Morse Toad
60
Quality Score
Solid
Morse Toad
Medium confidence
✍️ bumetric analysis
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Morse Toad is an iOS app from Mike Judge in the News category, currently rated 4.5★ across 116 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 60: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$3.7K
per month
→
12-mo forecast
$3.3K – $11.8K
per month
→
24-mo forecast
$3.0K – $27.2K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (67 MB) | +$6K |
| ⚙ News complexity ×1.20 | +$11K |
Total estimate
$70K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 14× MRR multiple
💸
~2.1× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 News category multiple | -5% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
👥 Estimated audience size
13K
Lifetime downloads (US-equivalent)
Monthly active
2.0K
Daily active
900
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$3.7K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$3.2K – $7.4K
12 months
$3.3K – $11.8K
24 months
$3.0K – $27.2K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 43/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
6.3
Revenue Strength
3.6
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.0
Operational Safety
9.0
- 💰 Revenue: Modest — $1K - $9K/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.5★ across 116 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 307d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $67K-$119K. Portfolio play ($9K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($4.99)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Early-stage install base (116 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.0.1
* Remastered for modern devices
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Morse Toad
- Developer
- Mike Judge
- Bundle ID
- com.mikelovesrobots.morsetoad
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $9.9K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth116 ratings+544% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Morse Toad Remastered
Newly remastered for modern screens and devices. Learn Morse code using the trusted Koch method—one letter at full speed, simple drills, mastery checks. Whether you're signaling rescuers, impressing hackers, or just love codes, this app gets you there fast.
Great for:
- Total beginners
- Rescue-ready learners
- Amateur radio enthusiasts
- Fans of codes and secrets
Real user feedback:
- "I was seriously dreading learning Morse Code… in 30 minutes I learned 20 letters with 75% accuracy."
- "My friend and I learned Morse Code on a plane to a hacker conference.… View full description on the official store →
Newly remastered for modern screens and devices. Learn Morse code using the trusted Koch method—one letter at full speed, simple drills, mastery checks. Whether you're signaling rescuers, impressing hackers, or just love codes, this app gets you there fast.
Great for:
- Total beginners
- Rescue-ready learners
- Amateur radio enthusiasts
- Fans of codes and secrets
Real user feedback:
- "I was seriously dreading learning Morse Code… in 30 minutes I learned 20 letters with 75% accuracy."
- "My friend and I learned Morse Code on a plane to a hacker conference.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 67 MB🔞 4+📱 iOS 15.0+🔖 v2.0.1🔄 updated 0d ago🌐 EN📂 News💰 Paid
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-03
💲
Went paid — introduced $4.99 price point
2018-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2015-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2014-09
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Morse Toad: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 116 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Morse Toad make per month?▴
Based on our ML-calibrated revenue forecast, Morse Toad earns approximately $9.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Morse Toad?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Morse Toad?▴
Morse Toad is published by Mike Judge on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Morse Toad's BU Score?▴
Morse Toad has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.