iHerb: Vitamine & Supplements
84
Quality Score
Excellent
iHerb: Vitamine & Supplements
High confidence
✍️ bumetric analysis
“
iHerb: Vitamine & Supplements is an iOS app from iHerb LLC in the Shopping category, currently rated 4.8★ across 171,181 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 84: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$4.2K/mo · 726K ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (113 MB) | +$25K |
| ⚙ Shopping complexity ×1.30 | +$22K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $400K – $700K · 18× MRR multiple
💸
~5.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
17.0M
Lifetime downloads (US-equivalent)
Monthly active
2.0M
Daily active
360K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 53/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
9.1
Revenue Strength
6.4
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
9.4
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 171,181 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (171,181 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (23 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.5.0528
Product listing page optimizations.
Enhance shopping cart experience with new promotion savings.
Your feedback is important to us. Please contact us on https://www.iherb.com/help/contact
Enhance shopping cart experience with new promotion savings.
Your feedback is important to us. Please contact us on https://www.iherb.com/help/contact
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- iHerb: Vitamine & Supplements
- Developer
- iHerb LLC
- Bundle ID
- iHerb.iHerb
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 17+
- Languages
- AR, BG, CS, EN, FR, DE, HE, HI, HU, ID, IT, JA, KO, PL, PT, RO, RU, ZH, ES, TH, ZH, TR, UK
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $28.3K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Specific revenue estimates for the iOS app "iHerb: Vitamine & Supplements" are not publicly available from the searched sources. iHerb LLC, the parent company, reported over $2.4 billion in net sales for 2024. In March 2026, iherb.com's monthly revenue was approximately $198.8 million, with 29% of these sales coming from mobile devices (excluding app usage). Public data indicates a preference for the web experience over the app.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Growjo, ECDB, Owler, Grips Intelligence, iHerb press release, National Retail Federation
📈Ratings growth171,181 ratings+22% lifetimeShow 3-year history estimate ▾
Tracked (19 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
iHerb: Vitamins & Supplements
Wellness trusted by millions—worldwide
Shop iHerb for a curated selection of health and wellness essentials at great value, delivered right to your door. Discover vitamins and supplements, sports nutrition, grocery, beauty, self-care, and more—all in one app. Since 1996, iHerb has focused on authentic wellness products, trusted sourcing, and value.
Wellness Made Easy With the iHerb App
Exclusive Offers
Access discounts only for iHerb App users. Save 15% on your first app order with code: MYAPP15. Terms and conditions apply.
Rewards That Add Up… View full description on the official store →
Wellness trusted by millions—worldwide
Shop iHerb for a curated selection of health and wellness essentials at great value, delivered right to your door. Discover vitamins and supplements, sports nutrition, grocery, beauty, self-care, and more—all in one app. Since 1996, iHerb has focused on authentic wellness products, trusted sourcing, and value.
Wellness Made Easy With the iHerb App
Exclusive Offers
Access discounts only for iHerb App users. Save 15% on your first app order with code: MYAPP15. Terms and conditions apply.
Rewards That Add Up… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 113 MB🔞 17+📱 iOS 16.0+🔖 v12.5.0528🔄 updated 0d ago🌐 AR, BG, CS, EN, FR +18📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-10
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
2025-10
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 900 reviews across 9 markets● 66% positive · ● 29% neutral · ● 5% negative · Rating drift: -0.24★ (declining — recent 50: 4.56★ vs lifetime: 4.8★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.71
🇨🇦 CA
+0.68
🇬🇧 GB
+0.64
🇺🇸 US
+0.56
🇮🇳 IN
+0.52
🇩🇪 DE
+0.25
🇫🇷 FR
+0.24
🇯🇵 JP
+0.04
🇧🇷 BR
+0.02
Top praise themes
fast shipping ×28 quality products ×21 fast delivery ×16 easy navigate ×14 highly recommend ×14 high quality ×13 customer service ×11 products prices ×11
Top complaint themes
customer service ×8 payment method ×5 service client ×5 terrible delivery ×3 refuse rembourser ×3 order ×23 don ×15 company ×13
Risk signals
Refund mentions: 0.7%
🧪
Tech & Domain Intel — iherb.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Meta (Facebook) Ads · Google Workspace · Shopify · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.82493★ | 55,242 | 4.82493★ this version |
| 🇧🇷 BR | 4.86423★ | 14,555 | 4.86423★ this version |
| 🇨🇦 CA | 4.85628★ | 28,570 | 4.85628★ this version |
| 🇩🇪 DE | 4.86094★ | 12,146 | 4.86094★ this version |
| 🇫🇷 FR | 4.79446★ | 9,176 | 4.79446★ this version |
| 🇬🇧 GB | 4.83246★ | 21,314 | 4.83246★ this version |
| 🇮🇳 IN | 4.70085★ | 3,363 | 4.70085★ this version |
| 🇯🇵 JP | 4.7106★ | 158,006 | 4.7106★ this version |
| 🇺🇸 US | 4.80047★ | 171,777 | 4.80047★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for iHerb: Vitamine & Supplements: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 171,181 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does iHerb make per month?▴
Based on our ML-calibrated revenue forecast, iHerb earns approximately $28K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like iHerb?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes iHerb?▴
iHerb is published by iHerb LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is iHerb's BU Score?▴
iHerb has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.