SurveyMonkey
73
Quality Score
Strong
SurveyMonkey
Medium confidence
✍️ bumetric analysis
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SurveyMonkey is an iOS app from SurveyMonkey in the Productivity category, currently rated 4.6★ across 2,726 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 73: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.3K/mo · 28K ratings · 3.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$60K
↳ What it cost to build · not monthly revenue
Likely range $45K – $80K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (61 MB) | +$4K |
| ⚙ Productivity complexity ×1.10 | +$5K |
Total estimate
$60K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$325K
↳ What it would sell for · not monthly revenue
Marketplace range $250K – $425K · 18× MRR multiple
💸
~5.4× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Productivity category multiple | +8% |
Final multiple
18× MRR
👥 Estimated audience size
200K
Lifetime downloads (US-equivalent)
Monthly active
60K
Daily active
27K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
8.2
Market Position
0.3
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
6.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.58★ across 2,726 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($21K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (2,726 ratings)METRIC | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (16 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.6.1
Smart Onboarding: Get started faster than ever! Use our new Profiler to set up your account and receive instant, personalized suggestions for your first survey.
Stay tuned for more updates!
Stay tuned for more updates!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- SurveyMonkey
- Developer
- SurveyMonkey
- Bundle ID
- com.surveymonkey.SurveyMonkey
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- DA, NL, EN, FI, FR, DE, IT, JA, KO, NB, PT, RU, ES, SV, ZH, TR
Company
- Website
- Not found
- Tagline
- Real-time feedback from real people
- Description
- Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.
- Founded
- 1999
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $18.5K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- x.com/SurveyMonkey
- linkedin.com/company/surveymonkey
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/surveymonkey · instagram instagram.com/surveymonkey · linkedin linkedin.com/company/surveymonkey · twitter x.com/SurveyMonkey · youtube youtube.com/surveymonkey
- Not found
- Phone
- Not found
- Contact page
- surveymonkey.com/templates/rsvp-conta…
- About page
- surveymonkey.com/pricing/teams
📈Ratings growth2,726 ratings+641% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Create, edit, and send surveys, review results, build with expert templates, and more — seamlessly across your desktop, tablet, and phone.
Here’s some of that “more” we’re talking about:
• Make a survey, quiz, or poll and send it out
• Edit a live survey—fix a typo or add a question you forgot to ask
• Open and close surveys in your account
• Analyze charts and individual responses
• Filter, compare, and analyze results
• Share your survey link via text, email, or social media
• Share results—decide what and with whom to share
• Enable push notifications to monitor responses… View full description on the official store →
Here’s some of that “more” we’re talking about:
• Make a survey, quiz, or poll and send it out
• Edit a live survey—fix a typo or add a question you forgot to ask
• Open and close surveys in your account
• Analyze charts and individual responses
• Filter, compare, and analyze results
• Share your survey link via text, email, or social media
• Share results—decide what and with whom to share
• Enable push notifications to monitor responses… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 61 MB🔞 4+📱 iOS 15.6+🔖 v4.6.1🔄 updated 0d ago🌐 DA, NL, EN, FI, FR +11📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.23 → 4.58 (improved 1.35★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.30 → 3.23 (dropped 1.07★)
2026-03
⭐
Rating ↑ 3.24 → 4.30 (improved 1.06★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2015-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2014-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2014-02
🚀
First tracked snapshot — initial data captured
2014-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for SurveyMonkey: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by SurveyMonkey
View all →📦 Portfolio summaryINDIE studio
4apps·$21K/mocombined
⚠ Concentrated — top app contributes 88% of combined revenue (single-app dependency)
Similar apps in Productivity
About this analysis
Why medium confidence: 2,726 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does SurveyMonkey make per month?▴
Based on our ML-calibrated revenue forecast, SurveyMonkey earns approximately $18K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like SurveyMonkey?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes SurveyMonkey?▴
SurveyMonkey is published by SurveyMonkey on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is SurveyMonkey's BU Score?▴
SurveyMonkey has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.