Oportun: Finances made simple
85
Quality Score
Excellent
Oportun: Finances made simple
High confidence
✍️ bumetric analysis
“
Oportun: Finances made simple is an iOS app from Oportun, Inc in the Finance category, currently rated 4.7★ across 289,173 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 85: Excellent (strong product-market fit). For a Finance app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.4K/mo · 48K ratings · 4.0★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~11 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (142 MB) | +$36K |
| ⚙ Finance complexity ×1.60 | +$52K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $350K · 21× MRR multiple
💸
~2.0× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
21× MRR
👥 Estimated audience size
17.0M
Lifetime downloads (US-equivalent)
Monthly active
4.8M
Daily active
1.9M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
9.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 289,173 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($13K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (289,173 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.154.0
This update includes bug fixes and performance improvements.
We're always making improvements, so turn on automatic app updates to get the latest. Go to Settings > App Store, and toggle on "App Updates"
We're always making improvements, so turn on automatic app updates to get the latest. Go to Settings > App Store, and toggle on "App Updates"
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Oportun: Finances made simple
- Developer
- Oportun, Inc
- Bundle ID
- co.digit.digit
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- digit.co
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $13.3K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Oportun Inc. is a financial services company whose primary revenue comes from interest on personal loans, not directly from its 'Oportun: Finances made simple' iOS app. The app itself offers a savings feature with a subscription cost of $5.99/month or $3.99/month with a yearly plan after a 30-day free trial. However, the app is free for loan members to manage their existing loans. Public sources, including company financial reports, discuss Oportun Inc.'s overall revenue (e.g., $957 million for full year 2025), but do not provide a specific breakdown or estimate for the revenue generated solely by the iOS app's subscription fees or its direct contribution to loan originations. Therefore, a specific revenue estimate for the iOS app cannot be determined from publicly available information.
Sources mentioned: Oportun Inc. financial reports, Apple App Store, Google Play Store, The Guardian, Forbes, Reddit
📈Ratings growth289,173 ratings+25% lifetimeShow 3-year history estimate ▾
Tracked (42 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Whether you’re saving or borrowing, our finance app is here to help you stay in control. Never money alone.
PUT YOUR SAVINGS ON AUTOPILOT
Reach your savings goals big or small. Set & Save™ learns your income and spending patterns to find the right moments to automatically set aside money toward your goals. Little by little and day by day, it adds up faster than you think. Our members save over $1,800 per year on average.*
> Achieve your goals
We can help you turn your goals into real savings. We’ve helped people save over $12.… View full description on the official store →
PUT YOUR SAVINGS ON AUTOPILOT
Reach your savings goals big or small. Set & Save™ learns your income and spending patterns to find the right moments to automatically set aside money toward your goals. Little by little and day by day, it adds up faster than you think. Our members save over $1,800 per year on average.*
> Achieve your goals
We can help you turn your goals into real savings. We’ve helped people save over $12.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 142 MB🔞 4+📱 iOS 15.6+🔖 v4.154.0🔄 updated 0d ago🌐 EN, ES📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v4.153.0
2026-04
⭐
Rating ↑ 3.74 → 4.74 (improved 1.00★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-07
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2024-07
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2024-07
🚀
First tracked snapshot — initial data captured
2024-07
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
🔎
ASO Keyword Positions
BEST RANK #3Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
savings goal·#3🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — digit.co
- Mail provider
- Microsoft 365
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Oportun: Finances made simple: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 289,173 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Oportun make per month?▴
Based on our ML-calibrated revenue forecast, Oportun earns approximately $13K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Oportun?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Oportun?▴
Oportun is published by Oportun, Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Oportun's BU Score?▴
Oportun has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.