Thai Airways
45
Quality Score
Emerging
Thai Airways
Medium confidence
✍️ bumetric analysis
“
Thai Airways is an iOS app from Thai Airways International in the Travel category, currently rated 3.4★ across 207 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 45: Emerging (early traction worth watching). For a Travel app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$752/mo · 5K ratings · 2.3★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (181 MB) | +$40K |
| ⚙ Travel complexity ×1.30 | +$27K |
Total estimate
$120K
👥 Estimated audience size
22K
Lifetime downloads (US-equivalent)
Monthly active
2.2K
Daily active
330
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Travel engagement | ~110 installs / rating |
| 🔁 Travel D30 retention | 10% |
| 📍 DAU / MAU stickiness | 0.15 |
DAU / MAU
15% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition, review-mined risks present
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 31/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
4.7
Product Quality
3.2
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
5.4
Market Position
2.0
Operational Safety
0.1
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.36★ across 207 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 2.1% refund mentions, bug mentions above category norm, rating drift -2.14 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| Below-average rating (3.4★)METRIC | −$1,500 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (207 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.1
* Enhanced the weather widget for quicker real-time updates.
* Improved the Booking and Check-in flow for a more user-friendly experience.
* General defect fixes and performance improvements.
* Improved the Booking and Check-in flow for a more user-friendly experience.
* General defect fixes and performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Thai Airways
- Developer
- Thai Airways International
- Bundle ID
- com.thaiairways.mobile
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $239/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth207 ratings+5075% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Discover the all-new THAI mobile app experience.
Effortlessly explore deals and promotions, book flights, manage your check-in and reservation and earn and spend Royal Orchid Plus miles.
With the new design, we will regularly enhance the app with new features to deliver the Smooth as Silk experience our travellers expect. In this first release we are starting with:
* A new home screen showing your upcoming trips, a count-down to your check-in, promotions and fare deals and your Royal Orchid Plus membership status.… View full description on the official store →
Effortlessly explore deals and promotions, book flights, manage your check-in and reservation and earn and spend Royal Orchid Plus miles.
With the new design, we will regularly enhance the app with new features to deliver the Smooth as Silk experience our travellers expect. In this first release we are starting with:
* A new home screen showing your upcoming trips, a count-down to your check-in, promotions and fare deals and your Royal Orchid Plus membership status.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 181 MB🔞 4+📱 iOS 14.0+🔖 v10.1🔄 updated 0d ago🌐 EN📂 Travel💰 Free
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.00 → 3.36 (improved 1.36★)
2026-05
🔄
Monetization changed: freemium → free
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-04
⭐
Rating ↓ 4.20 → 3.67 (dropped 0.53★)
2019-03
⭐
Rating ↓ 5.00 → 4.20 (dropped 0.80★)
2018-11
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 289 reviews across 8 markets● 30% positive · ● 26% neutral · ● 44% negative · Rating drift: -2.14★ (declining — recent 50: 1.22★ vs lifetime: 3.36★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.23
🇮🇳 IN
+0.16
🇦🇺 AU
+0.03
🇯🇵 JP
-0.01
🇺🇸 US
-0.08
🇫🇷 FR
-0.09
🇬🇧 GB
-0.19
🇩🇪 DE
-0.31
Top praise themes
apple wallet ×3 boarding pass ×3 easy navigate ×3 offer different ×3 flight ×7 new ×7 smooth ×5 pay ×5
Top complaint themes
doesn work ×13 boarding pass ×13 white screen ×12 nicht mehr ×9 book flight ×7 apple wallet ×7 iphone pro ×7 royal orchid ×6
Risk signals
Refund mentions: 2.1% Bug mentions: 12%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3.02609★ | 230 | 3.02609★ this version |
| 🇧🇷 BR | 4★ | 2 | 4★ this version |
| 🇨🇦 CA | 3.47826★ | 23 | 3.47826★ this version |
| 🇩🇪 DE | 1.9814★ | 215 | 1.9814★ this version |
| 🇫🇷 FR | 3.32258★ | 62 | 3.32258★ this version |
| 🇬🇧 GB | 2.44736★ | 152 | 2.44736★ this version |
| 🇮🇳 IN | 4.04762★ | 84 | 4.04762★ this version |
| 🇯🇵 JP | 2.83951★ | 162 | 2.83951★ this version |
| 🇺🇸 US | 3.30986★ | 213 | 3.30986★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Thai Airways: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Thai Airways International
View all →📦 Portfolio summaryINDIE studio
3apps·$900/mocombined
⚠ Concentrated — top app contributes 84% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 207 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Thai Airways make per month?▴
Based on our ML-calibrated revenue forecast, Thai Airways earns approximately $238/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Thai Airways?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Thai Airways?▴
Thai Airways is published by Thai Airways International on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Thai Airways's BU Score?▴
Thai Airways has a BU Score of 45/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.