Mercado Pago: cuenta digital
78
Quality Score
Strong
Mercado Pago: cuenta digital
High confidence
✍️ bumetric analysis
“
Mercado Pago: cuenta digital is an iOS app from MercadoLibre in the Finance category, currently rated 4.8★ across 76,601 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 78: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (364 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $45K · 20× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
Final multiple
20× MRR
👥 Estimated audience size
4.5M
Lifetime downloads (US-equivalent)
Monthly active
1.2M
Daily active
500K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 44/100MID TIERFREE (NO MONETIZATION)underperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
8.1
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
6.0
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 76,528 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — scam/fraud mentions detected, rating drift -2.18 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (76,601 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.439.4
Solucionamos algunos errores y agregamos unas mejoras. ¡Descarga la nueva versión!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mercado Pago: cuenta digital
- Developer
- MercadoLibre
- Bundle ID
- com.mercadopago.MercadoPago
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, PT, ES
Company
- Website
- www.mercadopago.com
- Tagline
- Hacé crecer tu dinero y usalo cuando quieras
- Description
- Con Mercado Pago, generás rendimientos diarios a través de tu cuenta digital, comprás con QR, hacés pagos desde un solo lugar y accedés a una tarjeta prepaga.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.7K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/mercadopago
- linkedin.com/showcase/mercado-pago
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/MercadoPago · linkedin linkedin.com/showcase/mercado-pago · twitter x.com/mercadopago · youtube youtube.com/channel/UC4fvWBwnNs0d97Kw…
- ayuda@mercadopago.com.ar
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth76,601 ratings+21% lifetimeShow 3-year history estimate ▾
Tracked (42 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Te damos la bienvenida a Mercado Pago, la cuenta digital de Mercado Libre, donde tu dinero crece y puedes mantenerlo siempre seguro. Descarga la app y transforma tu vida financiera.
Con Mercado Pago, tienes todo para ganar:
La cuenta donde tu dinero crece
¡Aprovecha tu dinero al máximo! Con Mercado Pago tu saldo puede crecer todos los días a través de tu cuenta. Es simple y lo activas a través de la app. Abre una cuenta digital sin costo, ingresa dinero y comienza a recibir ganancias. Resuelve tu vida financiera con el asistente de IA de Mercado Pago.
Tarjeta de crédito sin anualidad*… View full description on the official store →
Con Mercado Pago, tienes todo para ganar:
La cuenta donde tu dinero crece
¡Aprovecha tu dinero al máximo! Con Mercado Pago tu saldo puede crecer todos los días a través de tu cuenta. Es simple y lo activas a través de la app. Abre una cuenta digital sin costo, ingresa dinero y comienza a recibir ganancias. Resuelve tu vida financiera con el asistente de IA de Mercado Pago.
Tarjeta de crédito sin anualidad*… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 364 MB🔞 4+📱 iOS 15.0+🔖 v2.439.4🔄 updated 0d ago🌐 EN, PT, ES📂 Finance💰 Free
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.21 → 4.82 (improved 1.61★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.20 → 4.80 (improved 1.60★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2021-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-08
⭐
Rating ↑ 2.60 → 3.00 (improved 0.40★)
2020-08
⭐
Rating ↓ 3.00 → 2.60 (dropped 0.40★)
2020-07
⭐
Rating ↓ 3.67 → 3.00 (dropped 0.67★)
2020-07
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2020-07
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2020-07
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 578 reviews across 5 markets● 15% positive · ● 50% neutral · ● 35% negative · Rating drift: -2.18★ (declining — recent 50: 2.64★ vs lifetime: 4.82★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇧🇷 BR
-0.07
🇫🇷 FR
-0.07
🇺🇸 US
-0.11
🇬🇧 GB
-0.13
🇨🇦 CA
-0.20
Top praise themes
muy buena ×27 fácil usar ×12 buena aplicación ×11 muy bueno ×11 muito bom ×8 esta aplicación ×8 excelente aplicación ×8 excelente excelente ×7
Top complaint themes
minha conta ×8 pésimo servicio ×7 servicio cliente ×7 para que ×6 sirve para ×6 customer service ×6 meu dinheiro ×6 para nada ×5
Risk signals
Refund mentions: 0.7% Fraud / scam mentions: 0.5%
🧪
Tech & Domain Intel — mercadopago.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Anthropic · Meta (Facebook) Ads · Google Workspace · OpenAI
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 7 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.90057★ | 1,760 | 4.90057★ this version |
| 🇧🇷 BR | 4.85275★ | 2,500,443 | 4.85275★ this version |
| 🇨🇦 CA | 4.87187★ | 2,037 | 4.87187★ this version |
| 🇩🇪 DE | 4.82014★ | 695 | 4.82014★ this version |
| 🇫🇷 FR | 4.82399★ | 767 | 4.82399★ this version |
| 🇬🇧 GB | 4.85527★ | 1,762 | 4.85527★ this version |
| 🇺🇸 US | 4.82207★ | 76,588 | 4.82207★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mercado Pago: cuenta digital: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 76,601 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Mercado Pago make per month?▴
Based on our ML-calibrated revenue forecast, Mercado Pago earns approximately $1.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Mercado Pago?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Mercado Pago?▴
Mercado Pago is published by MercadoLibre on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mercado Pago's BU Score?▴
Mercado Pago has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.