Malwarebytes - Mobile Security
80
Quality Score
Excellent
Malwarebytes - Mobile Security
High confidence
✍️ bumetric analysis
“
Malwarebytes - Mobile Security is an iOS app from Malwarebytes in the Utilities category, currently rated 4.5★ across 99,930 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 80: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$631K
per month
→
12-mo forecast
$668K – $1029K
per month
→
24-mo forecast
$799K – $1484K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$4.3K/mo · 627K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (112 MB) | +$24K |
| ⚙ Utilities complexity ×0.85 | $-11283 |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$250K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $325K · 15× MRR multiple
💸
~3.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
15× MRR
👥 Estimated audience size
19.5M
Lifetime downloads (US-equivalent)
Monthly active
3.9M
Daily active
780K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$631K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$622K – $841K
12 months
$668K – $1.0M
24 months
$799K – $1.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 55/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.0
Product Quality
9.1
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
5.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $252K - $1388K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.54★ across 99,930 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $11.4M-$20.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (99,930 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (7y old)METRIC | +$800 | |
| Localized (9 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.25
- Safer Wi-Fi, wherever you go: jumping on public Wi-Fi? We’ll gently warn you if a network looks risky, right in Wi-Fi Settings and with a quick heads-up notification.
- A smarter start: just joined us? Take a quick scan and see if your personal info is exposed.… Full release notes →
- A smarter start: just joined us? Take a quick scan and see if your personal info is exposed.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Malwarebytes - Mobile Security
- Developer
- Malwarebytes
- Bundle ID
- com.malwarebytes.Malwarebytes
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, PL, PT, RU, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $17.7K/mo
- Top-grossing rank
- 🇨🇦#26 /100 🇺🇸#32 /100 🇦🇺#34 /100 🇫🇷#91 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available data, including reports from Sensor Tower and company information, provides overall revenue figures for Malwarebytes as a company, ranging from $100 million to $300 million annually. However, specific revenue estimates for the iOS app 'Malwarebytes - Mobile Security' are not readily available. Sensor Tower did report a monthly revenue estimate of $900,000 for the 'Malwarebytes Mobile Security' app, but this was explicitly for the Google Play Store, not iOS. The iOS app operates on a subscription model, offering features like web protection, call/text filtering, and a VPN.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Malwarebytes, Growjo, Extruct AI, Owler Company Profile, Apple App Store
📈Ratings growth99,930 ratings+41% lifetimeShow 3-year history estimate ▾
Tracked (20 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank4 countries
🇨🇦CA#26 /100
🇺🇸US#32 /100
🇦🇺AU#34 /100
🇫🇷FR#91 /100
📊Category Rank Trajectory#26 now · best #25 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Stay safe online with Malwarebytes, your powerful antivirus and mobile security for Apple devices. Get comprehensive protection against online threats, secure your privacy with VPN, filter scam texts, and safeguard your identity.
Start your 7-day free trial today to unlock ALL features.
After your trial, key features remain active for ongoing free protection, while Premium Features require a subscription.
Included Features :
► Ad Blocking (Safari): Eliminate intrusive ads and trackers in Safari for faster, safer Browse.… View full description on the official store →
Start your 7-day free trial today to unlock ALL features.
After your trial, key features remain active for ongoing free protection, while Premium Features require a subscription.
Included Features :
► Ad Blocking (Safari): Eliminate intrusive ads and trackers in Safari for faster, safer Browse.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 112 MB🔞 4+📱 iOS 17.0+🔖 v5.25🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +4📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 100,000 ratings — social-proof flywheel kicking in
2026-05
⭐
Rating ↑ 2.92 → 4.54 (improved 1.62★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.91 → 4.60 (improved 1.69★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-11
⭐
Rating ↑ 3.00 → 3.33 (improved 0.33★)
2025-11
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2025-11
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.54765★ | 2,235 | 4.54765★ this version |
| 🇧🇷 BR | 4.78275★ | 313 | 4.78275★ this version |
| 🇨🇦 CA | 4.4946★ | 7,038 | 4.4946★ this version |
| 🇩🇪 DE | 4.61127★ | 1,047 | 4.61127★ this version |
| 🇫🇷 FR | 4.62343★ | 794 | 4.62343★ this version |
| 🇬🇧 GB | 4.55145★ | 3,313 | 4.55145★ this version |
| 🇮🇳 IN | 4.57627★ | 59 | 4.57627★ this version |
| 🇯🇵 JP | 4.5★ | 62 | 4.5★ this version |
| 🇺🇸 US | 4.5347★ | 101,526 | 4.5347★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Malwarebytes - Mobile Security: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Malwarebytes
View all →📦 Portfolio summaryINDIE studio
3apps·$22K/mocombined
⚠ Concentrated — top app contributes 80% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why high confidence: 99,930 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Malwarebytes - Mobile Security make per month?▴
Based on our ML-calibrated revenue forecast, Malwarebytes - Mobile Security earns approximately $17K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Malwarebytes - Mobile Security?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Malwarebytes - Mobile Security?▴
Malwarebytes - Mobile Security is published by Malwarebytes on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Malwarebytes - Mobile Security's BU Score?▴
Malwarebytes - Mobile Security has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.