Morse-It
71
Quality Score
Strong
Morse-It
Medium confidence
✍️ bumetric analysis
“
Morse-It is an iOS app from Francis Bonnin in the Utilities category, currently rated 4.6★ across 1,116 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 71: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$45K
↳ What it cost to build · not monthly revenue
Likely range $35K – $60K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (51 MB) | +$401 |
| ⚙ Utilities complexity ×0.85 | $-7635 |
Total estimate
$45K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 15× MRR multiple
💸
~5.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
15× MRR
👥 Estimated audience size
220K
Lifetime downloads (US-equivalent)
Monthly active
44K
Daily active
8.8K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 58/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.6
Product Quality
8.3
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
6.8
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.6★ across 1,116 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,116 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| annoying adsREVIEW | −$1,100 | |
| priceyREVIEW | −$800 | |
| Established app (7y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v11.9
The ability to specify different sounds for sending and copying was added. You can choose different volume, tone, frequency, and fade settings for each mode, or keep the same sound for both.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Morse-It
- Developer
- Francis Bonnin
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 17+
- Languages
- EN, FR, DE
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.4K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,116 ratings+27% lifetimeShow 3-year history estimate ▾
Tracked (56 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Morse-it is an easy-to-use application that lets you translate, interpret, type, learn, convert Morse code, and more.
You can run it on your iPhone or iPad and it is compatible with VoiceOver.
Note: By getting this app, you'll have access to several useful and fun features related to Morse code (these are the features explained in this description and visible in the screenshots).
In addition, you can unlock advanced features in the app if you need them: learning and social features. More information at the end of this description.… View full description on the official store →
You can run it on your iPhone or iPad and it is compatible with VoiceOver.
Note: By getting this app, you'll have access to several useful and fun features related to Morse code (these are the features explained in this description and visible in the screenshots).
In addition, you can unlock advanced features in the app if you need them: learning and social features. More information at the end of this description.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 51 MB🔞 17+📱 iOS 15.0+🔖 v11.9🔄 updated 0d ago🌐 EN, FR, DE📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-05
💲
Went paid — introduced $0.99 price point
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2014-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2013-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2012-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2012-04
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2012-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.38095★ | 42 | 4.38095★ this version |
| 🇧🇷 BR | 4.7755★ | 49 | 4.7755★ this version |
| 🇨🇦 CA | 4.73529★ | 68 | 4.73529★ this version |
| 🇩🇪 DE | 4.63199★ | 250 | 4.63199★ this version |
| 🇫🇷 FR | 4.64762★ | 105 | 4.64762★ this version |
| 🇬🇧 GB | 4.68309★ | 142 | 4.68309★ this version |
| 🇮🇳 IN | 4.83333★ | 6 | 4.83333★ this version |
| 🇯🇵 JP | 4.89286★ | 28 | 4.89286★ this version |
| 🇺🇸 US | 4.73428★ | 1,129 | 4.73428★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Morse-It: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Francis Bonnin
View all →📦 Portfolio summaryMID studio
16apps·$139K/mocombined
✓ Diversified — top app contributes 19%; risk spread across portfolio
Similar apps in Utilities
About this analysis
Why medium confidence: 1,116 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Morse-It make per month?▴
Based on our ML-calibrated revenue forecast, Morse-It earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Morse-It?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Morse-It?▴
Morse-It is published by Francis Bonnin on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Morse-It's BU Score?▴
Morse-It has a BU Score of 71/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.