HEY CLAY®
77
Quality Score
Strong
HEY CLAY®
High confidence
✍️ bumetric analysis
“
HEY CLAY® is an iOS app from HEY CLAY in the News category, currently rated 4.6★ across 12,361 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 77: Strong (healthy traction). For a News app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$621/mo · 17K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (246 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 15× MRR multiple
💸
~1.6× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 News category multiple | -5% |
Final multiple
15× MRR
👥 Estimated audience size
1.4M
Lifetime downloads (US-equivalent)
Monthly active
215K
Daily active
96K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 51/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
6.6
Product Quality
7.7
Revenue Strength
5.8
Monetization Maturity
0.5
Defensibility
6.6
Market Position
2.0
Operational Safety
6.3
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.62★ across 12,361 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — scam/fraud mentions detected, rating drift -1.00 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (12,361 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Established app (6y old)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.12.19
- Added new content for some regions
- Fixed minor bugs
- Fixed minor bugs
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- HEY CLAY®
- Developer
- HEY CLAY
- Bundle ID
- com.heyclay.CLAY.HEY.2
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- EN
Company
- Website
- hey-clay.com
- Tagline
- Home | Hey Clay
- Description
- Sculpt, play, collect! Bright air-dry clay & fun app with animated guides for kids. Buy sets and turn your DIY creations into toys!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $11.4K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth12,361 ratings+68% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Dive into an exciting and educational DIY world!
Do you want to teach your kid clay modeling with fun? HEY CLAY® makes it easy. Start with simple balls and sausage shapes, and your child will soon make unique characters, just like a real sculptor!
The App connects inspiring clay animation with hands-on modeling. Colorful and engaging, it takes your children on a fun journey of creative crafting!
Your kid will learn to roll and bend the clay into various shapes and figures.… View full description on the official store →
Do you want to teach your kid clay modeling with fun? HEY CLAY® makes it easy. Start with simple balls and sausage shapes, and your child will soon make unique characters, just like a real sculptor!
The App connects inspiring clay animation with hands-on modeling. Colorful and engaging, it takes your children on a fun journey of creative crafting!
Your kid will learn to roll and bend the clay into various shapes and figures.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 246 MB🔞 4+📱 iOS 13.0+🔖 v2.12.19🔄 updated 0d ago🌐 EN📂 News💰 Free
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.51 → 4.62 (improved 1.11★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.70 → 3.51 (dropped 1.19★)
2026-03
⭐
Rating ↑ 3.51 → 4.70 (improved 1.19★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-12
⭐
Rating ↓ 3.67 → 3.29 (dropped 0.38★)
2020-08
⭐
Rating ↓ 4.00 → 3.40 (dropped 0.60★)
2020-06
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2020-01
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 444 reviews across 7 markets● 64% positive · ● 13% neutral · ● 23% negative · Rating drift: -1.00★ (declining — recent 50: 3.62★ vs lifetime: 4.62★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.47
🇺🇸 US
+0.45
🇨🇦 CA
+0.31
🇬🇧 GB
+0.28
🇧🇷 BR
+0.03
🇯🇵 JP
+0.00
🇩🇪 DE
-0.26
Top praise themes
step step ×9 easy follow ×7 easy fun ×5 amazing fun ×5 fun easy ×4 instructions easy ×4 star review ×4 fun fun ×3
Top complaint themes
doesn work ×16 scan code ×10 enter code ×7 code doesn ×5 customer service ×5 forest animals ×5 rip off ×5 paper instructions ×4
Risk signals
Bug mentions: 3% Fraud / scam mentions: 2.0%
🧪
Tech & Domain Intel — hey-clay.com
- Mail provider
- Google Workspace
- Tech stack
- Meta (Facebook) Ads · Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.57168★ | 1,674 | 4.57168★ this version |
| 🇧🇷 BR | 4.65517★ | 145 | 4.65517★ this version |
| 🇨🇦 CA | 4.5545★ | 844 | 4.5545★ this version |
| 🇩🇪 DE | 4.56695★ | 1,658 | 4.56695★ this version |
| 🇫🇷 FR | 4.56209★ | 153 | 4.56209★ this version |
| 🇬🇧 GB | 4.64719★ | 3,200 | 4.64719★ this version |
| 🇮🇳 IN | 4.86207★ | 29 | 4.86207★ this version |
| 🇯🇵 JP | 4.45★ | 40 | 4.45★ this version |
| 🇺🇸 US | 4.62019★ | 12,517 | 4.62019★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for HEY CLAY®: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by HEY CLAY
View all →📦 Portfolio summaryINDIE studio
8apps·$12K/mocombined
Lead-app heavy — top app contributes 73%
About this analysis
Why high confidence: 12,361 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does HEY CLAY® make per month?▴
Based on our ML-calibrated revenue forecast, HEY CLAY® earns approximately $11K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like HEY CLAY®?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes HEY CLAY®?▴
HEY CLAY® is published by HEY CLAY on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is HEY CLAY®'s BU Score?▴
HEY CLAY® has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.