How much does Norton Identity make per month?

Based on our ML-calibrated revenue forecast, Norton Identity earns approximately $2.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Norton Identity?

Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes Norton Identity?

Norton Identity is published by Gen Digital Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Norton Identity's BU Score?

Norton Identity has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Norton Identity

Quality Score

Excellent

Norton Identity

Name: Norton Identity — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Norton Identity revenue, Norton Identity app analytics, mobile app revenue estimate, Finance revenue, iOS app revenue

High confidence

4.8 ✍️ Editor

✍️ bumetric analysis

“

Norton Identity is an iOS app from Gen Digital Inc. in the Finance category, currently rated 4.8★ across 192,424 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 80: Excellent (strong product-market fit). For a Finance app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$2.0M

per month

→

12-mo forecast

$2.1M – $3.3M

per month

→

24-mo forecast

$2.5M – $4.7M

per month

BIG tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$145K

↳ What it cost to build · not monthly revenue

Likely range $110K – $195K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (320 MB)	+$40K
⚙ Finance complexity ×1.60	+$54K

Total estimate $145K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$50K

↳ What it would sell for · not monthly revenue

Marketplace range $35K – $50K · 21× MRR multiple

💸 ~0.3× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Finance category multiple	+15%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 21× MRR

👥 Estimated audience size

11.5M

Lifetime downloads (US-equivalent)

Monthly active

3.2M

Daily active

1.2M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Finance engagement	~60 installs / rating
🔁 Finance D30 retention	28%
📍 DAU / MAU stickiness	0.40

DAU / MAU 39% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$2.0M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$2.0M – $2.7M

12 months

$2.1M – $3.3M

24 months

$2.5M – $4.7M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 55/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

5.1

Product Quality

9.6

Revenue Strength

6.3

Monetization Maturity

1.0

Defensibility

5.4

Market Position

2.0

Operational Safety

10.0

💰 Revenue: Healthy — $800K - $4400K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.82★ across 192,424 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $36.0M-$64.0M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (192,424 ratings)METRIC		+$12,000
Excellent rating (4.8★)METRIC		+$2,200
worth every pennyREVIEW		+$2,000
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
cancelledREVIEW		−$1,500
Multilingual (29 languages)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
too expensiveREVIEW		−$1,000
Established app (7y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v3.4

We’ve made things better. This update covers improvements and bug fixes for a smoother app experience.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Norton Identity
Developer: Gen Digital Inc.
Bundle ID: com.symantec.lifelock.memberapp
App Store URL: Open in App Store
Category: Finance
Content rating: 4+
Languages: AR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, ID, IT, JA, KO, NB, NN, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK

Company

Website: Not found
Tagline: Offizielle Website | Norton™ - Antivirus und Anti-Malware-Software
Description: Norton™ bietet branchenführende Antivirus- und Sicherheitssoftware für PC, Mac und Mobilgeräte. Laden Sie eines der Norton™ 360-Abonnements herunter und schützen Sie Ihre Geräte vor Viren, Ransomware, Malware und anderen Online-Bedrohungen.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $2.3K/mo
Top-grossing rank: 🇺🇸#13 /100
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Socials: facebook facebook.com/Norton · instagram instagram.com/nortonsecurity · twitter twitter.com/norton · youtube youtube.com/user/norton
Email: Not found
Phone: Not found
Contact page: norton.com/deepfakesupport
About page: Not found

✨AI Revenue EstimateCONFIDENCE: LOW

Specific revenue estimates for the iOS app 'Norton Identity' by Gen Digital Inc. are not publicly available. Gen Digital Inc., the parent company, reported a trailing twelve-month revenue of $4.73 billion as of December 31, 2025. Another related iOS app, 'Norton 360 Security & VPN', had an estimated monthly revenue of $3 million according to Sensor Tower.

Sources mentioned: Sensor Tower, Gen Digital Inc., Adapty, Statista

📈Ratings growth192,424 ratings+41% lifetimeShow 3-year history estimate ▾

Tracked (36 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value

🗺️Geographic Distribution1 of 9 markets

🇺🇸

Top-grossing rank: #13 / 100

Other markets

Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN

This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.

📊Category Rank Trajectory#13 now · best #12 · worst #100

Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

With so much of your personal information online, it’s dangerously easy for someone to steal your identity. Download LifeLock now and enroll right from the app. We’re here to help 24/7.

LifeLock makes it easy to help protect yourself against identity theft, financial fraud, and more.

We detect and alert you to possible threats, and if you think your identity may have been stolen, we work to fix it. All plans have our Million Dollar Protection Package††† that includes up to $3 million coverage in our most comprehensive plan†††. Why LifeLock Identity?… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 320 MB🔞 4+📱 iOS 17.0+🔖 v3.4🔄 updated 0d ago🌐 AR, CS, DA, NL, EN +24📂 Finance💰 Paid

📅

What Worked™ · Development Pipeline

10 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

🔄

Monetization changed: freemium → free

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

2026-03

⭐

Rating ↑ 3.28 → 4.70 (improved 1.42★)

2025-02

📈

Crossed 100 ratings — social-proof flywheel kicking in

2025-01

📈

Crossed 50 ratings — social-proof flywheel kicking in

2024-12

📈

Crossed 10 ratings — social-proof flywheel kicking in

2024-12

⭐

Rating ↑ 1.50 → 2.20 (improved 0.70★)

2024-12

⭐

Rating ↓ 2.00 → 1.67 (dropped 0.33★)

2024-12

🚀

First tracked snapshot — initial data captured

2024-12

⭐

Rating ↑ 1.00 → 2.00 (improved 1.00★)

🧪

Tech & Domain Intel — norton.com

Mail provider: Microsoft 365
Tech stack: Microsoft 365 · Google Workspace

Derived from public RDAP + DNS TXT records (no scraping, no login).

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	4.70307★	2,610	4.70307★ this version
🇧🇷 BR	4.88131★	337	4.88131★ this version
🇨🇦 CA	4.73071★	2,748	4.73071★ this version
🇩🇪 DE	4.69053★	2,165	4.69053★ this version
🇫🇷 FR	4.71542★	1,265	4.71542★ this version
🇬🇧 GB	4.73798★	3,328	4.73798★ this version
🇮🇳 IN	4.90909★	11	4.90909★ this version
🇯🇵 JP	4.39222★	24,206	4.39222★ this version
🇺🇸 US	4.82256★	192,831	4.82256★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Norton Identity: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →