My Optus
60
Quality Score
Solid
My Optus
Medium confidence
✍️ bumetric analysis
“
My Optus is an iOS app from Optus Mobile in the Utilities category, currently rated 4.5★ across 1,111 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 60: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$552
per month
→
12-mo forecast
$483 – $1742
per month
→
24-mo forecast
$448 – $4030
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.8K/mo · 158K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (155 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $10K · 15× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
15× MRR
👥 Estimated audience size
220K
Lifetime downloads (US-equivalent)
Monthly active
44K
Daily active
8.8K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$552/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$471 – $1.1K
12 months
$483 – $1.7K
24 months
$448 – $4.0K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 43/100INDIE TIERexpected for tierRevenue Strength
2.7
Product Quality
8.0
Market Position
0.3
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $221 - $1382/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.46★ across 1,111 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$17K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| Low install base (1,111 ratings)METRIC | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.5★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.44
We’ve updated the app to bring you more meaningful experiences every day:
- Updated login by introducing one-time code (OTP) when signing in if biometrics is not enabled, ensuring a more secure experience.
- Introduced OTP for Call Diversions & Voicemail for added security.… Full release notes →
- Updated login by introducing one-time code (OTP) when signing in if biometrics is not enabled, ensuring a more secure experience.
- Introduced OTP for Call Diversions & Voicemail for added security.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- My Optus
- Developer
- Optus Mobile
- Bundle ID
- au.com.optus.selfserviceapp
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $553/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,111 ratings+4950% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The My Optus App is the easiest way for customers to manage all of their services, and get support when you need it.
* SubHub
View your Subhub active subscriptions plus other subscriptions you could be saving on when you bundle with Optus
* Shopping experience
Making it even easier to shop and buy with us
* Messaging
Access 24/7 support at your fingertips
* Payments made easier
Make fast, secure and easy payments
* Not an Optus customer?
You can still download My Optus App to experience the Optus network and shop our latest deals
Help & Support:
https://optus.com.… View full description on the official store →
* SubHub
View your Subhub active subscriptions plus other subscriptions you could be saving on when you bundle with Optus
* Shopping experience
Making it even easier to shop and buy with us
* Messaging
Access 24/7 support at your fingertips
* Payments made easier
Make fast, secure and easy payments
* Not an Optus customer?
You can still download My Optus App to experience the Optus network and shop our latest deals
Help & Support:
https://optus.com.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 155 MB🔞 4+📱 iOS 15.0+🔖 v10.44🔄 updated 0d ago🌐 EN📂 Utilities💰 Free
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 1.50 → 4.50 (improved 3.00★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2018-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2013-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2012-12
⭐
Rating ↑ 1.50 → 1.86 (improved 0.36★)
2012-10
⭐
Rating ↑ 1.00 → 1.60 (improved 0.60★)
2012-09
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for My Optus: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Utilities
About this analysis
Why medium confidence: 1,111 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does My Optus make per month?▴
Based on our ML-calibrated revenue forecast, My Optus earns approximately $552/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like My Optus?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes My Optus?▴
My Optus is published by Optus Mobile on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is My Optus's BU Score?▴
My Optus has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.