SMS Filter+
59
Quality Score
Solid
SMS Filter+
Medium confidence
✍️ bumetric analysis
“
SMS Filter+ is an iOS app from 奕才 杨 in the Utilities category, currently rated 4.2★ across 216 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 59: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$45K
↳ What it cost to build · not monthly revenue
Likely range $35K – $60K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Utilities complexity ×0.85 | $-7575 |
Total estimate
$45K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 12× MRR multiple
💸
~2.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Utilities category multiple | -10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
12× MRR
👥 Estimated audience size
43K
Lifetime downloads (US-equivalent)
Monthly active
8.6K
Daily active
1.7K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 44/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
5.9
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.6
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.2★ across 216 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 911d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (911d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($16K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Good rating (4.2★)METRIC | +$800 | |
| Early-stage install base (216 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v14.3.0
• Now you can choose which subcategories show/hide in the Messages app.
• Adopt iOS 17 and iPhone 15 serise.
Thank you for using SMS Filter+
• Adopt iOS 17 and iPhone 15 serise.
Thank you for using SMS Filter+
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- SMS Filter+
- Developer
- 奕才 杨
- Bundle ID
- com.brohawn.SMSFiltering
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN, ZH, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.1K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth216 ratings+21500% lifetimeShow 3-year history estimate ▾
Tracked (36 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
This is a safe, efficient and professional SMS filter. You can customize your own filters to help you filter spam and MMS messages from unknown phone numbers.
What it does:
Automatically classify your messages, filter junk messages, let you avoid being disturbed by spam during work, rest or when you are on your phone(such as gaming or reading).
Privacy matters:
All verification activities occur in a closed and secured process provided by iOS, without the need to connect to the network throughout, and SMS Filter+ will not read, collect or tag your messages.… View full description on the official store →
What it does:
Automatically classify your messages, filter junk messages, let you avoid being disturbed by spam during work, rest or when you are on your phone(such as gaming or reading).
Privacy matters:
All verification activities occur in a closed and secured process provided by iOS, without the need to connect to the network throughout, and SMS Filter+ will not read, collect or tag your messages.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 4 MB🔞 4+📱 iOS 14.0+🔖 v14.3.0🔄 updated 0d ago🌐 EN, ZH, ZH📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 5.00 → 4.20 (dropped 0.80★)
2026-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-05
💲
Went paid — introduced $0.99 price point
2026-03
⭐
Rating ↑ 3.26 → 5.00 (improved 1.74★)
2020-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-05
⭐
Rating ↓ 3.75 → 3.44 (dropped 0.31★)
2019-06
⭐
Rating ↑ 3.00 → 3.33 (improved 0.33★)
2018-10
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2018-05
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 4 | 5★ this version |
| 🇧🇷 BR | 5★ | 1 | 5★ this version |
| 🇨🇦 CA | 4★ | 4 | 4★ this version |
| 🇩🇪 DE | 1★ | 1 | 1★ this version |
| 🇫🇷 FR | 4★ | 3 | 4★ this version |
| 🇬🇧 GB | 2.33333★ | 3 | 2.33333★ this version |
| 🇮🇳 IN | 2.33333★ | 3 | 2.33333★ this version |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 4.19907★ | 216 | 4.19907★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for SMS Filter+: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by 奕才 杨
View all →📦 Portfolio summaryINDIE studio
2apps·$16K/mocombined
Lead-app heavy — top app contributes 52%
Similar apps in Utilities
About this analysis
Why medium confidence: 216 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does SMS Filter+ make per month?▴
Based on our ML-calibrated revenue forecast, SMS Filter+ earns approximately $8.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like SMS Filter+?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes SMS Filter+?▴
SMS Filter+ is published by 奕才 杨 on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is SMS Filter+'s BU Score?▴
SMS Filter+ has a BU Score of 59/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.