Hoopla Digital
89
Quality Score
Excellent
Hoopla Digital
High confidence
✍️ bumetric analysis
“
Hoopla Digital is an iOS app from Midwest Tape, LLC in the Food & Drink category, currently rated 4.8★ across 1,344,752 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 89: Excellent (strong product-market fit). For a Food & Drink app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.2M
per month
→
12-mo forecast
$2.3M – $3.6M
per month
→
24-mo forecast
$2.8M – $5.2M
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (102 MB) | +$20K |
| ⚙ Food & Drink complexity ×1.10 | +$7K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 19× MRR multiple
💸
~2.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
134.0M
Lifetime downloads (US-equivalent)
Monthly active
18.5M
Daily active
3.7M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Food & Drink engagement | ~100 installs / rating |
| 🔁 Food & Drink D30 retention | 14% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$2.2M – $2.9M
12 months
$2.3M – $3.6M
24 months
$2.8M – $5.2M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 63/100BIG TIERSUBSCRIPTIONcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
8.2
Revenue Strength
6.3
Monetization Maturity
9.5
Defensibility
7.0
Market Position
1.2
Operational Safety
7.9
- 💰 Revenue: Healthy — $880K - $4840K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.85★ across 1,344,752 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -0.59 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $39.6M-$70.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,344,752 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (6 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.66
Our team is continually making improvements to the Hoopla app to make it faster and more reliable. This update includes minor updates to the store listing.
Thanks for supporting your local library!
Thanks for supporting your local library!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Hoopla Digital
- Developer
- Midwest Tape, LLC
- Bundle ID
- com.hoopladigital.hoopla
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 12+
- Languages
- EN, FR, MS, ZH, ES, TA
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $12.6K/mo
- Top-grossing rank
- Outside top 100 in US Food & Drink
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The Hoopla Digital iOS app itself does not generate direct revenue from users through in-app purchases or subscriptions, as it is a service provided free to patrons of participating libraries. The revenue for Hoopla Digital is generated through contracts with public libraries, which pay Midwest Tape, LLC (Hoopla's parent company) on a "per circulation transaction model". Estimates for Midwest Tape, LLC's annual revenue vary, with Growjo reporting approximately $15 million and Owler reporting $80 million.
Sources mentioned: Wikipedia, Hoopla Digital, Forbes, Sensor Tower, Owler, Growjo, Zippia, Everyday Reading
⭐Recent App Store Reviews49 latest · avg 4.31★ · 71.4% 5★ · 6.1% 1★
5★35 (71%)
4★3 (6%)
3★5 (10%)
2★3 (6%)
1★3 (6%)
+2,536 ratings/week
Praise: love ×13 great ×9 best ×5 recommend ×4 amazing ×3Complaints: hate ×1
Top positive
★★★★★ Movies on hoopla
Great very accessible…
★★★★★ Love
The app is amazing ❤️❤️💕💕…
Top negative
★☆☆☆☆ Bonus Borrows aren’t available
The help center says that Bonus Borrows are available the last 7 days of the month. Not true for May. I screenshot May BB at 1:55 pm on 5/26/26. By 8:30pm the same day most of the list was gone completely. Many titles were completely remove…
★☆☆☆☆ Limits make the app unusable
This app used to be great until they set the 5/month borrow limits. Now the collective daily borrow limits make it impossible to ever borrow a book unless you do so right at midnight.…
📈Ratings growth1,344,752 ratings+38% lifetimeShow 3-year history estimate ▾
Tracked (20 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Hoopla Digital is a library app that lets you read, listen, and watch content all in one app with no ads. Download the app and stream romance stories, anime shows, horror movies, and more to your iPhone or iPad.
No subscription required! All you need is a library card from a participating library.
We partner with your local public library to give you free digital content like audiobooks, eBooks, comics, graphic novels, manga, magazines, music albums, movies, TV shows, and more, with new titles added daily.… View full description on the official store →
No subscription required! All you need is a library card from a participating library.
We partner with your local public library to give you free digital content like audiobooks, eBooks, comics, graphic novels, manga, magazines, music albums, movies, TV shows, and more, with new titles added daily.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 102 MB🔞 12+📱 iOS 16.0+🔖 v4.66🔄 updated 0d ago🌐 EN, FR, MS, ZH, ES +1📂 Food & Drink💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.02 → 4.85 (improved 0.83★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 4.01 → 4.70 (improved 0.69★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-12
🚀
First tracked snapshot — initial data captured
2025-12
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
🗣
Voice of Customer
Based on 617 reviews across 4 markets● 80% positive · ● 7% neutral · ● 13% negative · Rating drift: -0.59★ (declining — recent 50: 4.26★ vs lifetime: 4.85★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.57
🇺🇸 US
+0.54
🇨🇦 CA
+0.49
🇬🇧 GB
+0.45
Top praise themes
audio books ×20 library card ×18 local library ×17 books month ×15 per month ×13 listen books ×11 being able ×10 books read ×9
Top complaint themes
doesn work ×7 library card ×7 rizz rizz ×5 daily borrow ×4 latest update ×4 please fix ×4 won open ×3 find place ×3
🌍
Multi-Country Performance
Available in 4 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.74894★ | 9,647 | 4.74894★ this version |
| 🇨🇦 CA | 4.73994★ | 86,999 | 4.73994★ this version |
| 🇬🇧 GB | 4.7374★ | 655 | 4.7374★ this version |
| 🇺🇸 US | 4.84506★ | 1,348,460 | 4.84506★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Hoopla Digital: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 1,344,752 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Hoopla Digital make per month?▴
Based on our ML-calibrated revenue forecast, Hoopla Digital earns approximately $12K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Hoopla Digital?▴
Browse the full Food & Drink category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Hoopla Digital?▴
Hoopla Digital is published by Midwest Tape, LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Hoopla Digital's BU Score?▴
Hoopla Digital has a BU Score of 89/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.