0
Quality Score
Niche
Moorepay
✍️ bumetric analysis
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Moorepay is an iOS app from Moorepay in the Finance category, currently rated — across few ratings. Initial signal reads as no scraped reviews yet: judgment based on metadata only.
Quality Score is 0: Niche (micro-niche or pre-traction stage). For a Finance app, that means micro-niche or pre-traction stage. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Revenue · today and ahead
Today
$500/mo
In 12 months
$437 – $1575
In 24 months
$405 – $3644
INDIE tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition, review-mined risks present
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📅
What Worked™ · Development Pipeline
3 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 1.70 → 0.00 (dropped 1.70★)
2026-05
🔄
Monetization changed: freemium → free
2026-03
🚀
First tracked snapshot — initial data captured
📊
BU Investment Matrix
Pre-traction · 22/100INDIE TIERFREE (NO MONETIZATION)limited signalRevenue Strength
2.7
Product Quality
0.0
Market Position
1.5
Growth Velocity
5.0
Defensibility
3.4
Operational Safety
1.4
Founder Strength
3.3
Monetization Maturity
0.5
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: None★ across 0 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 381d ago — possibly dormant.
- ⚠️ Risk: High — bug mentions above category norm, dormant (381d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $6K-$11K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
🗣
Voice of Customer
Based on 50 reviews across 1 markets● 18% positive · ● 4% neutral · ● 78% negative · Rating drift: +0.00★ (stable — recent 50: 1.3★ vs lifetime: 1.3★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Top praise themes
overtime ×4 issues ×3 hours ×3 star ×3 work ×3 information ×3 doesn ×3
Top complaint themes
trying log ×4 wage slip ×3 won let ×3 whole process ×3 doesn work ×3 access payslips ×3 view payslips ×3 password ×17
Risk signals
Bug mentions: 14%
🌍
Multi-Country Performance
Available in 5 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 0★ | 0 | — |
| 🇬🇧 GB | 1.67176★ | 131 | 1.67176★ this version |
| 🇨🇦 CA | 0★ | 0 | — |
| 🇦🇺 AU | 0★ | 0 | — |
| 🇮🇳 IN | 0★ | 0 | — |
🔔
Track this app’s revenue
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Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 36 MB🔞 4+📱 iOS 15.6+🔖 v1.4.3🔄 updated 1y ago🌐 EN📂 Finance💰 Paid🚀 Launched 2020 (5y old)
💰 Estimated build cost
$115K
Likely range: $85K – $155K
Synthetic estimate derived from category, file size, screen count, monetization layer, and platform reach. Methodology benchmarks: Clutch + GoodFirms 2024-2026 agency surveys. See /methodology.
Breakdown
| MVP baseline (design + 1-store ship) | +$28K |
| 5 unique screens × $4.5K | +$22K |
| Finance complexity ×1.60 | +$30K |
| 5.4y maintenance × ~1-person team | +$32K |
📝 About this app
Step into the upgraded employee experience with the Moorepay mobile app, designed to support you at every stage of your professional journey. Navigate through intuitive tiles and sub-tiles to explore a rich array of features crafted to streamline access to essential tools and information, simplifying HR and Payroll experience for everyone.
Let’s delve into what’s on offer:
My Documents
This is your gateway to a streamlined document area where every vital detail is within reach:
Payslips: View and Download your payslips with ease, at any time.… View full description on the official store →
Let’s delve into what’s on offer:
My Documents
This is your gateway to a streamlined document area where every vital detail is within reach:
Payslips: View and Download your payslips with ease, at any time.… View full description on the official store →
🆕 What's New · v1.4.3
Fix to postcode validation and other environment fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Moorepay
- Developer
- Moorepay
- Bundle ID
- com.moorepay.employeeexperience
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Award-winning payroll & HR.
- Description
- Moorepay is the trusted market leader making payroll & HR easy for UK businesses across all sectors and markets for 50 years. Call 0345 184 4615 today.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $201/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook · linkedin · youtube
- info@moorepay.co.uk
- Phone
- 0345 184 4615
- Contact page
- https://www.moorepay.co.uk/employee-support/
- About page
- https://www.moorepay.co.uk/about-moorepay/
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for Moorepay: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.