SHEIN - Shopping Online
89
Quality Score
Excellent
SHEIN - Shopping Online
High confidence
✍️ bumetric analysis
“
SHEIN targets the ultra-affordable fast-fashion and general merchandise segment, competing directly with platforms like Temu and Wish for budget-conscious consumers seeking a wide variety of trending items. The app’s substantial rating count, exceeding two million, paired with a strong average rating, clearly indicates significant user traction and a mature, established position in the market. While its estimated monthly revenue of nearly $29,000 might seem modest for an app of this scale, it’s important to remember its free monetization model relies on direct sales of physical goods, not in-app purchases or subscriptions. For shopping apps in this category, the primary monetization observation is the direct correlation between user engagement and sales volume, often driven by aggressive discounts and free shipping offers rather than traditional app-based monetization strategies. The focus is on high-volume, low-margin transactions.
BU Score 89 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$2.5M
per month
→
12-mo forecast
$2.6M – $4.1M
per month
→
24-mo forecast
$3.2M – $5.9M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$9.1K/mo · 8.6M ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (114 MB) | +$25K |
| ⚙ Shopping complexity ×1.30 | +$22K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $400K – $700K · 19× MRR multiple
💸
~5.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
254.5M
Lifetime downloads (US-equivalent)
Monthly active
30.5M
Daily active
5.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$2.5M – $3.3M
12 months
$2.6M – $4.1M
24 months
$3.2M – $5.9M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
9.4
Revenue Strength
6.4
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.7★ across 2,549,709 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,549,709 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (31 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v14.8.2
Recent updates:
1. We've fixed some issues and made performance improvements to provide you with a better experience.
2. More surprises are waiting for you to explore on the SHEIN App!
1. We've fixed some issues and made performance improvements to provide you with a better experience.
2. More surprises are waiting for you to explore on the SHEIN App!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- SHEIN - Shopping Online
- Developer
- ROADGET BUSINESS PTE. LTD.
- Bundle ID
- zzkko.com.ZZKKO
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 17+
- Languages
- AR, BG, HR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HU, ID, IT, JA, KO, MS, PL, PT, RO, RU, ZH, SK, ES, SV, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Grastisversand √ Gratisrückgabe √ Nur für Neuer, Extra 30% Rabatt √ Jeden Tag 500 + Neuheiten √ Tägliche Deals mit dem günstigen Preis √ Komm und beeil dich, kaufe mehr und spare mehr!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $28.7K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
While Shein's overall company revenue was estimated at approximately $38 billion in 2024 and projected to be between $56 billion and $60 billion for the full year 2025, specific revenue figures solely for the 'SHEIN - Shopping Online' iOS app are not publicly available in a meaningful way. Sensor Tower estimates for the app's revenue in the US for April 2026 were reported as less than $5,000, which likely refers to in-app purchases rather than the total sales generated through the e-commerce platform's app.
Sources mentioned: MobiLoud, The Business Times, Tech in Asia, Retail Gazette, Sacra, Business of Apps, Priori Data, Sensor Tower, Statista, Wikipedia
⭐Recent App Store Reviews49 latest · avg 4.16★ · 71.4% 5★ · 14.3% 1★
5★35 (71%)
4★2 (4%)
3★4 (8%)
2★1 (2%)
1★7 (14%)
+45,173 ratings/week
Praise: love ×11 great ×4 best ×3 recommend ×1 amazing ×1Complaints: scam ×3 broken ×1
Top positive
★★★★★ I love shein ❤️
The best at world.…
★★★★★ SHEIN é minha vidaaaa
Tudo perfeito…
Top negative
★☆☆☆☆ Annoying
It gave me a fake…
★☆☆☆☆ Garbage and scam
App gives you fake coupons and bombards you with ads and fake offers. It’s a scam like Temu.…
📈Ratings growth2,581,434 ratings+37% lifetimeShow 3-year history estimate ▾
Tracked (20 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Everything you love, now at your fingertips!
SHEIN is a fun and ultra-affordable online shopping platform. From fashion apparel to home, beauty, accessories, shoes and pets, plus electronics, tools, office and more, SHEIN is dedicated to meeting all your needs in life. We'll keep you in the loop with push notifications about new drops and more. You can also engage with other SHEIN lovers in real time. With free shippings and free returns policy, hope you have a pleasant journey with SHEIN!
Inspire yourself with SHEIN right now!
Save more
- Get an extra 30% off on your first order… View full description on the official store →
SHEIN is a fun and ultra-affordable online shopping platform. From fashion apparel to home, beauty, accessories, shoes and pets, plus electronics, tools, office and more, SHEIN is dedicated to meeting all your needs in life. We'll keep you in the loop with push notifications about new drops and more. You can also engage with other SHEIN lovers in real time. With free shippings and free returns policy, hope you have a pleasant journey with SHEIN!
Inspire yourself with SHEIN right now!
Save more
- Get an extra 30% off on your first order… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 114 MB🔞 17+📱 iOS 13.0+🔖 v14.8.2🔄 updated 0d ago🌐 AR, BG, HR, CS, DA +26📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📸
Refreshed store screenshots — 6 of 6 updated
2026-05
🔧
Shipped update — v14.6.8 → v14.7.0
2026-05
🔧
Shipped update — v? → v14.6.8
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
🚀
First tracked snapshot — initial data captured
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
📸
Store Page History
6 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-05-17
Slot 2
2 ver.
2 ver.
2026-05-12
2026-05-17
Slot 3
2 ver.
2 ver.
2026-05-12
2026-05-17
Slot 4
2 ver.
2 ver.
2026-05-12
2026-05-17
Slot 5
2 ver.
2 ver.
2026-05-12
2026-05-17
Slot 6
2 ver.
2 ver.
2026-05-12
2026-05-17
🔎
ASO Keyword Positions
BEST RANK #11Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
amazon shopping·#11🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.64982★ | 128,125 | 4.64982★ this version |
| 🇧🇷 BR | 4.81127★ | 1,196,993 | 4.81127★ this version |
| 🇨🇦 CA | 4.66296★ | 234,898 | 4.66296★ this version |
| 🇩🇪 DE | 4.53558★ | 174,972 | 4.53558★ this version |
| 🇫🇷 FR | 4.54324★ | 282,820 | 4.54324★ this version |
| 🇬🇧 GB | 4.68523★ | 374,061 | 4.68523★ this version |
| 🇯🇵 JP | 4.35717★ | 234,877 | 4.35717★ this version |
| 🇺🇸 US | 4.69839★ | 2,572,941 | 4.69839★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for SHEIN - Shopping Online: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by ROADGET BUSINESS PTE. LTD.
View all →📦 Portfolio summaryINDIE studio
2apps·$28K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 2,549,709 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does SHEIN - Shopping Online make per month?▴
Based on our ML-calibrated revenue forecast, SHEIN - Shopping Online earns approximately $28K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like SHEIN - Shopping Online?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes SHEIN - Shopping Online?▴
SHEIN - Shopping Online is published by ROADGET BUSINESS PTE. LTD. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is SHEIN - Shopping Online's BU Score?▴
SHEIN - Shopping Online has a BU Score of 89/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.