How much does Nuuly make per month?

Based on our ML-calibrated revenue forecast, Nuuly earns approximately $1.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Nuuly?

Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Nuuly is published by Nuuly on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Nuuly's BU Score?

Nuuly has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Nuuly

Quality Score

Strong

Nuuly

Name: Nuuly — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Nuuly revenue, Nuuly app analytics, mobile app revenue estimate, Shopping revenue, iOS app revenue

High confidence

4.9 ✍️ Editor

✍️ bumetric analysis

“

Nuuly is an iOS app from Nuuly in the Shopping category, currently rated 4.9★ across 28,175 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Quality Score is 77: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$5.0K

per month

→

12-mo forecast

$5.2K – $10.8K

per month

→

24-mo forecast

$6.4K – $19.2K

per month

MID tier

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Description hook & conversion structure
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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$80K

↳ What it cost to build · not monthly revenue

Likely range $60K – $110K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~4.9y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (78 MB)	+$11K
⚙ Shopping complexity ×1.30	+$18K

Total estimate $80K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$25K

↳ What it would sell for · not monthly revenue

Marketplace range $20K – $30K · 18× MRR multiple

💸 ~0.3× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Shopping category multiple	+2%

Final multiple 18× MRR

👥 Estimated audience size

2.8M

Lifetime downloads (US-equivalent)

Monthly active

335K

Daily active

60K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Shopping engagement	~100 installs / rating
🔁 Shopping D30 retention	12%
📍 DAU / MAU stickiness	0.18

DAU / MAU 18% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.0K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$4.7K – $7.9K

12 months

$5.2K – $10.8K

24 months

$6.4K – $19.2K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 46/100MID TIERunderperforming peers

Revenue Strength

3.7

Product Quality

9.9

Market Position

0.0

Growth Velocity

5.0

Defensibility

3.5

Operational Safety

10.0

Founder Strength

4.1

Monetization Maturity

1.0

💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.93★ across 28,175 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Mid install base (28,175 ratings)METRIC		+$5,500
subscriptionREVIEW		+$2,500
Excellent rating (4.9★)METRIC		+$2,200
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
cancelledREVIEW		−$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
too expensiveREVIEW		−$1,000
Established app (5y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600
Single-language (English only)METRIC		−$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v1.67.0

For renting whenever, for whatever—we got you, fam. This time around, we’ve fixed some bugs and enhanced performance.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Nuuly
Developer: Nuuly
Bundle ID: com.nuuly.Nuuly
App Store URL: Open in App Store
Category: Shopping
Content rating: 4+
Languages: EN

Company

Website: Not found
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $1.3K/mo
Top-grossing rank: Outside top 100 in US Shopping
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth28,175 ratings+71% lifetimeShow 3-year history estimate ▾

Tracked (50 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Nuuly is a subscription clothing rental service built to help you get creative with what you wear every day—not just on special occasions. Rent 6 items every month for $98 and choose from 100s of brands and 1000s of styles in sizes XS–5X, including petite, tall + maternity.

How it works:
* Pick any 6 items—four tops and the same dress in two sizes? Six pairs of jeans? One of everything? It's your call 
* Keep them all month. Don't worry about laundry or repairs—it's included in the plan 
* If you fall in love with something, buy it at a discount. Send back the rest + repeat… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 78 MB🔞 4+📱 iOS 18.0+🔖 v1.67.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid

📅

What Worked™ · Development Pipeline

6 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-04

⭐

Rating ↑ 3.97 → 4.93 (improved 0.96★)

2026-04

📈

Crossed 500 ratings — social-proof flywheel kicking in

2023-04

📈

Crossed 100 ratings — social-proof flywheel kicking in

2022-07

📈

Crossed 50 ratings — social-proof flywheel kicking in

2021-01

📈

Crossed 10 ratings — social-proof flywheel kicking in

2020-07

🚀

First tracked snapshot — initial data captured

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Nuuly: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →