Microsoft Defender: Sicherheit
78
Quality Score
Strong
Microsoft Defender: Sicherheit
High confidence
✍️ bumetric analysis
“
Microsoft Defender: Sicherheit is an iOS app from Microsoft Corporation in the Business category, currently rated 4.7★ across 19,298 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 78: Strong (healthy traction). For a Business app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.4M
per month
→
12-mo forecast
$1.5M – $2.3M
per month
→
24-mo forecast
$1.8M – $3.3M
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~8 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (158 MB) | +$40K |
| ⚙ Business complexity ×1.50 | +$45K |
Total estimate
$135K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$300K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $400K · 18× MRR multiple
💸
~2.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Business category multiple | +10% |
Final multiple
18× MRR
👥 Estimated audience size
1.2M
Lifetime downloads (US-equivalent)
Monthly active
275K
Daily active
82K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$1.4M – $1.9M
12 months
$1.5M – $2.3M
24 months
$1.8M – $3.3M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Strong fundamentals · 70/100BIG TIERSUBSCRIPTIONabove-averageGrowth Velocity
5.0
Founder Strength
8.2
Product Quality
7.9
Revenue Strength
6.1
Monetization Maturity
9.5
Defensibility
8.9
Market Position
2.0
Operational Safety
8.4
- 💰 Revenue: Healthy — $560K - $3080K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.68★ across 19,298 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — rating drift -2.32 ★ (recent 50 vs lifetime).
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $25.2M-$44.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (19,298 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Established app (5y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.1.77280101
Bug fixes and improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Microsoft Defender: Sicherheit
- Developer
- Microsoft Corporation
- Bundle ID
- com.microsoft.scmx
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- AR, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- $ • • • • • •
- Description
- Entdecken Sie Microsoft-Produkte und -Dienste für Ihr Zuhause oder Ihr Unternehmen. Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface und mehr kaufen
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $17.1K/mo
- Top-grossing rank
- 🇯🇵#39 /100 🇫🇷#59 /100 🇩🇪#64 /100 🇬🇧#65 /100 🇦🇺#69 /100 🇨🇦#75 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- xbox.com
- linkedin.com/company/microsoft
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth19,298 ratings+64% lifetimeShow 3-year history estimate ▾
Tracked (53 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank6 countries
🇯🇵JP#39 /100
🇫🇷FR#59 /100
🇩🇪DE#64 /100
🇬🇧GB#65 /100
🇦🇺AU#69 /100
🇨🇦CA#75 /100
📊Category Rank Trajectory#39 now · best #37 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Microsoft Defender is an online security app for your personal life[1]and work [2].
Use Microsoft Defender for individuals[1] at home and on the go to stay safer online. Defender is an easy-to-use app that helps keep you and your family one step ahead of threats. Microsoft Defender for individuals is available exclusively with a Microsoft 365 Personal or Family subscription.
All-in-one security app
Protect your personal identity, and devices against malicious threats with antivirus scanning[3], threat monitoring[4], multidevice alerts, and expert guidance.
Manage your security in one place… View full description on the official store →
Use Microsoft Defender for individuals[1] at home and on the go to stay safer online. Defender is an easy-to-use app that helps keep you and your family one step ahead of threats. Microsoft Defender for individuals is available exclusively with a Microsoft 365 Personal or Family subscription.
All-in-one security app
Protect your personal identity, and devices against malicious threats with antivirus scanning[3], threat monitoring[4], multidevice alerts, and expert guidance.
Manage your security in one place… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 158 MB🔞 4+📱 iOS 17.0+🔖 v1.1.77280101🔄 updated 0d ago🌐 AR, CA, HR, CS, DA +28📂 Business💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.31 → 4.68 (improved 2.37★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.60 → 2.30 (dropped 2.30★)
2026-03
⭐
Rating ↑ 2.29 → 4.60 (improved 2.31★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-10
⭐
Rating ↑ 1.22 → 1.60 (improved 0.38★)
2021-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-06
⭐
Rating ↑ 1.00 → 1.67 (improved 0.67★)
2021-06
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 90 reviews across 2 markets● 30% positive · ● 22% neutral · ● 48% negative · Rating drift: -2.32★ (declining — recent 50: 2.36★ vs lifetime: 4.68★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.02
🇺🇸 US
-0.20
Top praise themes
battery usage ×5 link scans ×3 phone ×3 issues ×3 network ×3 ios ×3 vpn ×3
Top complaint themes
battery drain ×10 battery life ×5 drains battery ×4 after installing ×4 work phone ×4 battery usage ×3 comp portal ×3 iphone pro ×3
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.69728★ | 2,537 | 4.69728★ this version |
| 🇧🇷 BR | 4.88457★ | 2,244 | 4.88457★ this version |
| 🇨🇦 CA | 4.72398★ | 3,623 | 4.72398★ this version |
| 🇩🇪 DE | 4.64177★ | 3,562 | 4.64177★ this version |
| 🇫🇷 FR | 4.71101★ | 2,007 | 4.71101★ this version |
| 🇬🇧 GB | 4.67847★ | 4,124 | 4.67847★ this version |
| 🇮🇳 IN | 4.5971★ | 551 | 4.5971★ this version |
| 🇯🇵 JP | 4.37472★ | 1,812 | 4.37472★ this version |
| 🇺🇸 US | 4.67908★ | 19,793 | 4.67908★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Microsoft Defender: Sicherheit: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Microsoft Corporation
View all →📦 Portfolio summaryMID studio
103apps·$496K/mocombined
✓ Diversified — top app contributes 11%; risk spread across portfolio
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About this analysis
Why high confidence: 19,298 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Microsoft Defender make per month?▴
Based on our ML-calibrated revenue forecast, Microsoft Defender earns approximately $17K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Microsoft Defender?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Microsoft Defender?▴
Microsoft Defender is published by Microsoft Corporation on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Microsoft Defender's BU Score?▴
Microsoft Defender has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.