Microsoft Word
90
Quality Score
Transcendent
Microsoft Word
High confidence
✍️ bumetric analysis
“
Microsoft Word on iOS targets the professional and academic productivity niche, directly competing with Apple Pages, Google Docs, and various third-party document editors. Its strong user rating across millions of reviews, combined with over $36K in estimated monthly revenue, indicates established market traction and a mature product in its growth cycle. This isn't a new entrant; it's a dominant player with a loyal user base. For paid productivity apps in this category, a common monetization observation is the shift towards subscription models, often bundled with broader service offerings like Microsoft 365. While a one-time purchase is possible, the recurring revenue from subscriptions is the primary driver, offering continuous feature updates and cloud integration as an upgrade path, rather than relying on per-download pricing or in-app ad revenue.
BU Score 90 · Transcendent — category-leading momentum. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$12.0M
per month
→
12-mo forecast
$12.3M – $16.4M
per month
→
24-mo forecast
$13.7M – $20.6M
per month
MEGA tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$10.9K/mo · 16.1M ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (503 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$700K
↳ What it would sell for · not monthly revenue
Marketplace range $500K – $900K · 20× MRR multiple
💸
~7.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
214.0M
Lifetime downloads (US-equivalent)
Monthly active
64.0M
Daily active
28.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$12.0M/mo · ML-estimated from 234 triggers
Growth rate
+1.5% MoM · MEGA tier baseline (compound monthly)
6 months
$11.8M – $14.4M
12 months
$12.3M – $16.4M
24 months
$13.7M – $20.6M
Compound growth at +1.5% MoM (tier baseline for MEGA). Range widens with horizon — typical noise band ±10% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 63/100MEGA TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
8.2
Product Quality
9.5
Revenue Strength
7.1
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Strong — $4.8M - $24.0M/mo · MEGA tier · low confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 2,855,825 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 32-48× monthly = $384.0M-$576.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,855,825 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (33 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.109.4
• General quality and performance enhancements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Microsoft Word
- Developer
- Microsoft Corporation
- Bundle ID
- com.microsoft.Office.Word
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- AR, CA, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $11.0M ($7.0M – $11.0M)AI medium
- AI annual estimate
- $132.0M/yr
- ML model estimate / mo
- $36.2K/mo
- Top-grossing rank
- 🇬🇧#6 /100 🇦🇺#6 /100 🇫🇷#7 /100 🇺🇸#8 /100 🇨🇦#8 /99 🇩🇪#9 /100 🇮🇳#9 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Microsoft Word" is estimated to generate between $7 million and $11 million in monthly revenue, primarily through in-app purchases for Microsoft 365 subscriptions. The annual revenue estimate is approximately $132 million.
Sources mentioned: Sensor Tower, Adapty
📈Ratings growth2,873,368 ratings+28% lifetimeShow 3-year history estimate ▾
Tracked (23 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇬🇧GB#6 /100
🇦🇺AU#6 /100
🇫🇷FR#7 /100
🇺🇸US#8 /100
🇨🇦CA#8 /99
🇩🇪DE#9 /100
🇮🇳IN#9 /100
🇧🇷BR#11 /100
🇯🇵JP#14 /100
📊Category Rank Trajectory#6 now · best #6 · worst #6
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Send, open and edit Office files from your mobile with the full power of Microsoft’s word-processing tools. Whether you're a writer, freelancer, student or project manager, Word moves with you.
Enhance your writing with Copilot in Word when signed in with your Microsoft 365 subscription.* Draft, edit, collaborate, and share with confidence – anytime, anywhere.
Create impactful blogs, proposals, CVs, branding materials and more. Customise every document with rich formatting options and professionally designed templates.
Create Documents… View full description on the official store →
Enhance your writing with Copilot in Word when signed in with your Microsoft 365 subscription.* Draft, edit, collaborate, and share with confidence – anytime, anywhere.
Create impactful blogs, proposals, CVs, branding materials and more. Customise every document with rich formatting options and professionally designed templates.
Create Documents… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 503 MB🔞 4+📱 iOS 18.0+🔖 v2.109.4🔄 updated 0d ago🌐 AR, CA, HR, CS, DA +28📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v2.109 → v2.109.1
2026-05
🔄
Monetization changed: paid → free
2026-05
🔧
Shipped update — v? → v2.109
2026-03
⭐
Rating ↑ 2.76 → 4.50 (improved 1.74★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-12
🚀
First tracked snapshot — initial data captured
2025-12
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.60605★ | 284,722 | 4.60605★ this version |
| 🇧🇷 BR | 4.83542★ | 655,115 | 4.83542★ this version |
| 🇨🇦 CA | 4.64191★ | 375,876 | 4.64191★ this version |
| 🇩🇪 DE | 4.52945★ | 396,923 | 4.52945★ this version |
| 🇫🇷 FR | 4.63429★ | 336,020 | 4.63429★ this version |
| 🇬🇧 GB | 4.64537★ | 752,377 | 4.64537★ this version |
| 🇮🇳 IN | 4.65887★ | 237,484 | 4.65887★ this version |
| 🇯🇵 JP | 4.51298★ | 509,889 | 4.51298★ this version |
| 🇺🇸 US | 4.73632★ | 2,873,368 | 4.73632★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Microsoft Word: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Microsoft Corporation
View all →📦 Portfolio summaryMID studio
103apps·$496K/mocombined
✓ Diversified — top app contributes 11%; risk spread across portfolio
Similar apps in Productivity
About this analysis
Why high confidence: 2,855,825 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Microsoft Word make per month?▴
Based on our ML-calibrated revenue forecast, Microsoft Word earns approximately $36K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Microsoft Word?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Microsoft Word?▴
Microsoft Word is published by Microsoft Corporation on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Microsoft Word's BU Score?▴
Microsoft Word has a BU Score of 90/100 (Transcendent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.