The Christmas List
77
Quality Score
Strong
The Christmas List
Medium confidence
✍️ bumetric analysis
“
The Christmas List is an iOS app from Erik Eggleston in the Shopping category, currently rated 4.8★ across 5,112 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 77: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$12.1K
per month
→
12-mo forecast
$12.6K – $26.3K
per month
→
24-mo forecast
$15.6K – $46.7K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Shopping complexity ×1.30 | +$15K |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $475K – $800K · 18× MRR multiple
💸
~9.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
Final multiple
18× MRR
👥 Estimated audience size
510K
Lifetime downloads (US-equivalent)
Monthly active
61K
Daily active
10K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
17% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$12.1K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$11.5K – $19.2K
12 months
$12.6K – $26.3K
24 months
$15.6K – $46.7K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.7
Product Quality
8.7
Revenue Strength
4.1
Monetization Maturity
1.0
Defensibility
6.0
Market Position
1.8
Operational Safety
7.0
- 💰 Revenue: Modest — $8K - $18K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 5,112 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 1770d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (1770d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $218K-$388K. Portfolio play ($48K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($2.99)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (5,112 ratings)METRIC | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| support teamREVIEW | +$900 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- The Christmas List
- Developer
- Erik Eggleston
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $36.2K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth5,112 ratings+11% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The #1 Shopping App in the US – The Christmas List is an easy-to-use app to help you organize your Christmas lists and budget so you can spend less time buying presents for the ones you love and more time being present with the ones you love!
_________________________________________
EASY PROGRESS TRACKING
Track gifts by to do, purchased, shipping, received, and wrapped. When editing a list you can change the status of multiple gifts at once (for example, when you are wrapping gifts you can change the status of those gifts from purchased to wrapped all at once).
EASY BUDGETING… View full description on the official store →
_________________________________________
EASY PROGRESS TRACKING
Track gifts by to do, purchased, shipping, received, and wrapped. When editing a list you can change the status of multiple gifts at once (for example, when you are wrapping gifts you can change the status of those gifts from purchased to wrapped all at once).
EASY BUDGETING… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 14 MB🔞 4+📱 iOS 13.6+🔖 v4.0🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 4.42 → 4.82 (improved 0.40★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-04
💲
Went paid — introduced $2.99 price point
2026-01
📈
Crossed 500 ratings — social-proof flywheel kicking in
2017-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2017-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2017-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2017-12
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 6 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.62903★ | 62 | 4.62903★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 4.77419★ | 124 | 4.77419★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 5★ | 1 | 5★ this version |
| 🇺🇸 US | 4.81576★ | 5,113 | 4.81576★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for The Christmas List: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Erik Eggleston
View all →📦 Portfolio summaryINDIE studio
2apps·$48K/mocombined
Lead-app heavy — top app contributes 74%
About this analysis
Why medium confidence: 5,112 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does The Christmas List make per month?▴
Based on our ML-calibrated revenue forecast, The Christmas List earns approximately $36K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like The Christmas List?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes The Christmas List?▴
The Christmas List is published by Erik Eggleston on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is The Christmas List's BU Score?▴
The Christmas List has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.