Pura
83
Quality Score
Excellent
Pura
High confidence
✍️ bumetric analysis
“
Pura is an iOS app from Pura in the Shopping category, currently rated 4.7★ across 173,140 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 83: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$427/mo · 3K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (228 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$375K
↳ What it would sell for · not monthly revenue
Marketplace range $300K – $500K · 18× MRR multiple
💸
~3.1× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
17.0M
Lifetime downloads (US-equivalent)
Monthly active
2.0M
Daily active
360K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
9.5
Revenue Strength
6.4
Monetization Maturity
1.0
Defensibility
5.7
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 173,140 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (173,140 ratings)METRIC | +$12,000 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.30.2
Thanks for choosing Pura!
This build contains bugfixes and various performance improvements.
This build contains bugfixes and various performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Pura
- Developer
- Pura
- Bundle ID
- com.pura
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- pura.com
- Tagline
- Scent your space – effortlessly
- Description
- Shop Pura's collection of luxury home fragrances, diffusers, and signature scents.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $2.7M ($2.7M – $41.7M)AI low
- AI annual estimate
- $32.1M/yr
- ML model estimate / mo
- $20.8K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
The iOS app "Pura" by Pura serves as the control interface for its smart home fragrance diffusers and facilitates recurring fragrance subscriptions. Publicly available estimates for the parent company's annual revenue range significantly, from $32.1 million to over $500 million. Based on the more conservative annual estimate of $32.1 million, the app's estimated monthly revenue, reflecting the subscriptions it manages, is $2.675 million. The potential high could exceed $41.67 million monthly, aligning with the higher company revenue projections.
Sources mentioned: Growjo, BeautyMatter, Hello Subscription, Pura (founder claims)
📈Ratings growth173,140 ratings+58% lifetimeShow 3-year history estimate ▾
Tracked (12 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get the best scenting experience possible with Pura’s smart fragrance diffusers for your home and car. Paired with our smart diffuser and premium smart scents, the Pura app allows you to control, customize and personalize your fragrance experience—all from your phone.
Simply plug in your diffuser, set it up in the app, and let high-end, clean fragrance enhance every space and mood. The Pura app allows you to control scent intensity, diffusion time with custom schedules and timers, ambient light colors, and has an optional away mode.
Simply plug in your diffuser, set it up in the app, and let high-end, clean fragrance enhance every space and mood. The Pura app allows you to control scent intensity, diffusion time with custom schedules and timers, ambient light colors, and has an optional away mode.
App Specs
🔐 Own this app? Claim & verify MRR →💾 228 MB🔞 12+📱 iOS 17.0+🔖 v4.30.2🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v4.30
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-12
🚀
First tracked snapshot — initial data captured
2025-12
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
🧪
Tech & Domain Intel — pura.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Apple Pay / Sign in with Apple · Mailgun · Shopify · Anthropic · Google Workspace · Atlassian (Jira/Confluence)
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 1 | 5★ this version |
| 🇧🇷 BR | 5★ | 18 | 5★ this version |
| 🇨🇦 CA | 4.65038★ | 532 | 4.65038★ this version |
| 🇩🇪 DE | 3★ | 1 | 3★ this version |
| 🇫🇷 FR | 5★ | 1 | 5★ this version |
| 🇬🇧 GB | 3.8★ | 10 | 3.8★ this version |
| 🇯🇵 JP | 4.83333★ | 6 | 4.83333★ this version |
| 🇺🇸 US | 4.72998★ | 173,919 | 4.72998★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Pura: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Pura
View all →📦 Portfolio summaryINDIE studio
2apps·$21K/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 173,140 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Pura make per month?▴
Based on our ML-calibrated revenue forecast, Pura earns approximately $20K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Pura?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Pura?▴
Pura is published by Pura on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Pura's BU Score?▴
Pura has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.