GIF Keyboard
87
Quality Score
Excellent
GIF Keyboard
High confidence
✍️ bumetric analysis
“
GIF Keyboard is an iOS app from Tenor in the Utilities category, currently rated 4.7★ across 1,382,545 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 87: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.9K/mo · 257K ratings · 3.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (240 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $350K · 16× MRR multiple
💸
~3.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
16× MRR
👥 Estimated audience size
276.5M
Lifetime downloads (US-equivalent)
Monthly active
55.0M
Daily active
11.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 50/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
9.3
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.67★ across 1,382,545 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 618d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (618d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,382,545 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (22 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.23
We've fixed a few minor bugs related to search, ensuring that all formats (GIFs, Stickers, and Memes) are all visible for users. Thanks for using GIF Keyboard!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- GIF Keyboard
- Developer
- Tenor
- Bundle ID
- com.riffsy.RiffsyKeyboard
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 17+
- Languages
- AR, DA, NL, EN, FI, FR, DE, HI, ID, IT, JA, KO, MS, NB, PT, RU, ZH, ES, SV, TH, ZH, TR
Company
- Website
- www.tenor.co
- Tagline
- Tenor GIF Keyboard - Bring Personality To Your Conversations
- Description
- Say more with Tenor. Find the perfect Animated GIFs and videos to convey exactly what you mean in every conversation.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $16.9K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/sharer/sharer.php?u=http… · twitter x.com/share?url=https%3A%2F%2Ftenor.c…
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- tenor.co/view/hold-up-let-him-cook-co…
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "GIF Keyboard" by Tenor does not appear to generate direct revenue through in-app purchases, as indicated by Sensor Tower data. Tenor, the company behind the app, was acquired by Google in March 2018. Prior to the acquisition, Tenor's revenue model involved sponsored GIF campaigns, with brands paying between $100,000 and $500,000 for such campaigns. Publicly available data does not provide a standalone revenue estimate for the iOS app post-acquisition; its value is likely integrated into Google's broader advertising and search ecosystem.
Sources mentioned: Sensor Tower, Inc. Magazine, Verdict, Growjo, Forbes, Axios, Google Play Store, Apple App Store, Google, Tracxn
📈Ratings growth1,382,545 ratings+12% lifetimeShow 3-year history estimate ▾
Tracked (20 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Say more with GIF Keyboard by Tenor. Add tone to your conversation.
With Tenor’s GIF Keyboard for iPhone, iPad and iMessage discover or create the right GIF or video to visually sum up exactly what you’re trying to say, directly from your keyboard. Express the emotion, inside joke, or clever response you want to share.
iMessage App Features:
- Get the same great browse and search experience as GIF Keyboard, including access to your favorites and uploads.
Create Stickers
- Press and hold on any GIF to create a sticker that you can drag and drop onto any text, image or GIF in iMessage.… View full description on the official store →
With Tenor’s GIF Keyboard for iPhone, iPad and iMessage discover or create the right GIF or video to visually sum up exactly what you’re trying to say, directly from your keyboard. Express the emotion, inside joke, or clever response you want to share.
iMessage App Features:
- Get the same great browse and search experience as GIF Keyboard, including access to your favorites and uploads.
Create Stickers
- Press and hold on any GIF to create a sticker that you can drag and drop onto any text, image or GIF in iMessage.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 240 MB🔞 17+📱 iOS 9.0+🔖 v4.23🔄 updated 0d ago🌐 AR, DA, NL, EN, FI +17📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-10
⭐
Rating ↓ 4.78 → 4.40 (dropped 0.38★)
2025-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-10
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
2025-10
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.56371★ | 39,320 | 4.56371★ this version |
| 🇧🇷 BR | 4.69102★ | 7,279 | 4.69102★ this version |
| 🇨🇦 CA | 4.58043★ | 63,053 | 4.58043★ this version |
| 🇩🇪 DE | 4.519★ | 10,896 | 4.519★ this version |
| 🇫🇷 FR | 4.54875★ | 33,921 | 4.54875★ this version |
| 🇬🇧 GB | 4.6083★ | 67,288 | 4.6083★ this version |
| 🇮🇳 IN | 4.61911★ | 18,181 | 4.61911★ this version |
| 🇯🇵 JP | 4.48493★ | 3,518 | 4.48493★ this version |
| 🇺🇸 US | 4.66971★ | 1,387,879 | 4.66971★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for GIF Keyboard: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Utilities
About this analysis
Why high confidence: 1,382,545 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does GIF Keyboard make per month?▴
Based on our ML-calibrated revenue forecast, GIF Keyboard earns approximately $16K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like GIF Keyboard?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes GIF Keyboard?▴
GIF Keyboard is published by Tenor on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is GIF Keyboard's BU Score?▴
GIF Keyboard has a BU Score of 87/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.