalent)
Monthly active
116.0M
Daily active
23.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousRevenue Strength
5.8
Product Quality
9.6
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.9
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.79★ across 2,909,664 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 15 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,909,664 ratings)METRIC | +$12,000 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (21 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.24.0
In this update, we've squashed some bugs and fine-tuned the performance, ensuring a smoother and more efficient experience for you.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Life360: Family Safety & GPS
- Developer
- Life360
- Bundle ID
- com.life360.safetymap
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- DA, NL, EN, FI, FR, DE, ID, IT, JA, KO, NB, PT, RU, ZH, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- www.life360.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $66.0K/mo
- Top-grossing rank
- 🇺🇸#1 /100 🇬🇧#2 /100 🇦🇺#2 /100 🇧🇷#2 /100 🇨🇦#5 /100 🇩🇪#9 /100 🇫🇷#12 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,909,664 ratings+21% lifetimeShow 3-year history estimate ▾
Tracked (7 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇺🇸US#1 /100
🇬🇧GB#2 /100
🇦🇺AU#2 /100
🇧🇷BR#2 /100
🇨🇦CA#5 /100
🇩🇪DE#9 /100
🇫🇷FR#12 /100
🇮🇳IN#14 /100
🇯🇵JP#79 /100
📊Category Rank Trajectory#1 now · best #1 · worst #81
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Whether at home, online, or on the move, our comprehensive family safety features bring peace of mind to your loved ones AND help safeguard your personal belongings. Experience location safety features that surpass ordinary GPS tracking apps. More than just a GPS location tracker, with Life360, finding friends and family has never been easier.
In addition to focusing on safety, Life360 allows you to effortlessly keep tabs on your pets, keys, wallet, phone, and other essentials using Tile Bluetooth trackers and the NEW Life360 Pet GPS.… View full description on the official store →
In addition to focusing on safety, Life360 allows you to effortlessly keep tabs on your pets, keys, wallet, phone, and other essentials using Tile Bluetooth trackers and the NEW Life360 Pet GPS.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 467 MB🔞 4+📱 iOS 17.2+🔖 v26.24.0🔄 updated 0d ago🌐 DA, NL, EN, FI, FR +16📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v26.16.0 → v26.22.0
→ 30 days after: reviews +99,111 medium · co-occurring
2026-05
🔧
Shipped update — v? → v26.16.0
→ 30 days after: rating +0.09★ · reviews +277,237 high confidence
2026-04
⭐
Rating ↑ 3.87 → 4.70 (improved 0.83★)
→ 30 days after: rating +0.09★ · reviews +178,126 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.09★ · reviews +178,126 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$66.0K/mo · rating +0.75★ · reviews +2,569,320 high confidence
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.11★ · reviews +491 low · multiple changes
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.11★ · reviews +491 low · multiple changes
2026-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −1.11★ · reviews +491 medium · co-occurring
2026-02
⭐
Rating ↓ 5.00 → 3.67 (dropped 1.33★)
→ 30 days after: rating −1.11★ · reviews +491 medium · co-occurring
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −1.11★ · reviews +491 medium · co-occurring
🔎
ASO Keyword Positions
BEST RANK #33Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
find friends·#33🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.78907★ | 2,915,993 | 4.78907★ this version |
| 🇬🇧 GB | 4.79966★ | 195,918 | 4.79966★ this version |
| 🇩🇪 DE | 4.72761★ | 34,557 | 4.72761★ this version |
| 🇫🇷 FR | 4.73994★ | 34,430 | 4.73994★ this version |
| 🇯🇵 JP | 4.45528★ | 71,872 | 4.45528★ this version |
| 🇨🇦 CA | 4.75441★ | 80,048 | 4.75441★ this version |
| 🇦🇺 AU | 4.7604★ | 114,379 | 4.7604★ this version |
| 🇧🇷 BR | 4.88211★ | 243,686 | 4.88211★ this version |
| 🇮🇳 IN | 4.78854★ | 27,788 | 4.78854★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Life360: Family Safety & GPS: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Life360
View all →📦 Portfolio summaryINDIE studio
2apps·$72K/mocombined
⚠ Concentrated — top app contributes 92% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why high confidence: 2,909,664 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Life360 make per month?▴
Based on our ML-calibrated revenue forecast, Life360 earns approximately $66K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Life360?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Life360?▴
Life360 is published by Life360 on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Life360's BU Score?▴
Life360 has a BU Score of 90/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.