myLidl
83
Quality Score
Excellent
myLidl
High confidence
✍️ bumetric analysis
“
myLidl is an iOS app from Lidl US in the Shopping category, currently rated 4.8★ across 121,400 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 83: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$862/mo · 36K ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Shopping complexity ×1.30 | +$15K |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $400K – $700K · 18× MRR multiple
💸
~7.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
12.0M
Lifetime downloads (US-equivalent)
Monthly active
1.4M
Daily active
250K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 43/100MID TIERFREE (NO MONETIZATION)underperforming peersGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
8.0
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.2
Market Position
0.3
Operational Safety
7.3
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 121,400 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — scam/fraud mentions detected, rating drift -2.11 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($29K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (121,400 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.55.0
Bug fixes and performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- myLidl
- Developer
- Lidl US
- Bundle ID
- com.lidl.ios
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Grocery Store | Low Prices | Lidl US
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $29.4K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The 'myLidl' app by Lidl US is a free loyalty program designed to offer exclusive prices, rewards, and coupons to customers, primarily driving in-store sales rather than generating direct revenue through in-app purchases or subscriptions. Publicly available sources, including app store descriptions and app analytics platforms like Sensor Tower and Adapty, do not indicate any direct monetization features for the app itself. Therefore, no direct revenue can be estimated for the app.
Sources mentioned: Sensor Tower, Adapty, Google Play Store, Apple App Store, Reddit
⭐Recent App Store Reviews49 latest · avg 2.69★ · 32.7% 5★ · 40.8% 1★
5★16 (33%)
4★0 (0%)
3★6 (12%)
2★7 (14%)
1★20 (41%)
+235 ratings/week
Praise: love ×8 great ×6 amazing ×1 excellent ×1Complaints: crash ×1 expensive ×1 terrible ×1
Top positive
★★★★★ Excited
I love shopping at Lidl and I can’t wait for the weekly/weekend deals to start.
I love the low prices and the good quality products…
★★★★★ Easy to use!
Love this app. So easy to find what I’m looking for.…
Top negative
★☆☆☆☆ deleted
deleted…
★☆☆☆☆ Unable to log into account
No matter what way I try to log into my account there is a block. It should not be this difficult. Please release the block. Thank you.…
📈Ratings growth121,400 ratings+38% lifetimeShow 3-year history estimate ▾
Tracked (52 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Save more with myLidl—Lidl’s FREE benefits program for Lidl US customers. Download the app to access exclusive prices, earn rewards and coupons, create personalized grocery lists, receive a special birthday treat, view store-specific ads, product lists, hours and more. First-time app sign-ins receive a $5 off $30 reward!
Exclusive myLidl prices are automatically available to all myLidl members. Coupons, however, must be “clipped” within the app to be applied to your purchase. Once they are clipped, simply scan the app or enter your phone number at checkout for extra savings.… View full description on the official store →
Exclusive myLidl prices are automatically available to all myLidl members. Coupons, however, must be “clipped” within the app to be applied to your purchase. Once they are clipped, simply scan the app or enter your phone number at checkout for extra savings.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 48 MB🔞 12+📱 iOS 16.0+🔖 v2.55.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
🔧
Shipped update — v? → v2.55.0
2026-04
⭐
Rating ↑ 3.31 → 4.77 (improved 1.46★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2023-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-05
⭐
Rating ↓ 4.11 → 3.80 (dropped 0.31★)
2023-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-05
⭐
Rating ↑ 3.00 → 3.40 (improved 0.40★)
2023-04
⭐
Rating ↑ 2.33 → 3.00 (improved 0.67★)
2023-04
⭐
Rating ↑ 1.00 → 2.33 (improved 1.33★)
2023-04
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 500 reviews across 1 markets● 61% positive · ● 12% neutral · ● 27% negative · Rating drift: -2.11★ (declining — recent 50: 2.66★ vs lifetime: 4.77★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Top praise themes
customer service ×13 place shop ×7 favorite store ×6 store store ×6 prices quality ×5 quality products ×5 store prices ×5 grocery list ×5
Top complaint themes
phone number ×29 user friendly ×12 grocery list ×12 won let ×11 shopping list ×10 weekly add ×7 self checkout ×7 hard navigate ×6
Risk signals
Fraud / scam mentions: 0.6%
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for myLidl: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 121,400 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does myLidl make per month?▴
Based on our ML-calibrated revenue forecast, myLidl earns approximately $29K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like myLidl?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes myLidl?▴
myLidl is published by Lidl US on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is myLidl's BU Score?▴
myLidl has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.