Rent the Runway (RTR)
80
Quality Score
Excellent
Rent the Runway (RTR)
High confidence
✍️ bumetric analysis
“
Rent the Runway (RTR) is an iOS app from Rent the Runway in the Shopping category, currently rated 4.8★ across 228,563 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 80: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (220 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$35K
↳ What it would sell for · not monthly revenue
Marketplace range $25K – $45K · 18× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
22.5M
Lifetime downloads (US-equivalent)
Monthly active
2.7M
Daily active
485K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.3
Product Quality
9.6
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 228,563 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (228,563 ratings)METRIC | +$12,000 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.44.0
Doing some backstage improvements to keep your app running smoothly.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Rent the Runway (RTR)
- Developer
- Rent the Runway
- Bundle ID
- com.renttherunway.bluesteel
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Every outfit, every occasion
- Description
- The premier designer rental destination giving you more access, style and options than anywhere else. RTR’s rotating closet is constantly updated with new trends, does your dry cleaning and takes up zero space. The future of fashion is here.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.8K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/RentTheRunway · instagram instagram.com/renttherunway · tiktok tiktok.com/@renttherunway
- Not found
- Phone
- Not found
- Contact page
- renttherunway.com/help/faq?_=1&custom…
- About page
- renttherunway.com/about-us?action_typ…
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available data, including reports from Sensor Tower, do not provide specific revenue figures for the 'Rent the Runway (RTR)' iOS app. While the app serves as a primary interface for its subscription-based business model, direct app-specific revenue is not disclosed. Rent the Runway's total company revenue for fiscal year 2025 (ended January 31, 2026) was $329.8 million, with Q4 2025 revenue at $91.7 million.
Sources mentioned: Sensor Tower, Rent the Runway (Company Reports), Stock Analysis, Fashion Network, PYMNTS.com
📈Ratings growth228,563 ratings+50% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
With Rent the Runway, you can rent 5 designer styles from 800+ brands—like Reformation, Ulla Johnson, Staud, Veronica Beard, and Farm Rio—for work, weekends, events, or every day for $94/month.
Choose a flexible plan that fits your lifestyle. Choose from 2,3,4 even 6 shipments a month and 5, 10, 20 and 30 items a month.
You can keep items at home as long as you want and still swap for new styles throughout the month—no need to return everything at once.
Always included: fast 2–3 day shipping, free dry cleaning, rental coverage, and the ability to buy what you love at a discount.… View full description on the official store →
Choose a flexible plan that fits your lifestyle. Choose from 2,3,4 even 6 shipments a month and 5, 10, 20 and 30 items a month.
You can keep items at home as long as you want and still swap for new styles throughout the month—no need to return everything at once.
Always included: fast 2–3 day shipping, free dry cleaning, rental coverage, and the ability to buy what you love at a discount.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 220 MB🔞 12+📱 iOS 18.0+🔖 v9.44.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v9.40.0
2026-04
⭐
Rating ↑ 2.59 → 4.80 (improved 2.21★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2021-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-07
⭐
Rating ↓ 3.43 → 3.13 (dropped 0.30★)
2021-06
⭐
Rating ↑ 2.80 → 3.17 (improved 0.37★)
2021-06
⭐
Rating ↓ 5.00 → 3.67 (dropped 1.33★)
2021-06
🚀
First tracked snapshot — initial data captured
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Rent the Runway (RTR): category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 228,563 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Rent the Runway (RTR) make per month?▴
Based on our ML-calibrated revenue forecast, Rent the Runway (RTR) earns approximately $1.8K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Rent the Runway (RTR)?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Rent the Runway (RTR)?▴
Rent the Runway (RTR) is published by Rent the Runway on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Rent the Runway (RTR)'s BU Score?▴
Rent the Runway (RTR) has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.