Microsoft Excel
88
Quality Score
Excellent
Microsoft Excel
High confidence
✍️ bumetric analysis
“
Microsoft Excel is an iOS app from Microsoft Corporation in the Productivity category, currently rated 4.8★ across 1,397,397 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 88: Excellent (strong product-market fit). For a Productivity app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.5M
per month
→
12-mo forecast
$1.6M – $2.4M
per month
→
24-mo forecast
$1.9M – $3.5M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$9.0K/mo · 8.9M ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in <1 month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (413 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$1.4M
↳ What it would sell for · not monthly revenue
Marketplace range $1.0M – $1.8M · 20× MRR multiple
💸
~14× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
104.5M
Lifetime downloads (US-equivalent)
Monthly active
31.0M
Daily active
13.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.5M – $2.0M
12 months
$1.6M – $2.4M
24 months
$1.9M – $3.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 61/100BIG TIERcompetitive but cautiousRevenue Strength
6.2
Product Quality
9.5
Market Position
1.2
Growth Velocity
5.0
Defensibility
7.5
Operational Safety
10.0
Founder Strength
8.2
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $600K - $3300K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.75★ across 1,397,397 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $27.0M-$48.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (1,397,397 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.109.3
• General quality and performance enhancements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Microsoft Excel
- Developer
- Microsoft Corporation
- Bundle ID
- com.microsoft.Office.Excel
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- AR, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $5.0MAI medium
- AI annual estimate
- $60.0M/yr
- ML model estimate / mo
- $68.0K/mo
- Top-grossing rank
- 🇯🇵#9 /100 🇮🇳#13 /100 🇬🇧#16 /100 🇫🇷#19 /100 🇧🇷#19 /100 🇩🇪#20 /100 🇨🇦#23 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Microsoft Excel" is estimated to generate approximately $5 million in monthly revenue. This translates to an annual revenue estimate of $60 million. The app's monetization primarily comes from in-app purchases for Microsoft 365 subscriptions, which unlock full functionality.
Sources mentioned: Sensor Tower, Apple App Store
⭐Recent App Store Reviews49 latest · avg 2.67★ · 32.7% 5★ · 51.0% 1★
5★16 (33%)
4★4 (8%)
3★2 (4%)
2★2 (4%)
1★25 (51%)
+4,424 ratings/week
Praise: perfect ×2 love ×2 great ×2 awesome ×1 excellent ×1Complaints: hate ×3 bug ×3 worst ×2 subscription ×2 terrible ×1
Top positive
★★★★★ Muy buena
Es muy buena aplicación perfecta para my trabajo…
★★★★★ Review
This app helps me a lot with my job…
Top negative
★☆☆☆☆ Work not popping up
I need my work…
★☆☆☆☆ Currently bad
App currently does not save what you are working on. If I opened an excel link from email and completed work on a required template . Any disturbance to the app like a minor check on notifications will cause a complete disappearance of any …
📈Ratings growth1,397,397 ratings+38% lifetimeShow 3-year history estimate ▾
Tracked (29 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇯🇵JP#9 /100
🇮🇳IN#13 /100
🇬🇧GB#16 /100
🇫🇷FR#19 /100
🇧🇷BR#19 /100
🇩🇪DE#20 /100
🇨🇦CA#23 /100
🇦🇺AU#28 /100
🇺🇸US#32 /100
📊Category Rank Trajectory#9 now · best #8 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Review files and run data analysis on the go. Customise tables the way you want with robust formatting tools and great features. Excel lets you build your spreadsheet to meet your specific needs.
Get the power of AI with Copilot in your favourite apps when you sign in with your Microsoft 365 subscription. Create templates, edit spreadsheets, organise charts and share with ease when you download Microsoft Excel.
Tables and Spreadsheets: Create, Calculate and Analyse
• Jump-start your budget, task list, accounting or financial analysis with Excel’s modern templates.… View full description on the official store →
Get the power of AI with Copilot in your favourite apps when you sign in with your Microsoft 365 subscription. Create templates, edit spreadsheets, organise charts and share with ease when you download Microsoft Excel.
Tables and Spreadsheets: Create, Calculate and Analyse
• Jump-start your budget, task list, accounting or financial analysis with Excel’s modern templates.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 413 MB🔞 4+📱 iOS 18.0+🔖 v2.109.3🔄 updated 0d ago🌐 AR, CA, HR, CS, DA +28📂 Productivity💰 Free
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v2.109 → v2.109.1
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 2.19 → 4.60 (improved 2.41★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-10
🚀
First tracked snapshot — initial data captured
2025-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
🌍
Multi-Country Performance
Available in 4 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.75303★ | 1,406,340 | 4.75303★ this version |
| 🇬🇧 GB | 4.6646★ | 271,906 | 4.6646★ this version |
| 🇩🇪 DE | 4.58824★ | 225,349 | 4.58824★ this version |
| 🇮🇳 IN | 4.69969★ | 230,104 | 4.69969★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Microsoft Excel: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Microsoft Corporation
View all →📦 Portfolio summaryMID studio
103apps·$496K/mocombined
✓ Diversified — top app contributes 11%; risk spread across portfolio
Similar apps in Productivity
About this analysis
Why high confidence: 1,397,397 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Microsoft Excel make per month?▴
Based on our ML-calibrated revenue forecast, Microsoft Excel earns approximately $67K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Microsoft Excel?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Microsoft Excel?▴
Microsoft Excel is published by Microsoft Corporation on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Microsoft Excel's BU Score?▴
Microsoft Excel has a BU Score of 88/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.