geeni
86
Quality Score
Excellent
geeni
High confidence
✍️ bumetric analysis
“
geeni is an iOS app from Merkury Innovations LLC in the Utilities category, currently rated 4.8★ across 437,722 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 86: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.5K/mo · 88K ratings · 4.0★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~5 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (244 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 16× MRR multiple
💸
~3.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
16× MRR
👥 Estimated audience size
87.5M
Lifetime downloads (US-equivalent)
Monthly active
17.5M
Daily active
3.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 52/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.4
Product Quality
9.5
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
5.9
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 437,722 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 452d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (452d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (437,722 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Multilingual (60 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.0.5
Bug Fixes: Resolved crashes and improved app stability.
Security Enhancements: Strengthened data protection and privacy.
Security Enhancements: Strengthened data protection and privacy.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- geeni
- Developer
- Merkury Innovations LLC
- Bundle ID
- com.merkuryinnovations.geeni
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- AR, AZ, BE, BN, BS, BG, MY, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HA, HE, HI, HU, ID, IT, JA, JV, KS, KK, RW, KO, LO, LV, LT, MK, MS, MR, MN, NE, NB, FA, PL, PT, RO, RU, SR, ZH, SK, SL, ES, SW, SV, TA, TE, TH, ZH, TR, UG, UK, UR, UZ, VI
Company
- Website
- www.mygeeni.com
- Tagline
- Geeni - Smart Security Cameras, LED Light Bulbs, & More
- Description
- Geeni offers a wide range of smart home products including security cameras, LED lights, strip lights, and more. Control your devices with our easy-to-use app, or join our growing community of over 8 million users.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $14.4K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/mygeeni · instagram instagram.com/mygeeni/?hl=en
- Not found
- Phone
- 21667093381199
- Contact page
- Not found
- About page
- mygeeni.com/pages/about-us-and-contac…
✨AI Revenue EstimateCONFIDENCE: LOW
No public data is available to estimate the revenue of the iOS app 'geeni' by Merkury Innovations LLC. The app appears to be a utility for controlling smart home hardware, and its monetization is likely tied to the sales of those devices rather than direct in-app revenue.
Sources mentioned: Sensor Tower, Adapty, Reddit
📈Ratings growth437,722 ratings+46% lifetimeShow 3-year history estimate ▾
Tracked (52 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Meet Geeni. Your wish is Geeni's command.
Control all Geeni smart home and smart health devices in one easy app, from ANYWHERE in the world. Geeni is easy enough for anyone to use and combines the SIMPLICITY of an on/off switch with PREMIUM features such as:
- Easy, powerful control of each device. Choose a color or mood of our Color bulbs, schedule a smart switch, check in on your cameras, and track your weight, all from the same app!
- Group devices and control by room… View full description on the official store →
Control all Geeni smart home and smart health devices in one easy app, from ANYWHERE in the world. Geeni is easy enough for anyone to use and combines the SIMPLICITY of an on/off switch with PREMIUM features such as:
- Easy, powerful control of each device. Choose a color or mood of our Color bulbs, schedule a smart switch, check in on your cameras, and track your weight, all from the same app!
- Group devices and control by room… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 244 MB🔞 4+📱 iOS 13.0+🔖 v4.0.5🔄 updated 0d ago🌐 AR, AZ, BE, BN, BS +55📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.48 → 4.77 (improved 2.29★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.49 → 4.80 (improved 2.31★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-09
⭐
Rating ↑ 1.00 → 1.60 (improved 0.60★)
2023-09
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.74359★ | 39 | 4.74359★ this version |
| 🇧🇷 BR | 4.78834★ | 463 | 4.78834★ this version |
| 🇨🇦 CA | 4.63619★ | 62,804 | 4.63619★ this version |
| 🇩🇪 DE | 4.57692★ | 52 | 4.57692★ this version |
| 🇫🇷 FR | 4.61538★ | 65 | 4.61538★ this version |
| 🇬🇧 GB | 4.64193★ | 539 | 4.64193★ this version |
| 🇮🇳 IN | 4.84553★ | 123 | 4.84553★ this version |
| 🇯🇵 JP | 4.61702★ | 47 | 4.61702★ this version |
| 🇺🇸 US | 4.76917★ | 437,676 | 4.76917★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for geeni: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Merkury Innovations LLC
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Lead-app heavy — top app contributes 53%
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About this analysis
Why high confidence: 437,722 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does geeni make per month?▴
Based on our ML-calibrated revenue forecast, geeni earns approximately $14K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like geeni?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes geeni?▴
geeni is published by Merkury Innovations LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is geeni's BU Score?▴
geeni has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.