SECU
86
Quality Score
Excellent
SECU
High confidence
✍️ bumetric analysis
“
SECU is an iOS app from North Carolina State Employees' Credit Union in the Finance category, currently rated 4.9★ across 273,613 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 86: Excellent (strong product-market fit). For a Finance app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (106 MB) | +$22K |
| ⚙ Finance complexity ×1.60 | +$43K |
Total estimate
$115K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$425K
↳ What it would sell for · not monthly revenue
Marketplace range $325K – $500K · 21× MRR multiple
💸
~3.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
21× MRR
👥 Estimated audience size
16.0M
Lifetime downloads (US-equivalent)
Monthly active
4.5M
Daily active
1.8M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
39% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
9.8
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
3.8
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.9★ across 273,613 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($20K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (273,613 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.7.3
Stay up to date with our banner for new Member Access updates!
Confirm you are always on the most recent version of our mobile app by following these steps on your device:
Navigate to Settings > App Store > ensure App Updates is toggled on.
Confirm you are always on the most recent version of our mobile app by following these steps on your device:
Navigate to Settings > App Store > ensure App Updates is toggled on.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- SECU
- Developer
- North Carolina State Employees' Credit Union
- Bundle ID
- org.ncsecu.mobile.prod
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, FR, ES
Company
- Website
- www.ncsecu.org
- Tagline
- New Member Access arrives this summer
- Description
- As the second largest credit union in the United States, we provide financial tools, services, and community support to more than 2.8 million members.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $20.2K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/stateemployeescreditunion · instagram instagram.com/ncsecu · linkedin linkedin.com/company/secu · youtube youtube.com/c/ncsecu_videos
- info@ncsecu.org
- Phone
- +18887328562
- Contact page
- ncsecu.org/contact-us.html
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "SECU" by North Carolina State Employees' Credit Union does not directly generate revenue through in-app purchases, subscriptions, or advertising. As a banking utility app, its value is in providing services to existing members, enhancing customer retention, and improving operational efficiency for the credit union. Public sources like Sensor Tower, Statista, Adapty, and Reddit do not provide any direct revenue estimates for the app itself.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit
📈Ratings growth273,613 ratings+44% lifetimeShow 3-year history estimate ▾
Tracked (42 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Register SECU’s Mobile App in 4 Steps
Enter your existing Member Access User ID and password
Answer your security question or enter One-Time Passcode
Set your new device passcode for additional security
Set up Touch ID or Face ID
Manage Accounts
View account balances
View transaction details
Manage Cards
Lock your debit card(s) to prevent unauthorized transactions
BillPay
Schedule or modify one-time payments
View history & scheduled payments
Add, edit, and delete a BillPay payee
Set up and modify recurring BillPay payments
Money Transfer
Transfer funds between your SECU accounts… View full description on the official store →
Enter your existing Member Access User ID and password
Answer your security question or enter One-Time Passcode
Set your new device passcode for additional security
Set up Touch ID or Face ID
Manage Accounts
View account balances
View transaction details
Manage Cards
Lock your debit card(s) to prevent unauthorized transactions
BillPay
Schedule or modify one-time payments
View history & scheduled payments
Add, edit, and delete a BillPay payee
Set up and modify recurring BillPay payments
Money Transfer
Transfer funds between your SECU accounts… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 106 MB🔞 4+📱 iOS 15.0+🔖 v6.7.3🔄 updated 0d ago🌐 EN, FR, ES📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v6.7.3
2026-04
⭐
Rating ↑ 4.06 → 4.90 (improved 0.84★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-11
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2024-11
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2024-11
🚀
First tracked snapshot — initial data captured
2024-11
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for SECU: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 273,613 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does SECU make per month?▴
Based on our ML-calibrated revenue forecast, SECU earns approximately $20K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like SECU?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes SECU?▴
SECU is published by North Carolina State Employees' Credit Union on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is SECU's BU Score?▴
SECU has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.