Ibotta: Save & Earn Cash Back
89
Quality Score
Excellent
Ibotta: Save & Earn Cash Back
High confidence
✍️ bumetric analysis
“
Ibotta carves out a strong niche in the digital coupon and cash-back rewards space, directly competing with platforms like Rakuten, Fetch Rewards, and Shopkick. Its robust user base, evidenced by nearly two million ratings and a high user satisfaction score, indicates significant market penetration and sustained user engagement. The reported monthly revenue, while modest for an app of this scale, suggests a mature product in a stable growth phase, likely driven by affiliate commissions rather than direct user spend. For this category, a common monetization observation is the reliance on a high volume of transactions and partnerships with retailers. While the app itself is free, the revenue stream is generated through a percentage of user purchases made via the platform, making user retention and frequent usage paramount. Further growth often comes from expanding retailer networks and optimizing offer redemption rates.
BU Score 89 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$5.7K
per month
→
12-mo forecast
$5.9K – $12.4K
per month
→
24-mo forecast
$7.3K – $21.9K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$4.1K/mo · 715K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~5 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (200 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$475K
↳ What it would sell for · not monthly revenue
Marketplace range $375K – $600K · 19× MRR multiple
💸
~4.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
193.5M
Lifetime downloads (US-equivalent)
Monthly active
23.0M
Daily active
4.1M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.7K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$5.4K – $9.0K
12 months
$5.9K – $12.4K
24 months
$7.3K – $21.9K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersRevenue Strength
3.8
Product Quality
9.6
Market Position
0.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
5.4
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $8K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 1,937,904 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $102K-$182K. Portfolio play ($25K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,937,904 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.339.0
Our latest update includes routine bug-squashing, enhancing, and zhooshing to improve performance and make getting cash back even better.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Ibotta: Save & Earn Cash Back
- Developer
- Ibotta, Inc.
- Bundle ID
- com.ibotta.Ibotta
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $27.5M ($27.3M – $28.7M)AI medium
- AI annual estimate
- $340.3M/yr
- ML model estimate / mo
- $25.5K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
Ibotta, Inc., the company behind the 'Ibotta: Save & Earn Cash Back' app, reported a total revenue of $82.5 million for Q1 2026, leading to a monthly estimate of approximately $27.5 million. The annual revenue for the last twelve months ending March 31, 2026, was $340.30 million.
Sources mentioned: Ibotta, Inc. financial reports, Stock Analysis, GuruFocus, Macrotrends, ElectroIQ, Vizologi, Finty, Sensor Tower
📈Ratings growth1,937,904 ratings+13% lifetimeShow 3-year history estimate ▾
Tracked (20 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
You could earn up to $261 a year with Ibotta. Join the millions of savers earning cash back on everyday purchases simply by redeeming offers with Ibotta.
Ibotta has REAL cash back, not points. Deposit directly to your bank account, PayPal, or cash out as gift cards. It’s your cash back, use it when and how you decide.
Simply check Ibotta before you shop in-store or online, and you can earn cash back on everything from groceries to your favorite tech gadgets.… View full description on the official store →
Ibotta has REAL cash back, not points. Deposit directly to your bank account, PayPal, or cash out as gift cards. It’s your cash back, use it when and how you decide.
Simply check Ibotta before you shop in-store or online, and you can earn cash back on everything from groceries to your favorite tech gadgets.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 200 MB🔞 17+📱 iOS 16.1+🔖 v6.339.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v6.335.0 → v6.336.1
2026-05
🔧
Shipped update — v? → v6.335.0
2026-04
⭐
Rating ↑ 3.33 → 4.80 (improved 1.47★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-11
⭐
Rating ↓ 4.25 → 3.89 (dropped 0.36★)
2025-11
🚀
First tracked snapshot — initial data captured
2025-11
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
🔎
ASO Keyword Positions
BEST RANK #5Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
coupons·#5🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Ibotta: Save & Earn Cash Back: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 1,937,904 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Ibotta make per month?▴
Based on our ML-calibrated revenue forecast, Ibotta earns approximately $25K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Ibotta?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Ibotta?▴
Ibotta is published by Ibotta, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Ibotta's BU Score?▴
Ibotta has a BU Score of 89/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.