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Set the clock

65
Quality Score
Solid

Set the clock

Medium confidence
4.5 ✍️ Editor
✍️ bumetric analysis

Set the clock is an iOS app from Frank Guchelaar in the News category, currently rated 4.5★ across 977 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 65: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$12.4K
per month
12-mo forecast
$12.8K – $26.9K
per month
24-mo forecast
$15.9K – $47.7K
per month
MID tierFREE
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$65K
What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~2.5y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
📦 Asset bundle (63 MB) +$5K
News complexity ×1.20 +$11K
Total estimate $65K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$30K
What it would sell for · not monthly revenue
Marketplace range $25K – $40K · 14× MRR multiple
💸 ~0.5× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
★ rating ≥ 4.4 (solid) +8%
🏷 News category multiple -5%
Small user base (<1K ratings) -8%
Final multiple 14× MRR
👥 Estimated audience size
115K
Lifetime downloads (US-equivalent)
Monthly active
17K
Daily active
7.6K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 News engagement ~120 installs / rating
🔁 News D30 retention 15%
📍 DAU / MAU stickiness 0.45
DAU / MAU 45% sticky
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$12.4K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$11.8K – $19.6K
12 months
$12.8K – $26.9K
24 months
$15.9K – $47.7K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 43/100MID TIERFREE (NO MONETIZATION)underperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
4.3
Product Quality
6.6
Revenue Strength
4.1
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
7.6
  • 💰 Revenue: Modest — $8K - $18K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.5★ across 5,101 reviews — solid.
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Moderate — scam/fraud mentions detected, rating drift -0.72 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $223K-$396K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.99)METRIC
+$2,800
Excellent rating (4.5★)METRIC
+$2,200
Mature app (14y old)METRIC
+$1,500
Localized (7 languages)METRIC
+$600
Early-stage install base (977 ratings)METRIC
+$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🆕 What's New · v5.0.1

New: Multiple profiles (In-App Purchase). Create up to 5 profiles. Your existing progress has been moved to User 1.

Bugfix: works again on older devices.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Set the clock
Developer
Frank Guchelaar
Bundle ID
nl.dudio.Clock
App Store URL
Open in App Store
Category
News
Content rating
4+
Languages
NL, EN, FR, DE, ZH, ES, ZH

Company

Website
www.tellingtimeapp.com
Tagline
Today
Description
Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Available

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$2.2K/mo
Top-grossing rank
Outside top 100 in US News
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
Recent App Store Reviews17 latest · avg 4.18★ · 64.7% 5★ · 5.9% 1★
5★
11 (65%)
4★
2 (12%)
3★
1 (6%)
2★
2 (12%)
1★
1 (6%)
+123 ratings/week
Praise: perfect ×3 love ×2 best ×2 great ×1 awesome ×1
Top positive
★★★★★ Set the clock
I Looooooooooooooove it…
★★★★★ It’s help me a lot with 5th grade cause I’m not good with my time soo ya :)
Enjoy the app :)…
Top negative
★☆☆☆☆ TURN OFF THE NOTIFICATION FOR GETTING GOLD IN A LEVEL
AND DO IT NOW…
★★☆☆☆ Be 2021 where learning gets harder!
It is way to easy it doesn’t help me at all!!!!…
📈Ratings growth977 ratings+97600% lifetimeShow 3-year history estimate ▾Nov 2017Jul 2024Jun 2026
Tracked (19 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

* Listed in the top 3 of educational apps in the Dutch App Store!

‘Set the clock’ can help your child to learn to tell time and revives old times by reintroducing the wooden clock on the iPad, iPhone or iPod Touch!

You can practice together with your child, or let him/her perform assignments on his/her own using the nine game types in the App: "Set the clock’, ‘Tell the time’, ‘Adjust the clock’ and more. The assignments are clearly pronounced in English.

Besides English, it is also possible to have the assignments spoken in Dutch, German, French, Spanish and even Chinese.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 63 MB🔞 4+📱 iOS 12.0+🔖 v5.0.1🔄 updated 0d ago🌐 NL, EN, FR, DE, ZH +2📂 News💰 Paid
📅

What Worked™ · Development Pipeline

7 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $0.99 price point
2026-03
Rating ↑ 4.18 → 4.50 (improved 0.32★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-03
Rating ↑ 3.50 → 4.00 (improved 0.50★)
2018-07
Rating ↑ 2.00 → 3.50 (improved 1.50★)
2017-11
🚀
First tracked snapshot — initial data captured
🗣

Voice of Customer

Based on 111 reviews across 5 markets
● 52% positive  ·  ● 18% neutral  ·  ● 30% negative  ·  Rating drift: -0.72★ (declining — recent 50: 3.78★ vs lifetime: 4.5★)
−10+12017-Q42019-Q12019-Q42020-Q12020-Q22020-Q42021-Q12022-Q1
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.84
🇺🇸 US
+0.67
🇦🇺 AU
+0.43
🇬🇧 GB
+0.37
🇩🇪 DE
-0.29
Top praise themes
set clock ×12 zum lernen ×6 ton geht ×4 clock game ×3 game game ×3 sehr gut ×3 gut aber ×3 und ×20
Top complaint themes
lässt sich ×3 nicht ×15 das ×8 für ×7 ist ×7 wird ×6 ich ×5 sprache ×5
Risk signals
Fraud / scam mentions: 0.9%
🌍

Multi-Country Performance

Available in 9 of 9 monitored markets
MarketRatingReviewsCurrent version
🇦🇺 AU4.30556★2524.30556★ this version
🇧🇷 BR5★35★ this version
🇨🇦 CA4.37255★1024.37255★ this version
🇩🇪 DE4.5294★5,1704.5294★ this version
🇫🇷 FR4.37037★274.37037★ this version
🇬🇧 GB4.49906★1,6074.49906★ this version
🇮🇳 IN5★25★ this version
🇯🇵 JP5★25★ this version
🇺🇸 US4.5087★9774.5087★ this version
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Set the clock: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

Similar apps in News

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·Medium confidence

Why medium confidence: 977 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does Set the clock make per month?
Based on our ML-calibrated revenue forecast, Set the clock earns approximately $2.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Set the clock?
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Set the clock?
Set the clock is published by Frank Guchelaar on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Set the clock's BU Score?
Set the clock has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.