Square Point of Sale (POS)
82
Quality Score
Excellent
Square Point of Sale (POS)
High confidence
✍️ bumetric analysis
“
Square Point of Sale (POS) is an iOS app from Block, Inc. in the Business category, currently rated 4.8★ across 598,196 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 82: Excellent (strong product-market fit). For a Business app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.4M
per month
→
12-mo forecast
$1.5M – $2.3M
per month
→
24-mo forecast
$1.8M – $3.3M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.8K/mo · 256K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.0y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (919 MB) | +$40K |
| ⚙ Business complexity ×1.50 | +$45K |
Total estimate
$135K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 20× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Business category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
38.5M
Lifetime downloads (US-equivalent)
Monthly active
8.4M
Daily active
2.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.4M – $1.9M
12 months
$1.5M – $2.3M
24 months
$1.8M – $3.3M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 61/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
7.3
Product Quality
9.6
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $560K - $3080K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.81★ across 598,196 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $25.2M-$44.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (598,196 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (5 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.11
This update includes minor bug fixes and performance improvements.
We update our apps regularly to make sure they’re at 100%, so we suggest turning on automatic updates on devices running Square Point of Sale.
Thanks for selling with Square.… Full release notes →
We update our apps regularly to make sure they’re at 100%, so we suggest turning on automatic updates on devices running Square Point of Sale.
Thanks for selling with Square.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Square Point of Sale (POS)
- Developer
- Block, Inc.
- Bundle ID
- com.squareup.square
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- CA, EN, FR, JA, ES
Company
- Website
- Not found
- Tagline
- Local legend or global icon. Make it big on your block.
- Description
- Sell anywhere. Diversify revenue streams. Streamline operations. Manage your staff. Get paid faster. Sign up for Square today.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.8K/mo
- Top-grossing rank
- Outside top 100 in US Business
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/square · instagram instagram.com/square · twitter firefox.com
- Not found
- Phone
- 1 (833) 959-5325
- Contact page
- squareup.com/us/en/hardware/contactle…
- About page
- squareup.com/us/en/staff/team-communi…
✨AI Revenue EstimateCONFIDENCE: LOW
The iOS app "Square Point of Sale (POS)" by Block, Inc. does not publicly report direct revenue generated through in-app purchases or subscriptions within the app itself. Its primary function is to facilitate payment processing and business management for Square merchants, contributing to Block's overall Square segment revenue, which is primarily derived from transaction fees, subscriptions for various services, and hardware sales. For example, the Square segment reported $7.03 billion in revenue for the full year 2023.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Block, Inc. financial reports, Wikipedia, Management.Org, Capterra, Fintech Takes, ReadyCloud
📈Ratings growth599,705 ratings+17% lifetimeShow 3-year history estimate ▾
Tracked (36 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Square Point of Sale (POS) is the all-in-one payments processing app designed for any business. Whether you’re a retail, a restaurant, or a service business, you’ll have all the features you need to run your business at your fingertips.
Select from multiple modes tailored to your industry to simplify business operations, to deliver exceptional customer experiences, and to boost your bottom line.
Take any payment
Accept payments in person, online, or over the phone.… View full description on the official store →
Select from multiple modes tailored to your industry to simplify business operations, to deliver exceptional customer experiences, and to boost your bottom line.
Take any payment
Accept payments in person, online, or over the phone.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 919 MB🔞 4+📱 iOS 16.0+🔖 v7.11🔄 updated 0d ago🌐 CA, EN, FR, JA, ES📂 Business💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v7.7 → v7.8
2026-05
⭐
Rating ↑ 3.17 → 4.81 (improved 1.64★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.17 → 4.80 (improved 1.63★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-07
⭐
Rating ↑ 2.29 → 2.63 (improved 0.34★)
2025-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-07
⭐
Rating ↓ 5.00 → 3.67 (dropped 1.33★)
2025-07
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #36Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
business card scanner·#36🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.79399★ | 37,231 | 4.79399★ this version |
| 🇧🇷 BR | 4.71698★ | 53 | 4.71698★ this version |
| 🇨🇦 CA | 4.78167★ | 36,973 | 4.78167★ this version |
| 🇩🇪 DE | 4.0303★ | 66 | 4.0303★ this version |
| 🇫🇷 FR | 4.68957★ | 422 | 4.68957★ this version |
| 🇬🇧 GB | 4.78877★ | 13,568 | 4.78877★ this version |
| 🇮🇳 IN | 4.54167★ | 144 | 4.54167★ this version |
| 🇯🇵 JP | 4.5927★ | 12,185 | 4.5927★ this version |
| 🇺🇸 US | 4.81386★ | 599,386 | 4.81386★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Square Point of Sale (POS): category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Block, Inc.
View all →📦 Portfolio summaryINDIE studio
9apps·$67K/mocombined
Lead-app heavy — top app contributes 67%
Similar apps in Business
About this analysis
Why high confidence: 598,196 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Square Point of Sale (POS) make per month?▴
Based on our ML-calibrated revenue forecast, Square Point of Sale (POS) earns approximately $3.8K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Square Point of Sale (POS)?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Square Point of Sale (POS)?▴
Square Point of Sale (POS) is published by Block, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Square Point of Sale (POS)'s BU Score?▴
Square Point of Sale (POS) has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.